Being Open, Accessible, and Understandable

International Marketing And Outputs DataBase Conference Évora, Portugal21-25 September 2014

Prepared and presented by Jonathan Challener, OECD

#imaodbc2014

Three distinct concepts of data as defined by the ODI data definitions

Three distinct concepts of data as defined by the ODI data definitions

Open data can be big, but doesn't have to be. Big data is often based on personal data, but not necessarily.

Big Open Personal (BOP) Data

Big Open Personal (BOP) Data

The data types are merging. Social media being the main contributor to this potential future ‘big open, and personal’ paradigm.

Open DataInformation that is available for anyone to use, for any purpose, at no cost.

For now we are interested in Open Data

Data deluge is only getting bigger

We are all putting up the open signs, inviting users into our data supermarkets

All too much for the average user

Not everyone is a data scientist!

Easy to consume

Easy to understand

1 2 3

Find Free FoodIn my city

Accessible

Turn Data Into Free Food!What if a city released a list of all trees planted on its public property. You could filter the data into a list of all the fruit and nut trees in the city, transfer it into an online database, and create a smartphone app that helps anyone find free food.

Learn about the trees of Paris

A complete list of 300,000 trees maintained by the City of Paris is available via an android app.

Project Delta: making OECD data…

Accessible

Open

Free

FindUnderstandUse

Machine-readableIndexableRe-Useable

Available without charge

Open

• All data open-ready via .Stat• Open Data premium services

Free

• Freemium strategy to maximise dissemination and impact

• 100% data & content available for free in a basic form

• Premium services on a cost-recovery basis• OECD iLibrary v2 (2015)• Sustainable financing for publishing

Accessible

• Data Lab (March 2013)• Data Portal (2014)• Search• User-journeys across OECD online

Project Delta: Objectives and deliverables

Open Data readiness

Open data governance

Community of end-users

Portal accessibility

46%

63%

26%

86%

77%

82%100%

OECD 2013

OECD Target 2015

Open data evolution of the OECD

Low evolution expected in regard to the community of end-users!

Public sector21%

IGOs3%

NGOs7%

Academia 42%

Media2%

Corporate24%

Other 1%

Audience breakdown visiting oecd.org since 2009

Significant increase in the proportion of academics, up 34%.

User needs…

Expertuser

Non-expert

Non-expert user needs:• only interested in main indicators and most relevant graphs• looks for answers, no matter if analytical from pubs, particularly overviews and summaries• shares graphs• …used to consumer tools (less forgiving)

Expert user needs:• looks for specific data• know what they are looking for• wants fast and complete download to use in own tools• citation is important• embeds graphs• …used to complicated tools

OECD Data Products•.Stat browser• Branded views• Data API

• Key tables• Easy to embed charts• Factbook and “At a Glance” publications• Ready-made tables• Mobile apps• Data portal indicators• Simple API usage

Expertuser

Non-expert

Onceuponatime…

First we began with this

Audience > expert users

Audience > expert users

I’m a policy analyst

I’m a researcher/statistician

I’m a university librarian

With both time and skills!

Audience > expert users with machines

I’m a policy analyst

I’m a researcher/statistician

I’m a university librarian

Audience > Org2Org via machine to machine <?xml version="1.0"?><message:MessageGroup xmlns:message="http://www.SDMX.org/resources/SDMXML/schemas/v2_0/message" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.SDMX.org/resources/SDMXML/schemas/v2_0/generic http://www.sdmx.org/docs/2_0/SDMXGenericData.xsd http://www.SDMX.org/resources/SDMXML/schemas/v2_0/message http://www.sdmx.org/docs/2_0/SDMXMessage.xsd" xmlns:common="http://www.SDMX.org/resources/SDMXML/schemas/v2_0/common" xmlns="http://www.SDMX.org/resources/SDMXML/schemas/v2_0/generic"><Header xmlns="http://www.SDMX.org/resources/SDMXML/schemas/v2_0/message"><ID>none</ID><Test>false</Test><Truncated>false</Truncated><Prepared>2013-04-15T11:46:19</Prepared><Sender id="OECD"><Name xml:lang="en">Organisation for Economic Co-operation and Development</Name><Name xml:lang="fr">Organisation de coopération et de développement économiques</Name></Sender></Header><DataSet

With both time and skills!

Simple

Lightweight

data

formats <b>This is bold</b>

{ "header": { "id": "8cd18a83-c86b-43ec-99ea-0db199e185f0",

"test": false, "prepared": "2014-08-22T10:14:15Z",

"sender": { "id": "OECD", "name": "OECD“ }, "request": { "uri":

"http://stats.oecd.org/sdmx-json/data/SNA_TABLE1/AUS+AUT+BEL+FRA.G

DP+B1_GA+B1G_P119+B1G.C+V+VP+VOB.A/all?json-

lang=en&detail=Full&dimensionAtObservation=AllDimensions&startPerio

d=2007" } }, "dataSets": [ {

"action": "Informational", "observations": { "0:0:0:0:0": [ 1178952, 0

], "0:0:0:0:1": [ 1258654, 0

], "0:0:0:0:2": [ 1296324, 0

], "0:0:0:0:3": [ 1406671,

{“SDMX”:“JSON”}

{"odata.metadata": "http://stats.oecd.org/OECDStatWCF_OData/OData.svc

/$metadata#DotStat.OData.DataSource.DatawarehouseE

ntities/REFSERIES", "value": [ { "FREQUENCY": "A", "LOCATION": "FRA", "SUBJECT": "YPTTTTL1_ST", "TIME": "2010", "Flags": "", "Metadata": null, "Value": 62927.11}, { "FREQUENCY": "A", "LOCATION": "FRA", "SUBJECT": "YPTTTTL1_ST", "TIME": "2011", "Flags": "", "Metadata": null, "Value": 63249.09} ]}

API services

Audience > developers

Who don’t have the desire to understand data…

…in specialised formats of a statistical nature

A good start…

{"odata.metadata": "http://stats.oecd.org/OECDStatWCF_OData/OData.svc/$metadata#DotStat.OData.DataSource.DatawarehouseEntities/REFSERIES", "value": [ { "FREQUENCY": "A", "LOCATION": "FRA", "SUBJECT": "YPTTTTL1_ST", "TIME": "2010", "Flags": "", "Metadata": null, "Value": 62927.11}, { "FREQUENCY": "A", "LOCATION": "FRA", "SUBJECT": "YPTTTTL1_ST", "TIME": "2011", "Flags": "", "Metadata": null, "Value": 63249.09} ]

}

{ "header": {

"id": "8cd18a83-c86b-43ec-99ea-0db199e185f0",

"test": false,

"prepared": "2014-08-22T10:14:15Z",

"sender": {

"id": "OECD",

"name": "OECD“

}, "request": {

"uri":

"http://stats.oecd.org/sdmx-json/data/SNA_TABLE1/AUS+AUT+BEL+FRA.GDP+B1_GA+

B1G_P119+B1G.C+V+VP+VOB.A/all?json-

lang=en&detail=Full&dimensionAtObservation=AllDimensions&startPeriod=2007"

} }, "dataSets": [

{ "action": "In

formational",

"observations": {

"0:0:0:0:0": [

1178952,

0 ], "0:0:0:0:1": [

1258654,

0 ], "0:0:0:0:2": [

1296324,

0 ], "0:0:0:0:3": [

1406671,

{“SDMX”:“JSON”}

to becoming open ready

but more is needed

I’m a student I’m a

journalist

I’m a citizen with a cause

I’m an inquisitive

user

To reach a wider audience

Easy to consume

Easy to understand

1 2 3

Find Free FoodIn my city

Accessible

data.oecd.org

data.oecd.org

Data portal vision (from the point of view of the user: “Let me easily access the OECD statistical data and analysis. Let me find, understand and use the data I need.”

A complex back office layer bringing together various pieces of information from several sources.

Enabling a front office compilation for consumption of key indicators with links to relevant summaries and publications, as well as access to complete databases in .Stat.

Quick access to key indicators via search or browse

Filtered search to display different result types and by topic

Topic pages

Country profiling

Full screen view

Quickly share something of interest

and there’s more….

Custom visualisations – Better Life Index

Custom visualisations – Better Life Index

How happy is my country?

One of our most popular publications.

Environmental indicators

Embeddable tables

Mobile apps

Many interfaces to data

Is this too much?

Integrated experience

I’m a student

I’m a journalist I’m a citizen

with a cause

I’m an inquisitive

user

I’m a policy analyst

I’m a researcher/statistician

I’m a university librarian

Users

In control

I’m a student

I’m a journalist I’m a citizen

with a cause

I’m an inquisitive

user

I’m a policy analyst

I’m a researcher/statistician

I’m a university librarian

Data Portal next version? Personalised dashboard

Allow users to copy visualisations to a clipboard and create their own dashboard.

Find Free FoodIn my city

1 2 3

Build on the momentum

Larger user engagement

#citizenengagement

Collaborate

Produce

#crowdsourcing

Will the worlds of Official Statistics and statistics produced by the public converge?

Being Open, Accessible, and Understandable

Thank You

International Marketing And Outputs DataBase Conference Évora, Portugal21-25 September 2014

Prepared and presented by Jonathan Challener - Project Manager, OECD

jonathan.challener@oecd.org

@Challener

slideshare.net/JonathanChallener

Sources used• Image: http://yowpyowp.blogspot.com/2010/09/they-drew-flintstones.html• Image: https://www.adaptiveportfolios.com/media/1_momentum-716.jpg• Image: http://www.snoutypig.com/2013/04/16/snouty-pride-thats-not-all-folks • http://www.oecd.org/site/envind/ • http://www.oecdbetterlifeindex.org/ • http://data.oecd.org • Image: http://www.telegraph.co.uk • http://stats.oecd.org/opendataapi/OData.html • http://stats.oecd.org • Reference: SDMX DataStructure-OECD.FDI(1.2).xml• Reference: OECD data publishing with APIs• Reference: Study by the OECD on users of OECD.org (2013)• Reference: OECD Delta-Benchmark - final report• Reference: http://www.wired.com/2014/08/dat/?utm_source=dlvr.it&utm_medium=tumblr• Image: http://blog.etq.com/Portals/41636/images/MrData.jpg• Reference: http://seradigm.co.nz/category/opendata• Image: http://commons.wikimedia.org/wiki/File:Planking_in_supermarket.jpg• Reference: https://github.com/theodi/data-definitions • #imaodbc2014