BEING SOCIALLY RESPONSIBLEMike LoveChairman, Burson-Marsteller

26th March 2014

“Build trust today or you will lose your market tomorrow” Al Golin 1956

Source: “Trust & Consequences” Al Golin 2006

Defining CSR

“CSR as the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large"

Source: The World Business Council for Sustainable Development

“Business decision-making linked to ethical values, compliance with legal requirements, a respect for people, communities and the environment”.

Source: Business for Social Responsibility

Creating Shared Value

“Shared value involves creating economic value in a way that also creates value for society by addressing its needs and challenges…. (it is) a new way to achieve economic success. It is not on the margin of what companies do but at the centre. We believe that it can give rise to the next major transformation of business thinking.”

Source: Creating Shared Value Michael E. porter and Mark R. Kramer HBR Jan/Feb 2011

“We do not change things to win elections,

we win elections to change things”

“40 % of a company’s reputation is determined

by its purpose and 60 % by its performance.”

In the DNA

Being socially responsible

is not just something you have

or something you do

It is something you are.