being vp marketing | aiesec in turkey | marketing
DESCRIPTION
Being VP Marketing | AIESEC in Turkey | MarketingTRANSCRIPT
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VPMarketing
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OBJECTIVES • R o l e o f LC V P M a r ke t i n g
• M a r ke t i n g Te a m o n t h e LC l e v e l
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How do you see your role in your EB team?
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Discussion: Group of 4, 8 mins.
V P M s ’ J D ?
Sharing,
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What about synergy?D i s c u s s i o n : G r o u p o f 4 , 1 0 m i n s .
Sharing,
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MarketingTeam
• Share your current team structure
• What are the key challenges you've faced so far?
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TeamMinimums
T
Team
Plan
JD
Training
AB
C
Tracking Evaluation
reason
direction
contribution
tool
performance standart&sense
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Team
•Why?• Product based teams
LC VP Marketing
T
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Plan
•What?• Product based teams
• Plan: Strategic – Tactical - Operational
Goals, Deadlines
Ownership
LC VP Marketing
T
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JD
•Roles
• Product based teams
• Plan: Strategic – Tactical - Operational
Goals, Deadlines
Ownership
• Clear roles&Responsibilities
MoS, Duration
LC VP Marketing
T
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Trainings
•Knowledge
• Product based teams
• Plan: Strategic – Tactical - Operational
Goals, Deadlines
Ownership
• Clear roles&Responsibilities
MoS, Duration
• Education cycle based on JD
LC VP Marketing
TAB
C
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Tracking&Coaching
•Performance
• Product based teams
• Plan: Strategic – Tactical - Operational
Goals, Deadlines
Ownership
• Clear roles&Responsibilities
MoS, Duration
• Education cycle based on JD
LC VP Marketing
TAB
C
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Evaluation
•Development
• Product based teams
• Plan: Strategic – Tactical - Operational
Goals, Deadlines
Ownership
• Clear roles&Responsibilities
MoS, Duration
• Education cycle based on JD
LC VP Marketing
TAB
C
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D i s c u s s i o n : G r o u p o f 4 , 1 0 m i n s .
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TeamMinimums
•B2B team
•Q3: Focusing on Teaching
•Promotion Campaign: materials, running campaigns etc.
•Trainings
•Tracking (KPIs, MoS etc.)
•Evaluation
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