belle
DESCRIPTION
Introducing . Belle . Coming Spring 2014 exclusively at Banana Republic Kyrstin M, Anne R, Anngelik M. T able of Content . Consumer Research . Six Month Plan . Open to buy Report . - PowerPoint PPT PresentationTRANSCRIPT
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Coming Spring 2014 exclusively at Banana Republic
Kyrstin M, Anne R, Anngelik M
Introducing Belle
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Table of Content
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Consumer Research
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Six Month Plan
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Open to buy Report
• Stock to Sales Ration higher on February because ‘Belle’ collection makes it’s debut on Banana Republic.
• March: Items Sold (3.86 Ratio) • April: We will re-stock merchandise from best seller • May: Mother’s Day gifts, it will impact sales • June: Summer Time sales impact• July: Clearance Month (We re-stock)
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Open to buy Report Continued
• February: More Employee Discounts because of new line.• March: Employee discount because the line is still relatively new to
the store and possibly Stock Shortage. • April: Customer Return because the line is two months old, they got
the opportunity to experience the line. Stock Shortage and Employee will occur as well as Markdowns of the items not being sold.
• May: Customer Return, Stock Shortage and Markdowns will affect our Monthly Reduction. We will continue to markdown items not sold.
• June: Customer Return, Stock Shortage and Markdowns. • July: Markdown because of clearance month, Shortage and Customer
Return during busy month of the year.
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Assortment Plan
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Assortment Plan Continued
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Purchase Order
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Promotion Plan
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Color Card
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Promotional Budget