E-COMMERCE INITIATIVE

Ben Blackstone

Intro The firm I created is an online advertising

development company Name of the Firm is Boston Metro Advertising We develop ads for both online use and also

bought half a page of space in the Boston Herald to put clients ads if they would like them in print

While the market size of advertising has shrunk this is mostly due to the fact that marketing and advertising has become cheaper through the internet

I develop ads and give them a medium to reach their customers through printed ads

Business & Revenue Model This business is a service provider,

companies can give suggestions about ads they would like us to develop or they can use our website to develop their own ad

We are creating a website that is interactive, but effective and user friendly for our customers

We use a sales revenue model We are attempting to become a

ubiquitous source of ad development

Operations A few critical assets we will be utilizing are a

couple laptops and ad development software We will also have someone develop the website

to make sure it can do complex functions, but still be easy to use

Because the firm is so small the value chain is relatively simple and at this point in time almost all operations will be done by me

We will find and communicate with clients over the web and keep in touch after the ad has been developed and the sale is made to ensure quality control

Marketing Our ideal customer is an adult from the age of 30-

49, this is someone who still reads the paper. This person is highly educated, with a high volume of internet access, and comes from a high socioeconomic background

The set of expectations I will set is that we are an elite firm and that by coming to my website you’re looking for the best ads and not the cheapest ones by a long shot because quality is much more important to me than quantity

If I can have a few big dollar gigs that I create high quality ads for I will begin to mold my image as an elite advertising designer

Judgment time Strengths: The firm will ensure the highest quality of advertisements Our best competencies are our computer proficiency and work ethic Our strategic plan is to infiltrate the market and increase revenues

every year Some intangibles we have over our competitors are an incredible

attention to detail and some of the best talent in the area Weaknesses: We are weak compared to our competitors based on the size of the

market share we currently take up At this point we are lacking enough talent to become a big player in

the industry Something that needs to improve in our initiative is perfecting our

firm value chain We were not able to improve the weaknesses we have discovered yet

because we have not begun operations yet to see how they will work

Continued Opportunities: Favorable market conditions for us are when other businesses

are thriving and have large sums of money to spend on their marketing budgets

Emerging technologies in support of our initiative are some completely interactive tools that can simulate reality

If we maintain a professional reputation we could grow to become a major player in the industry one day

Threats: Our obstacles are going to be penetrating the market enough

to turn a handsome profit Our competitors are going towards just about developing all

their advertisements purely for use online Not many changes in legislation have been made lately to

harm our initiative