Download - Ben Blackstone. The firm I created is an online advertising development company Name of the…
E-COMMERCE INITIATIVE
Ben Blackstone
Intro The firm I created is an online advertising
development company Name of the Firm is Boston Metro Advertising We develop ads for both online use and also
bought half a page of space in the Boston Herald to put clients ads if they would like them in print
While the market size of advertising has shrunk this is mostly due to the fact that marketing and advertising has become cheaper through the internet
I develop ads and give them a medium to reach their customers through printed ads
Business & Revenue Model This business is a service provider,
companies can give suggestions about ads they would like us to develop or they can use our website to develop their own ad
We are creating a website that is interactive, but effective and user friendly for our customers
We use a sales revenue model We are attempting to become a
ubiquitous source of ad development
Operations A few critical assets we will be utilizing are a
couple laptops and ad development software We will also have someone develop the website
to make sure it can do complex functions, but still be easy to use
Because the firm is so small the value chain is relatively simple and at this point in time almost all operations will be done by me
We will find and communicate with clients over the web and keep in touch after the ad has been developed and the sale is made to ensure quality control
Marketing Our ideal customer is an adult from the age of 30-
49, this is someone who still reads the paper. This person is highly educated, with a high volume of internet access, and comes from a high socioeconomic background
The set of expectations I will set is that we are an elite firm and that by coming to my website you’re looking for the best ads and not the cheapest ones by a long shot because quality is much more important to me than quantity
If I can have a few big dollar gigs that I create high quality ads for I will begin to mold my image as an elite advertising designer
Judgment time Strengths: The firm will ensure the highest quality of advertisements Our best competencies are our computer proficiency and work ethic Our strategic plan is to infiltrate the market and increase revenues
every year Some intangibles we have over our competitors are an incredible
attention to detail and some of the best talent in the area Weaknesses: We are weak compared to our competitors based on the size of the
market share we currently take up At this point we are lacking enough talent to become a big player in
the industry Something that needs to improve in our initiative is perfecting our
firm value chain We were not able to improve the weaknesses we have discovered yet
because we have not begun operations yet to see how they will work
Continued Opportunities: Favorable market conditions for us are when other businesses
are thriving and have large sums of money to spend on their marketing budgets
Emerging technologies in support of our initiative are some completely interactive tools that can simulate reality
If we maintain a professional reputation we could grow to become a major player in the industry one day
Threats: Our obstacles are going to be penetrating the market enough
to turn a handsome profit Our competitors are going towards just about developing all
their advertisements purely for use online Not many changes in legislation have been made lately to
harm our initiative