benchmark by ebg · 2018-04-11 · social media intelligence survey management tag management web...
TRANSCRIPT
![Page 1: Benchmark by EBG · 2018-04-11 · Social Media Intelligence Survey Management Tag Management Web Analytics & Tracking Categories are divided into sub-categories. Connected Commerce](https://reader034.vdocument.in/reader034/viewer/2022050103/5f41b42f0ea97132ac09931c/html5/thumbnails/1.jpg)
Connected Commerce & IoT
Inbound & Outbound
Website & Mobile App
Creation
Data Management
& Insight
CRM & Loyalty
Agencies & Integrators
Website & Mobile App
Optimization
Avant-GardeTechnologies
Benchmark by EBG
![Page 2: Benchmark by EBG · 2018-04-11 · Social Media Intelligence Survey Management Tag Management Web Analytics & Tracking Categories are divided into sub-categories. Connected Commerce](https://reader034.vdocument.in/reader034/viewer/2022050103/5f41b42f0ea97132ac09931c/html5/thumbnails/2.jpg)
Connected Commerce &
IoT
Inbound & Outbound
Website & Mobile App
Creation
CRM & Loyalty
Agencies & Integrators
Website & Mobile App
Optimization
Avant-GardeTechnologies
Digital WorkingData
Management & Insight
Benchmark by EBGWhy?
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Choosing the Right Digital MarketingTechnologies & Suppliers
Like looking for a needle in a haystack ?
Choosing the Right Digital MarketingTechnologies & Suppliers
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EBG Members:
“We need an effective tool for decision making ...
… to select or challenge our current MarTech solutions.”
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Connected Commerce &
IoT
Inbound & Outbound
Website & Mobile App
Creation
CRM & Loyalty
Agencies & Integrators
Website & Mobile App
Optimization
Avant-GardeTechnologies
Digital WorkingData
Management & Insight
Solution : The Web Platform
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The Web PlatformUnderstand and Assess Who Does What
SEARCH
COMPARE
EVALUATE
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Connected Commerce &
IoT
Inbound & Outbound
Website & Mobile App
Creation
Data Management
& Insight
CRM & Loyalty
Agencies & Integrators
Website & Mobile App
Optimization
Avant-GardeTechnologies
Digital Working
9 Major Categories
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Connected Commerce &
IoT
Inbound & Outbound
Website & Mobile App
Creation
CRM & Loyalty
Agencies & Integrators
Website & Mobile App
Optimization
Avant-GardeTechnologies
Digital WorkingData
Management & Insight
Data Management & Insight● Ad Verification & Brand Safety● Data Integration● Data Management Platform (DMP)● Dataviz● Market Intelligence● Semantics● Smart Data● Social Media Intelligence● Survey Management● Tag Management● Web Analytics & Tracking
Categories are divided into sub-categories
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Connected Commerce &
IoT
Inbound & Outbound
Website & Mobile App
Creation
CRM & Loyalty
Agencies & Integrators
Website & Mobile App
Optimization
Avant-GardeTechnologies
Digital WorkingData
Management & Insight
Data Management & Insight● Ad Verification & Brand Safety● Data Integration● Data Management Platform (DMP)● Dataviz● Market Intelligence● Semantics● Smart Data● Social Media Intelligence● Survey Management● Tag Management● Web Analytics & Tracking
Steering Committee
Refining sub-categorieswith the help of EBG members
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Connected Commerce &
IoT
Inbound & Outbound
Website & Mobile App
Creation
CRM & Loyalty
Agencies & Integrators
Website & Mobile App
Optimization
Avant-GardeTechnologies
Digital WorkingData
Management & Insight
TECHNOLOGYData Management & Insight● Data Management Platform (DMP)
Submission
➔ Pricing➔ Integration➔ Services➔ Features
USERData Management & Insight● Data Management Platform (DMP)
Satisfaction Survey
➔ Pricing➔ Integration➔ Services➔ Features
Assessing Technologies & User Feedback
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EVALUATIONSDOCUMENTATIONSFEATURES
DMP
Data Management
Platform
GENERAL INFORMATION
Displayinga comprehensivesummary of solution capabilities
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The EvaluationExperienced users are interviewed and share their own opinions,drawn from real use of the technology solutions.
Anonymous, but certified by EBG.
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Connected Commerce &
IoT
Inbound & Outbound
Website & Mobile App
Creation
CRM & Loyalty
Agencies & Integrators
Website & Mobile App
Optimization
Avant-GardeTechnologies
Digital WorkingData
Management & Insight
Benchmark by EBG: The Event in London
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The Event in London26, 27 & 28 April 2017
Conferences One-2-One Printed& Workshops Meetings Directory
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Why London?Come with us to London : Be 1.5 years ahead of your competitors
UK 2 X bigger than FR
Digital Ad Spending Share of Total Media Ad Spending Worldwide, by Country, 2013-2019
Via emarketer UK
Digital Lab
New Concepts are tested in the UK before spreading all over Europe
FR
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The Event in London3 themes:
Benchmark Sessions Innovation Sessions Inspiration Sessions
Future BeyondPresent
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Connected Commerce &
IoT
Inbound & Outbound
Website & Mobile App
Creation
CRM & Loyalty
Agencies & Integrators
Website & Mobile App
Optimization
Avant-GardeTechnologies
Digital WorkingData
Management & Insight
Benchmark by EBG: Your Involvement
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Your Feedback & Involvement
● Attend the event in London
● Participate in One-2-One meetings
● Evaluate technologies
● Contribute to a market study on your MarTech projects
EBG members select the best technologies and suppliers
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Connected Commerce &
IoT
Inbound & Outbound
Website & Mobile App
Creation
CRM & Loyalty
Agencies & Integrators
Website & Mobile App
Optimization
Avant-GardeTechnologies
Digital WorkingData
Management & Insight
Benchmark by EBG: Partners
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Partners are helping us to:
● Better understand specific markets
● Conduct comprehensive evaluations
Would you like to be a part of Benchmark by
EBG?
PARTENAIRES CONSEIL & ANALYSTES
PARTENAIRES TECHNOLOGIQUES & AGENCES
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Connected Commerce & IoT
Inbound & Outbound
Website & Mobile App
Creation
Data Management
& Insight
CRM & Loyalty
Agencies & Integrators
Website & Mobile App Optimization
Avant-GardeTechnologies
THANKS!Any questions?
@phil_Khattou