benefits of loyalty programs
TRANSCRIPT
WELCOME TOPOINTS RUSH
8 REASONS WHY LOYALTY PROGRAMS ARE IMPERATIVE
FOR MARKETERS
1. IT HAS BEEN PROVEN TO BOOST GROWTH
1. IT HAS BEEN PROVEN TO BOOST GROWTH
Of course, each type of loyalty program may yield wildly different results, but as a
marketer, you should never overlook the fact that loyalty programs have been tested time
and time again, and have proven to be successful in numerous industries.
1. IT HAS BEEN PROVEN TO BOOST GROWTH
In fact, the “growth hacker” movement, a recent collection of marketing gurus and regular business owners whose sole
aim is the growth of the company, began by using loyalty programs as their traditional model to expand a company.
These individuals allocated all of their energy towards growing their business, and saw customer loyalty as one of
the easiest ways to ensure this outcome.
2. LOYALTY PROGRAMS ARE NOT AS EXPENSIVE AS YOU MAY
THINK
3. BOOST YOUR REPUTATION
3. BOOST YOUR REPUTATION
Loyalty programs serve a dual function: to incentivize new clients to stick around after purchasing your goods and services, and to
ensure that existing loyal clients still feel as if they are valued by your operation.
3. BOOST YOUR REPUTATION
Of course, by instituting a loyalty program, you not only improve customer appreciation of your business, but you
also increase the chances that existing clients will share this joy with those close to them. The more a customer feels appreciated by a business, the more he or she is likely to
support that company and recommend it to others. This, in turn, carries on in a word-of-mouth cyclical nature that
continues to achieve growth for your business.
4. INCREASE SALES BY INCLUDING ENTICING AWARDS
4. INCREASE SALES BY INCLUDING ENTICING AWARDS
Marketers and business owners enjoy loyalty programs because they have the ability to improve customer retention
for a specific operation. Customers appreciate loyalty programs, however, because they often provide added
incentives for making a purchase, with the rewards increasing linearly (or even exponentially) with more
purchases, or depending on the size or scope of the item purchased.
4. INCREASE SALES BY INCLUDING ENTICING AWARDS
Because of this, using a loyalty rewards program in your marketing strategy will help
provide you with access to a bigger portion of your customers’ wallets.
4. INCREASE SALES BY INCLUDING ENTICING AWARDS
This will only occur, though, if the rewards you offer are in tune with the wants and needs of the customers who frequent your business. It is
important to point out that not all loyalty rewards programs are the same, and only one that is
executed skillfully will have the desired effect.
4. INCREASE SALES BY INCLUDING ENTICING AWARDS
Your rewards program could entice customers to purchase more at a given time, but only if
the incentives you give out are worth it.
5. IT PROVIDES VITAL MARKET RESEARCH
5. IT PROVIDES VITAL MARKET RESEARCH
By offering a loyalty rewards program, you are conducting a form of research that will
provide you with similar information about your customers. Through trial and error, you will begin to see the sort of incentives that
fuel the desire of your clients, and the rewards that don’t elicit the same results.
5. IT PROVIDES VITAL MARKET RESEARCH
This allows you to hone in on specific rewards that are most appreciated. Using this
information, you can also attach the most sought after rewards to specific products that you are most interested in sharing with your
clients.
6. IT MAKES CUSTOMERS HAPPY
6. IT MAKES CUSTOMERS HAPPY
Sure, the benefits you offer in your loyalty rewards program may not have any effect on the goods or services that
you offer your customers each and every day.
6. IT MAKES CUSTOMERS HAPPY
By implementing a loyalty rewards program, you are sending a message to your current and future client
base that you are interested in not only making money off of purchases, but also in a relationship
with customers that is mutually beneficial. You sell goods and services, although you attach benefits
solely for the benefit of the customer.
7. YOU CAN PROVIDE IN-STORE OR DIGITAL REWARDS (OR BOTH)
7. YOU CAN PROVIDE IN-STORE OR DIGITAL REWARDS (OR BOTH)
One of the most beneficial parts of loyalty rewards systems, for both the customers and the business
owners, is that, depending on the tactics, the rewards can be applied to purchases made online, in person, or both. This provides you with the chance to offer a robust set of rewards for a broader array
of clients.
8. ONCE IT GETS STARTED, IT STOPS BEING WORK
8. ONCE IT GETS STARTED, IT STOPS BEING WORK
In reality, setting up a rewards system may take some real effort on your part. It requires initial research regarding the preferences of your customers, as well as the scheme that you would like to implement going forward.
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