rbi loyalty programs deck_7.8.15
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BRANDED LOYALTY SOLUTIONS
ABOUT RETAIL BENEFITS Retail Benefits was developed as a technology company. Our main focus as a company is accessing and distribuFng a merchant funded revenue stream and applying this new found revenue source in business to business relaFonships. Our mission statement is in the distribuFon of these funds through partnerships with consumer facing companies (mobile, energy, cable, satellite, banks, credit unions, etc) , with trusted end-‐user relaFonships, to drive engagement and long term value in the uFlizaFon of the program/technology. Our plaNorm was developed to give consumers mulFple user-‐friendly ways to access this revenue, allow our clients the ability to convert this cash into different virtual or digital currencies to Fe into their core business model, and allow for easy integraFon with our partners so that the program was easily leveraged. Our model, our experience in the affiliate markeFng space, and our technology as allowed us to obtain partnerships in the mobile, energy, casino, financial, health care, direct selling, and associaFon verFcals.
Challenges • Heightened compeFFon and over the top services make it easy for
prime customers to switch providers • Increased pricing and margin pressures • Sub-‐opFmal loyalty and net promoter scores
Opportunity
• EffecFvely driving loyalty while enhancing ARPUs, margins, and CLVs
Loyalty in Wireless & Cable Today
What Consumers Want • Quality cable and wireless services
• More for the money they spend
• To feel beXer about their cable and wireless service providers
Our pla2orm and programs allow consumers to shop online and earn rewards that reduce their cable and wireless bills: • Consumer rewards are funded by merchants; they are ARPU, margin and
CLV accreFve for our partners • We white label our services for our partners to maximize goodwill and CLV
with their respecFve consumer bases
• Turnkey: easy to integrate with exisFng billing plaNorms and add service rewards for customer acFons, service anniversaries, etc.
Retail Benefits Solutions:
Consumer Rewards from >4KMerchants
Customer Experience
EASY
ONBOARDING
INTUITIVE UI & COMPELLING REWARDS
CHECK REWARDS
ANYTIME
REDEEM
REWARDS FOR BILL CREDITS OR
GOODS
Sample Use Cases
Greg
I spend $1,600 a month shopping online for myself and my business:
• I earn almost $1,000 in bill cable credits each year
• I love that my cable company makes it easy for me to save!
Susan
I spend $500 a month shopping online for myself and my business.
• I earn $25 in Rewards each month
• I’m going to get my next iPhone for free!
Retail Benefits CLV Contribution Example
Key Benefits Consumer Benefits: • AutomaFcally earn rewards that are redeemed for service credits • Best experience in online shopping & rewards • Easy, fun and smart to get more for dollars spent
Partner Benefits: • Decreased churn, increased loyalty and posiFve brand exposure • Self funding programs improve ARPUs, margins & CLVs • DifferenFated customer offer, less reliance on price / promoFons • Scalable plaNorm, customers can also be rewarded for service anniversaries,
referrals, etc. • Turnkey soluFons, easy to deploy
Retail Benefits Apps and PC / Mac Experiences: hXps://sprintpoints.retailbenefits.com hXps://perkzmobile.retailbenefits.com You can also download Sprint Points and Perkz Mobile Apps in App Store or Google Play
