loyalty programs textcher august 2011
DESCRIPTION
textcher loyalty programs, www.textcher.com, www.textcher.com/business, customer retention strategies, CRMTRANSCRIPT
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[email protected] | www.textcher.com| (347) 559-7480
You Just Ran a Daily Deal or Special – Now What?
Proven Strategies for Retaining Your New Customers & Growing Your Business.
*textcher is not affiliated with the above companies.
*textcher is not affiliated with the above referenced companies.
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[email protected] | www.textcher.com| (347) 559-7480
Source: Rice University Study, September 2011 and Internal Textcher Survey*Results may vary significantly for various businesses.
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Fact: It costs 5X more to get a new customer than it does to get an existing customer to return.
[email protected] | www.textcher.com| (347) 559-7480
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Proven Strategies for Retaining
Your New Customers viaLoyalty Programs
[email protected] | www.textcher.com| (347) 559-7480
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Let Your New Customers Share Their Bounceback Offers With Their Friends.
[email protected] | www.textcher.com| (347) 559-7480
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Drives Loyalty and Word of MouthTips◦ Charge for the Card◦ Limit the Quantity to Breed
Exclusivity ◦ Offer real value:
“First drink always free @ priority admission”
“1 Free Appetizer or Drink With An Entrée Every Time”
[email protected] | www.textcher.com| (347) 559-7480
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[email protected] | www.textcher.com| (347) 559-7480
Punch Card POS Based System Mobile Loyalty
Encourages loyalty but limited tracking capability to evaluateProgram effectiveness, Limited development of direct relationship. Unclear ROI.
POS Systems often have powerful CRM applications, but challenging to administer, require training and work by merchant to maintain.
Encourages social sharing and drives traffic. Allows direct relationship between business and customer.
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“Text In, Leave Email or Follow Us To Win a Free Meal For Your Office AND Get Exclusive Offers Directly From Us.”
[email protected] | www.textcher.com| (347) 559-7480
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Social Sharing is powerful. Limited Time Offer is Key. Sell Extra Inventory or Fill Seats on Slow Nights.
[email protected] | www.textcher.com| (347) 559-7480
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Join incentives are important.
(Get a free drink when you join)
Make it worthwhile. Generates Word of Mouth and Sharing.
CAUTION: Make your communications compelling or your customers will be annoyed by them. Limit frequency.
[email protected] | www.textcher.com| (347) 559-7480
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FACT: Nobody will come alone on their Birthday and people spend money when they celebrate.
[email protected] | www.textcher.com| (347) 559-7480
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[email protected] | www.textcher.com| (347) 559-7480
Have your customers “Like” you
Have your customers Follow you
Stay in touch directly SMS and Email
Compelling Content + Consistency + Interaction + Engagement = Success
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Customer Service Matters. After a Customer Returns 3X, they are much
more likely to become a long term customer.
[email protected] | www.textcher.com| (347) 559-7480
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Get in Touch and Sign Up Right Now For Your Loyalty Program Today!
Website: www.textcher.com/businessEmail: [email protected]: (347) 559-7480Contact: Paul Jones
[email protected] | www.textcher.com| (347) 559-7480