2010Marketing Opportunities

K&N Pro Series

• The K&N Pro Series is made up of the East Series and the West Series, with a new, expanded schedule designed to further showcase the two series nationally.

• The NASCAR K&N Pro Series serves as a developmental series for NASCAR’s three national series. Many of today’s top drivers began their careers in the NASCAR K&N Pro Series.

• Each series will have championship points races and the eighth annual NASCAR Toyota All-Star Showdown, an invitational event that includes the top drivers from both series.

• Inaugural season for K&N Engineering as series sponsor.

• The minimum age requirement for the NASCAR K&N Pro Series is 16 years old, a move designed to attract the increasingly large number of young competitors.

• 2010 schedule includes traditional tracks and events, along with a combination race in the American Heartland and several races in conjunction with NASCAR Sprint Cup Series weekends.

K&N Engineering

• Based in Riverside, CA with over 600 employees

• Global company with offices in the UK and the Netherlands employing over 250

• Family owned business for over 40 years

• Inventor and leading innovator of reusable cotton gauze filter technology

• Involved in many forms of motorsports

Series Overview

The NASCAR K&N Pro Series is made up of the NASCAR K&N Pro Series East and the K&N Pro Series West. This division represents NASCAR’s top regional touring series, where competitors will refine

their skills before making the jump to one of NASCAR’s three national series. Both series compete in either 110-inch or 105-inch wheelbase cars that are similar to those of the NASCAR Sprint Cup Series

and the NASCAR Nationwide Series. Attendance averages are about 5,000 – 15,000 spectators at short tracks and 400-600 people in the garage area.

• The NASCAR K&N Pro Series West was born when NASCAR came to the West Coast and began sanctioning the Pacific Coast Late Model circuit in 1954. It has been known as the Pacific Coast Late Model circuit, Grand National West, NASCAR Winston West Series, and the NASCAR AutoZone West Series.

The present format of the K&N Pro Series East began in 1987 when Anheuser-Busch and NASCAR returned to the Northeast with a revised version of the NASCAR North Tour that ran between 1979 and 1985. In 2003, this series combined rules with the NASCAR K&N Pro Series West to form the Grand National Division. NASCAR has now welcomed K&N Engineering as the new series sponsor on both the east and the west.

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The Racing Series of NASCAR

EASTWEST

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Driver Highlights

Many drivers competing in the NASCAR K&N Pro Series have moved up through the ranks to NASCAR’s three national series including: Kevin Harvick, Martin Truex, Jr., Steve Park, Brendan Gaughan, Ricky Craven, Ron Hornaday, Joey Logano David Gilliland, Ricky Carmichael and Chad Little.

"The NASCAR K&N Pro Series has always been a good mix of tracks and a good mix of drivers. You have to be able to fight on the short tracks and tackle the big tracks. It's an awesome series. My Dad won championships and I came close a couple of times. I still look forward to running in the series when we're on the West Coast."

-Ron Hornaday, Jr.

Joey Logano

Ron Hornaday- 1997

"The NASCAR K&N Pro Series really honed my skills as a driver and significantly impacted the success I have today. It taught me how to be a great competitor on and off the track. I cherish the memories I had racing in the K&N Pro Series and enjoy getting back to it when my schedule permits."

-Joey Logano

2010 Schedule- NKNPS-East

2010 K&N Pro Series East Schedule

Date Site Location

March 27 Greenville Pickens Speedway Greenville, SC

April 3 South Boston Speedway South Boston, VA

May 23* Iowa Speedway* Newton, IA

June 6 Martinsville Speedway Martinsville, VA

June 25 New Hampshire Motor Speedway Loudon, NH

July 3 Lime Rock Park Lakeville, CT

July 30 Lee USA Speedway Lee, NH

August 28 Gresham Motorsports Park Jefferson, GA

September 17 New Hampshire Motor Speedway Loudon, NH

September 24 Dover International Speedway Dover, DE

*Combination race with NASCAR Camping World Series West

Tentative - Subject to Change 7

2010 NASCAR K&N Pro Series West Schedule

Date Site Location

March 27 All American Speedway Roseville, CA

April 8 Phoenix International Raceway Avondale, AZ

May 23* Iowa Speedway* Newton, IA

June 5 Douglas County Speedway Roseburg, OR

June 19 Infineon Raceway Sonoma, CA

July 3 Toyota Speedway at Irwindale Irwindale, CA

July 18 Portland International Raceway Portland, OR

August 7 Montana Raceway Park Kalispell, MT

August 14 Colorado National Speedway Dacono, CO

September 12 Miller Motorsports Park Tooele, UT

October 16 All American Speedway Roseville, CA

November 11 Phoenix International Raceway Avondale, AZ

*Combination race with NASCAR K&N Pro Series East

Tentative - Subject to Change8

2010 Schedule- NKNPS-West

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Broadcast

• Designated time slot Thursdays from 6-7pm to provide consistent messaging and destination viewing

• Entitlement to include schedule of spots, opening/closing billboards and exposure with on-air talent

• SPEED is carried by DIRECTV, Dish Network and 8 cable operators including Comcast and Time Warner

More than 72 million households in the US

and Canada

Broadcast Schedule

EAST

Event Premiere Date

Greenville Pickens Speedway April 1

South Boston Speedway April 15

Iowa Speedway May 27

Martinsville Speedway June 10

New Hampshire Motor Speedway July 1

Lime Rock Park July 8

Lee USA Speedway August 5

Gresham Motorsports Park September 2

New Hampshire Motor Speedway September 23

Dover International Speedway October 7

Tentative - Subject to Change

WEST

Event Premiere Date

All American Speedway April 8

Phoenix International Raceway April 22

Iowa Speedway May 27

Douglas County Speedway June 17

Infineon Raceway June 24

Irwindale Speedway July 15

Portland International Raceway July 29

Montana Raceway Park August 12

Colorado National Speedway August 19

Miller Motorsports Park September 16

All-American Speedway October 21

Phoenix International Raceway November 18

Tentative - Subject to Change

Each K&N Pro Series race will be broadcast on SPEED in the designated time slot of Thursdays at 6:00pm. Broadcasts will be an hour long with on track action and

driver interviews featuring well known industry on air talent.

• National awareness campaign to promote local short track racing

• Tagline: “This soul of NASCAR”• Media placement to gain high level of visibility

throughout the season

Commitment to the NASCAR short tracks

• 30-second television spots

•Ad airs during NASCAR Sprint Cup Series, Nationwide Series, Camping World Truck Series and NASCAR K&N Pro Series events as well and support programming on NASCAR TV on SPEED

• Radio Ads

•MRN Radio- NASCAR USA, Sirius Satellite Radio- NASCAR Radio

• Internet

•Banner Ads

Awareness Campaign

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On-Line Support

•NASCAR brought the daily content management and oversight of the local racing portion of www.nascar.com in-house in 2008 and rebranded as www.nascarhometracks.com

•The website has seen tremendous growth as it continues to add content and features to meet fan interest – jumping from 3.16M hits in 2008 to 4M in 2009.

• In addition, average time spent on the site is up nearly 30% from 2009 to 2010.

•NASCAR Home Tracks has 3,000 fans on Facebook and 1,800 followers on Twitter

•NASCAR Home Tracks have produced more than 194 videos since May that have generated more than 96,000 views.

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Media Outreach

• Advance PR events to promote race

• News and Notes• Post-race Press Releases• www.nascarmedia.com

• Hundreds of publications, radio stations and websites nationwide report on the NASCAR K&N Pro Series and its competitors. The vast exposure to all tracks and teams is a great opportunity for series growth.

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NASCAR Toyota All Star Showdown

• 8th Annual NASCAR Toyota All-Star Showdown- January 2011

• Toyota Speedway at Irwindale- Irwindale, CA

• NASCAR’s premier invitational race for regional series teams and drivers.

• Over 100 participating teams from the US, Canada and Mexico.

• More than $500,000 in prize money.

• Live national television coverage on SPEED

• Media coverage: NASCAR.com, MRN Radio, The Sporting News, National Speed Sport News, Los Angeles Times, Los Angeles Daily News, Riverside (Calif.) Press-Enterprise, Pasadena (Calif.) Star News, Orange County (Calif.) Register.

• Guaranteed starting spots for K&N Pro Series Champions and 2010 event winners

• 2010 race winner: Joey Logano

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NASCAR Toyota All Star Showdown

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Cutting Edge Technology• SPEC Engine

– Approved for use in competition August 1, 2006– Available as a complete engine or in kit form

through:• Wegner Motorsports: (920) 394-3557

– Over 400 engines in use as of February 1, 2010• Age requirement

– Minimum driving age reduced to 16 for NASCAR K&N Pro Series

• Composite Body– 105” or 110” wheel base to fit former Cup and

current Nationwide Series bodies– Bodies differentiated through graphics and grill

openings– 11 different replacement panels – Available through four sources:

• Eshleman Racing• Summit Racing• BSR Products• Racing Plus Composite Body

Spec Engine

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NASCAR Fan Base Demographics

Gender NASCAR FansMale 60%Female 40%

NASCAR fans are middle class and just as affluent as the U.S. population.

NASCAR fans are just as likely as the U.S. population to be 18-34 and 18-44.

NASCAR is gender neutral, a fit for the entire family.

Age Composition U.S Pop NASCAR Fans Index

18-24 12% 11% 9225-34 19% 19% 10035-44 17% 19% 11245-54 22% 24% 10955-64 12% 12% 10065+ 18% 15% 8318-34 31% 30% 9718-44 48% 49% 102

Income U.S Pop NASCAR Fans Index

Under $30,000 31% 31% 100

$30,000-$50,000 20% 21% 105

$50,000-$70,000 16% 17% 106

$70,000-$100,000 15% 15% 100

$100,000+ 18% 16% 89

$50,000+ 49% 48% 98

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NASCAR Fan Base Demographics (continued)

MinoritiesU.S. Population

Percent Change2003 2007

Member of a minority group^ 19.6% 20.5% +5%

Hispanic 8.3% 9.0% +8%African-American 8.2% 8.2% 0%

1 out of 5 NASCAR fans is a minority.

NASCAR is a sport the whole family can enjoy.

^ indicates results based on “all NASCAR fans” minus “all white non-Hispanics”

Children U.S Pop NASCAR Fans Index

Kids <18 at home 42% 43% 102

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