Survey Logic

Survey software that

makes you smile.

www.surveygizmo.com

800-609-6480

Why Survey Logic?

Dumb surveys can’t gather smart data.

What Is Survey Logic

Survey logic (also referred to as skip, jump,

or branch logic) directs respondents through

different paths in a survey based on a

respondent’s answer option.

Responsive Survey s

Survey logic allows you to customize your

survey for each respondent making it

interactive and engaging.

Decrease Survey Abandonment

Irrelevant questions lead to survey

abandonment.

Only Show Relevant Questions

Use logic to to make your surveys as

relevant to each respondent as possible and

increase your survey completion rate.

Increase Data Quality

Hiding irrelevant survey questions increases

data quality.

Increase Survey Response Rate

Only showing

relevant questions,

reduces survey

fatigue.

When to Use Survey Logic

Disqualify respondents that don’t meet

certain criteria.

Or

Change the survey flow

based on a respondent’s

answer.

Disqualifying survey respondents that do not

meet certain criteria will improve your data

quality.

Disqualify Logic

For instance,

if a respondent didn’t attend your event,

you certainly don’t want them to evaluate it as this would skew the data.

Set Up Disqualified Message

Display a message letting the respondent

know that they are not eligible to take the

survey.

Jump Logic

Page jumping is a form of skip logic that allows respondents to jump to a page based on an answer option.

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Page Logic

You can also set conditional rules to

determine if a page is displayed to the

respondent based on answer options.

Set Page Logic Conditions

Question Logic

Question logic jumps respondents to a

follow up question based on a previous

trigger question.

Set Up Question Logic

Conditions

Survey Logic Benefits

Logic:

• Saves respondents’ time

• Eliminates bad data

Collect Actionable Data

Survey logic helps you get the survey

responses and quality data you need to

make informed decisions.