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This Issue

-New Employees

-Promotions

-Hudson Trade Show

-ECRM Halloween Show

-Grocery Team Meetings

-Profit Sharing Contribution

Jeffrey Figueroa

And

Debra Mayo

The Berg Bulletin One Broker. One Focus.

E.A. Berg Associates March 2016

Mission Statement:

To utilize our strong relationships, expert

customer knowledge, and superior retail coverage

in conjunction with the direction and support of

our valued client partners to consistently achieve

and exceed our shared goals.

Search

“EA Berg Associates” @EABerg_1923 @EABerg_1923

Our winter successes will bolster our company as we

look forward to spring. We have recently acquired

new vendor partnerships and expanded our

geographical territories. We’re proud to announce a

significant contribution to our Profit Sharing Plan.

Enjoy The Berg Bulletin!

-The Media Team

Associate Profiles

HR News

Open Enrollment for

Dental and Vision

Insurance is

6/01/2016!

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December

Payroll Manager

Laura E. Wesley

Junior Account Manager

Alexandra Brown

Sales Rep/Route Merchandiser

Junior Lopez-Valdez

Leah L. Mirelez

Hector Castro

January

Sales Rep/Route Merchandiser

Jesus A. Patino Sarmeinto

Derwin W. Gage, Jr.

David L. Torres

Krystal A. Miller

Omar A. Taveras

Alejandro E. Meza

February

District Manager

Gregory Realford

Customer Service Representative

Andrea Carrero

Sales Rep/Route Merchandiser

Donald L. Wilczynski

Jared E. Cantor

Michelle D. Lombardi

Sandra L. Pacheco

Arturo Cardona

Shelby Galvez

March

Sales Rep/Route Merchandiser

Mana M. Afash

Joseph B. HeathCott

Carlos R. Alfonso-Quezada

Sales & Marketing Administrator

Jacqueline Rick

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Associate Promotions

Ana Baez

Junior Account Manager, New England

Ana started her career at E.A. Berg in 2014 as part of the Wrigley Food Service team.

She helped set up restaurants with a program at the Hackensack Restaurant Depot and

serviced them with displays and products. Afterwards, she joined the Grocery

Independent team as the Southern, NJ sales representative. Now she’s excited to be a

Junior Account Manager in New England.

Daniel Berg

Retail District Manager P&G Personal Shoppers/Jetro Merchandisers, NY Metro

Dan has been at E.A. Berg for five years and his experience in the office and in the field

has prepared him for his new managerial role. Previously, he worked as a Grocery Retail

Administrator and a Sales and Marketing Administrator. In addition, Dan has called on

stores as a Retail Sales Representative for the Banner Grocery team.

Stacie Freeman

Business Analyst, Corporate

Stacie started working at E.A. Berg in 2014 as a temp in the Human Resources

department. After being hired full-time, she excelled as a Sales and Marketing

Administrator, handling deductions for Mondelez, Mother Parkers, and several other

companies, while working with account managers to organize tradeshows and store

allocations. Her hard work and know-how will suit her new position.

Hallie Buchwald

Junior Account Manager, NY Metro

Hallie has been with E.A. Berg for over four years. Her first year, she represented us in

the Customer Service Department. She moved on to be the Sales Administrator for

Mondelez, where she assisted account managers and helped organize tradeshows and

store allocations. From there she became the Sales Administrator for Wakefern. Over

the years, she’s worked with many of our account managers and now she’s ready to be

in the role herself.

Connor Ciaston

Sales and Marketing Administrator, Corporate

Connor has been with E.A. Berg for over three years. As a representative in the

Customer Service Department, he handled our customers and vendors, in particular

Ferrero. His ability to reach out and communicate with our partners has prepared him

for his new position as a Sales and Marketing Administrator.

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E.A. Berg Associates proudly announces new vendor partnerships:

Season Brand

OMG’s

Mrs. Thinsters

Farmer’s Pantry

Boom Chicka Pop

Godiva Chocolate (Star Brands)

We’re now representing

Mars Chocolate for

Wakefern Headquarter

calls

New Vendors

We’ve expanded our vendors in upstate New York.

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Trade Show

The Hudson News trade show took place December 7th-10th 2015 at the Wynn Encore,

Las Vegas. Over one thousand people, including Hudson News General Managers,

Store Managers, and Vice Presidents were present.

E.A. Berg displays at the Wynn Encore in Las Vegas

Deborah Grennon, National Director of Sales

for Treat Street sets up her table

Rich Walters & Tony Arnone with Hudson News

JFK Airport Management

“It was the first time I have attended the Hudson News show. The attendee turnout was great and made for a very busy show. It gave the Hudson News location managers an opportunity to see the many new products E.A. Berg had to offer. The show generated many orders especially for new items and new vendors as well.”- Tony Arnone, Account Manager, EA Berg Associates

Rich Walters with Justin Herchik, RSM at Mars

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ECRM Halloween Show

E.A. Berg vendors showcase their new Halloween items for 2016

The ECRM Halloween show took place December 7th & 8th at the Chateau Elan

Winery & Resort in Braselton, GA. Confectionary suppliers and vendors

presented their programs for the 2016 Halloween season, to retailers across all

channels.

Steve Lipschutz, National Sales Manager for Frankford,

presents Halloween items to Betania Neto from

Christmas Tree Shops

Peggy Casey, VP of Retail Sales for Promotion in

Motion, shows their 2016 Halloween lineup to Toys

R Us buyers Chris Ebanks and Makeda Butler.

“The Halloween show in

Georgia was well attended

by many E.A. Berg vendors

and customers. It is a very

hectic couple of days but

extremely productive. It’s

great to get the vendors and

buyers in the same room

and also have a chance to

see what other vendors are

presenting as well. “

-Mindy Piccirillo, Account Manager, EA Berg Associates

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Grocery Team Meeting E.A. Berg kicks off retail representation of Season

The grocery retail meeting on January 29th, 2016

brought together the Independent and Banner

Grocery teams for the retail kickoff of Season

products. Kevin O’Brien, Vice President of Sales for

Season, and Lance Reiter, Director of Sales, attended

the meeting. Lance began the meeting, expressing his

excitement about the new partnership with E.A. Berg :

“This is the first time ever in the history of the

company that we have taken on a broker. This

partnership will help us expand the Season Brand

and provide new opportunities for growth.”

After Lance took the team through a presentation on

“Sardines 101”, the sales representatives had a chance

to sample sardines, receiving gift bags with the full

line of Season products, including their canned

vegetables and chestnuts. The sales representatives

appreciated the education on the fish category, and

were eager to begin coverage of Season in their stores.

From left: Lance Reiter, Kevin O’Brien, David

Baez, Maria Serrano, Michael Duarte, Ray

Mazanek, Francisco Espaillat, Tom Serrano

Lance Reiter, Director of Sales for Season, educates our sales

representatives on Season Sardine Shippers

“The filets are plump. They don’t break apart like the other brand...Good for a restrictive diet, to combat high cholesterol...Eating them is good for my health”- Peter Locicero, Independent Grocery Rep.

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Each issue of The Berg Bulletin will feature profiles of exceptional associates nominated by their

coworkers. The featured associates will be recognized for being role models to others and for their

integrity on and off the job. Thanks to all the amazing nominations received for the Winter issue,

we have decided to feature two associates, Debra Mayo and Jeffrey Figueroa

Name: Jeffrey Figueroa

Position: P&G Van Sales Representative, Philadelphia

Years at E.A. Berg: 2

Excerpts from Nominations: “Jeff sets high

expectations for himself and sets the precedent for all

others to follow suit”- Savier Cuadro

“He is our team leader and does everything in his

power to steer us in the right direction”- Daniel

Figueroa

During a Typical Day at E.A. Berg: I start off by

planning my route and restocking my company van.

Most of the time, I call the other Philadelphia reps to ask them how they are and to see if

there is anything specific that I can help them with. After this, I head over to my

customers and continue to build my rapport with them. I find this to be an important

part of my day because building those relationships is the key to opening doors for any

sales position.

My Favorite Part of My Job is: Meeting and working with different people every day. I

find it exciting to educate new customers about what our program is designed to do and

the tools we offer to help grow their business.

The Most Challenging Part of my Job is: Keeping my loyal customers engaged with the

idea that we are here to provide new points of distribution, and not just to re-stock and

merchandise their business.

Places I’d like to Travel to: I really want to travel to southern Mexico to visit the Mayan

pyramids .

My favorite TV shows are: The Flash, Gotham, Supernatural, and Impractical Jokers

Associate Profiles

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Name: Debra Mayo

Position: Retail Sales Representative-Banner

Grocery Team, NY Metro

Years at E.A. Berg: 9yrs

Excerpt from Nomination: “Debbie has an

unusually tough sales territory, as she is

surrounded by two of our most important

manufacturers, and does an outstanding job. Her

high work ethic serves as a role model to all the

other reps on my sales team”- Ray Mazanek, Retail District Manager

During a Typical Day at E.A. Berg: I start by checking the Front Ends: checking

dates, rotating product, getting tags... I check for shippers in the back room and

get them out on the sales floor. I use my IPad to check for upcoming promotions,

which I go over with the grocery manager and other

managers. Then I walk the store with my IPad

questions, and I leave my suggested order with CGO

for the next week.

My Favorite Part of My Job is: I enjoy talking with the

people in my stores. In this job, you get to meet a lot of

nice people.

The Most Challenging Part of my Job is: Trying to get

new product cut in and tagged.

Vacation of choice: Cruises

Favorite Candy: Swedish Fish

My favorite TV show is: Elementary

Associate Profiles

Debbie checks candy on the front end

checkout lane

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E.A. Berg Associate’s financial success is attributed to the hard work, effort

and dedication of our Associates throughout the year. We all are responsible

for the growth of our Company. Hard work and dedication is helping E.A.

Berg succeed in the marketplace. This growth benefits employees, our

customers and the many others who depend on our success.

Our Company is proud to share in the profits of hard work and dedication

with Employer Contributions such as Profit Sharing; E.A. Berg can help

grow your savings. We are pleased to announce that the company has made a

significant contribution to the 2015 Profit Sharing Plan.

To receive a profit sharing contribution, you must meet plan eligibility

requirements. You should be able to view your 2015 Profit Sharing

contribution by March 16th on the web at: www.netbenefits.com or call

member services at: 1-800-294-4015 to access this information.

Thank you again for your efforts.

Russell S. Berg, David L. Berg, and Michael A. Berg

2015 Profit Sharing Announcement