bering prospectus_210x297_082012_04_lowres

i n s p i r e d b y a r c t i c b e a u t y

BRAND PROSPECTUSbe part of a global success

the bering story

when a vision is born from an adventure

In 2008, as Danish adventurer and business executive Rene Kaerskov prepared himself to jump from a helicopter over the Arctic, he

had no idea he was parachuting into a new era.

Standing directly over the North Pole, what he saw before him took his breath away; his heart forever conquered by the simple

beauty and the infinite white expanse of the Arctic.

This was the moment, the moment BERING was born.

story

when one name is responsible for writing history

SiberiaAlaska

Arctic

Circle

Beringstrait

Great concept and Design need´s a great name

More than 280 years ago, the Danish conqueror Vitus Bering

braced himself for a daring adventure: in 1728, he set sail for an

almost unknown area of the Arctic Ocean.

On his journey, he crossed the straits later named the Bering

Strait in his honour. Vitus Bering was the first European to dis-

cover Alaska and it is here that one of the four time zones also

bears his famous name: BERING!

when arctic beauty inspires every second

design

TIMELESS BEAUTY

. Minimalist Danish design

. Slim profile

. Clean lines and smooth contours

. Understated elegance

DURABLE

. High quality long-lasting materials

. Scratch-resistant sapphire crystal

. Unique handcrafted ceramic

. Super-tough titanium

Scratch resistant HighTech-CeramicBezel

Scratch resistantSapphire Crystal

Scratch resistantHighTech-CeramicLinks

BERING SLIM CERAMIC

– the perfect symbiosis of minimal flat design and maximum material strength Extremely scratch resistant, enormously hard, uniquely durable . Heated in an oven at 1600 degrees centigrade

Perfected with diamond polishing . Hypoallergenic . Smooth touch

BERING´S SLIM CERAMIC IS UNIQUE! IT´S HAND-CRAFTED HIGH-TECH MATERIAL

BERING USES HIGH QUALITY MATERIALS. which guarantee a long durability

. which create a harmonious unit with the design

BERING GRANTS INTERNATIONAL LIMITED LIFETIME WARRANTY ON ALL WATCHES

quality & materials

when the time on a watch passes by without a trace

Flat HighTech-Ceramic Bezel

Flat HighTech-Ceramic Case

Caseback laser etched with the Arctic Circle

Quality features at back

quality & materials

SCRATCH RESISTANT SAPPHIRE CRYSTAL - EUROPEAN STANDARDThe European Sapphire crystal is evenly incorporated into the case and therefore guarantees an even higher break resistance.

This material guarantees highest comfort as it is hypoaller-

genic and ultra-light.

Lightweight and flat, comfortable and sleek; style and ma-

terial unite.

Heated in special ovens to 1600 degrees centigrade and

handcrafted with diamond polishing.

BERING slim ceramic is extremely tough, uniquely durable

and smooth to touch.

Ultra light Titanium Slim Ceramic

Non-corrosive and durable – a material with lucent charac-

teristics.

Brushed (top) or polished (bottom) steel, the surface shows

a distinctively elegant finish.

Brushed or polished for a watch with standout style.

Stainless Steel

packaging

overview packaging

a. Glass packaging

b. Microfiber pillow

c. Microfiber bag

d. Gift box

e. Gift bag

a

b

e

d

c

Gift box

Item.Nr.: 99200-050

Gift box opened Gift bagSize: w 160 x h 300 x d 120 mm

Item.Nr.: 99200-002

5 710718 000586 5 710718 000593

the packaging contains:

Item.Nr.: 99200-021

5 710718 000265

Glass packaging incl. microfiber pillow inside incl.microfiber bag

Rather than invest in consumer packaging destined for the

trash, BERING created something unique that has a life well

beyond the traditional ‘gift box’.

The 5 elements to BERING packaging, add value to the

purchase and enhance the consumer experience.

designed for more

Glass packaging - designed for more! This packaging can go even further. Give vent to your creativity and come up with a new idea for making use of this container your

watch was in. How about using it for a romantic tea light, as a decorative vase or as a jar for your sweets? It doesn’t matter what you

use it for, in this simple, pretty BERING designer glass, any contents are worth while. Try it out for yourself!


time to care 2012 | on the trail of the polar bears

time to care – a BERING charity campaign which leaves tracks.

LIMITED SPECIAL EDITION „SLIM CERAMIC & DIAMONDS“

time to care 2012on the trail of the polar bears

She cuts a majestic snow-white figure, weighs around 168 kg and

lives with her two babies in Hudson Bay. But sadly, her species is

threatened with extinction.

This alone is reason enough to do all we can to protect this queen

of the Arctic and her species. That‘s why, after the huge success

of the first ”time to care” charity campaign, BERING is supporting

the animal protection charity Polar Bears International‘s tracker

program in 2012 and adopting the female polar bear described

above. Especially for this campaign, BERING has developed three

exclusive SLIM CERAMIC models with black or white ceramic ele-

ments in shining gold or silver tones. Scratch-resistant sapphire

crystal ensures that time leaves no trace, while four diamonds

give the watch unique radiance

Two further facts make this watch truly special:

- the watches are limited to 1,000 pieces and individually

numbered

- 100 per cent of the profit from each special edition

watch sold goes to Polar Bears International

The new polar bear special edition will be available in shops in

Summer 2012 for between AUD $ 285.00 rrp (NZD $ 390.00 rrp)

and AUD $ 310.00 rrp (NZD $ 420.00 rrp) (depending on the models).

To ensure that we don‘t lose track of the polar bear, she has

been wearing a collar since September 2011. This makes it possi-

ble to define her position precisely and to record important data.

This is exactly the idea behind the tracker program: the only way

to implement targeted measures for these animals‘ protection is

to know the habits and way of life of this threatened species.

At www.beringtime.com, anyone can follow the journey of the

”BERING polar bear” and see exactly where she is and how many

kilometers she has covered so far.

© Daniel J. Cox

communication | classic adverts


B E R I N G S L I M C E R A M I C Slim HighTech-Ceramic and Scratch Resistant Sapphire Crystal,

Swarovsk i, Steel Case, 3-Year Internationale Warranty

$ 199,-


B E R I N G S L I M T I T A N I U M Slim Titanium Case and Scratch Resistant Sapphire Crystal, Multifunktion,

Steel Mesh Band, 3-Year Internationale Warranty

$ 189,-


B E R I N G S L I M S T E E L Slim Steel Case and Scratch Resistant Sapphire Crystal, Swarovsk i, Mesh Band, 3-Year Internationale Warranty

$ 149,-


B E R I N G S L I M C E R A M I C Slim HighTech-Ceramic and Scratch Resistant Sapphire Crystal,

Multifunction, Steel Casel, 3-Year Internationale Warranty

$ 269,-

When arctic beauty inspires every secondTimelessly beautiful and long-lasting, like the eternal ice, BERING blends minimalistic Danish design and optimal material strength in

a unique way. Inspired by the beauty of the arctic, the style of the BERING collection is characterised by clear, streamlined forms and

pure elegance.

powerful advertising material

Local advertising support. Finished Art supplied at no cost

. 50% cost subsidy for local advertising

17 Market Street Ashby de la ZouchLeicestershire LE65 1AF

01530 588166www.graceandcojewellery.co.uk


B E R I N G S L I M C E R A M I C Slim HighTech-Ceramic and Scratch Resistant

Sapphire Crystal, Swarovsk i, Steel Case, International L imited Lifetime Warranty

€ 179,-




B E R I N G S L I M C E R A M I C Slim HighTech-Ceramic and

Scratch Resistant Sapphire Crystal, Swarovsk i, Steel Case, International L imited Lifetime Warranty

€ 179,-




B E R I N G S L I M C E R A M I C Slim HighTech-Ceramic and

Scratch Resistant Sapphire Crystal, Swarovsk i, Steel Case, International L imited Lifetime Warranty

€ 179,- € 179,-


B E R I N G S L I M C E R A M I C Slim HighTech-Ceramic and Scratch Resistant Sapphire Crystal, Swarovsk i, Steel Case, International L imited Lifetime Warranty

€ 179,-

17 Market Street Ashby de la ZouchLeicestershire LE65 1AF01530 588166www.graceandcojewellery.co.uk

17 Market Street Ashby de la ZouchLeicestershire LE65 1AF01530 588166www.graceandcojewellery.co.uk

i n s p i r e d b y a r c t i c b e a u t yi n s p i r e d b y a r c t i c b e a u t y

B E R I N G S L I M C E R A M I C Slim HighTech-Ceramic and Scratch Resistant Sapphire Crystal, Swarovsk i, Steel Case, International L imited Lifetime Warranty

€ 179,-

Advertisement full page Monument shot(customer logo example)

Advertisement half page width Monumet shot(customer logo example)

Advertisement half page width Side shot(customer logo example)

Advertisement half page landscape Monument shot(customer logo example)

Advertisement half page landscape Side shot(customer logo example)

2400 shops in 24 months

Alexander Jewellers, Oldham (United Kingdom)

Inno (Belgium)

Krusmølle, Aabenraa (Denmark)

Customer (Germany)

Chain Store, Quebec (Canada)

Christians, Westerland (Germany)

customer comments

„ BERING has been an excellent brand for us, as part of our introduction of watches to our range.

Beautiful design, an elegant look, a high tech product and good prices, make them highly appealing,

and very easy to sell. “

Jo Stroud, Owner of Fabulous, Leamington Spa, Bath and Solihull

„ Michael‘s has not carried watches since 1988. We have always had an eye out for the right line,

but to no avail. The spring show in Atlanta we were introduced to the BERING line. With it‘s elegant

style, suburb pricing and marketing package we knew we had found the right fit for us. We sold

our first watch the same day we put out the display, and in the following 14 days we sold 10. Not

bad after 24 years of not carrying watches. BERING will be our only line of watches and we are very

excited about the future growth with this company. “Michael‘s Jewelry, N. Wilkesboro, NC (USA)

„ We were immediately drawn to the BERING display at the Atlanta Jewelry Show last February, be-

cause of their sleek designs and the clean, crisp look of the displays and packaging. Without hesita-

tion we brought the line into our store and within days of launching it, the watches began to sell very

briskly! This will be a great watch line for us because of the affordable pricing and fabulous designs.

The customer response has been tremendous and we find that the watches almost sell themselves.

The designs are timeless and chic yet with a styling that sets them apart from all the other brands

that are out there and you simply cannot beat the great price points! “

Susan MacDonald, Proprietor, Coastal Jewelers, Kennebunkport, Maine (USA)

„ Absolutely ecstatic. BERING’s displays are the best I have seen in my life. Phenomenal presen-

tation. Great way to market the watches. Sales are very strong. This is exactly what consumers are

looking for. “

Al York, York Jewellers, Weyburn, Saskatchewan (Canada)

„ We are absolutely thrilled with BERING watches and have just passed the 50 watches sold mark

in short few months since we took on the brand. This is all the more remarkable because as a speci-

alist jeweller we had not stocked watches for 25 years until recently. We did not think we could find

such a hot brand from a standing start in stocking watches. But now we have very high expectations

for the potential of BERING watches - fab brand, cutting edge sexy design,superb backup support,

marketing and branding. In short, our next big thing has arrived. “Tadgh Kearney, Tadgh Kearney Jewellers, Limerick (Ireland)

„ BERING watches arrived late September 2011 with furniture and point of sale, and from day one

they were a phenomenal success. Customers can‘t believe the price, look and quality of the watches;

they were by far our best selling watches for the run up to Christmas. The last time we saw anything

of this success was with Toy Watches when they were the rage. All age groups seem to like the style

of the watches. “

Darren Nutter, Owner of Alexander Fine Quality Jewellers, Oldham

shop windows

Windows KARSTADT hamburg (Germany)Shop window decoration

shop windows & outdoor

Shop window decoration

Outdoorbanner Max

Lightbox Shop window decoration

Outdoorbanner Max

Shop window decoration

airlines adverts

BERING H IG HTECH-CERA M IC

die pure Eleganz dänischen Designs kombiniert mit der unvergänglichen Schönheit von HighTech-Keramik

B E R I N G H I G H T E C H - C E R A M I C wenn die Zeit an einer Uhr spurlos vorüber geht


AIR BERLIN Cover Boardshop 2011 AIR BERLIN Cover Boardshop 2012

Ads LUFTHANSA Inflight Shopping and Boardmagazin


B E R I N G S L I M T I T A N I U M

ultraleichter Tragekomfort in ultraflachem DesignBERING H IG HTECH-CERA M IC

die pure Eleganz dänischen Designs kombiniert mit der unvergänglichen Schönheit von HighTech-Keramik

www.beringtime.com

BERING HIGHTECH-CERAM IC

Kratzfestes Saphirglas3 Jahre Garantie

Scratch resistant Sapphire Glass3-Year Warranty

Lufthansa Anzeige 100x135 012012.02.final:Layout 1 20.01.2012 14:08 Uhr Seite 2

BERING SL IM T ITANIUM

Kratzfestes Saphirglas3 Jahre Garantie

Scratch resistant Sapphire Glass3-Year Warranty

www.beringtime.com

Lufthansa Anzeige 100x135 012012.02.final:Layout 1 20.01.2012 14:08 Uhr Seite 1

adverts

When the pure, cool beauty of the Arctic is blended with the simple elegance ofDanish design, a new era dawns: IT`S BERING-TIME.

CHRONOGRAPH. Steel Case. Scratch resistant Sapphire Glass

CLASSIC COLLECTION. Ultra light Titanium Case. Scratch resistant Sapphire Glass

SLIM CERAMIC. Scratch resistant HighTech-Ceramic

Bezel and Links. Scratch resistant Sapphire Glass

WENN AUS EINEM ABENTEUER EINE VISION WIRDAls sich der dänische Abenteurer und Geschäftsmann ReneKaerskov 2008 direkt über dem Nordpol bereit machte, um mitseinem Fallschirm aus einem Helikopter in die klirrende Kälteder Arktis hinaus zu springen, ahnte er noch nicht, dass diesder Sprung in eine neue Zeitrechnung sein sollte. Denn hier, sicher am Boden des nördlichsten Punktes der Erde angekommen, wurde sein Herz von der schlichten, kühlenSchönheit und den unendlichen weißen Weiten des ewigenEises erobert. Überwältigt von diesen faszinierenden Eindrücken,zog er, wieder zu Hause in Dänemark, auch seine Geschäfts-partner in den Bann. In leidenschaftlichen Gesprächen nahmmehr und mehr die Vision von einer neuen Uhrenmarke Gestaltan. Einer Uhrenmarke, die so pur, klar und atemberaubendschön wie die Arktis selbst sein sollte. Die Idee für BERING Watch Design war geboren.

WENN EIN NAME ZEITGESCHICHTE SCHREIBTGenau 280 Jahre zuvor stürzte sich der dänische Seefahrer VitusBering in ein nicht weniger wagemutiges Abenteuer: 1728 segelteer mit seinem Schiff in ein noch fast unberührtes Gebiet Rich-tung Nord polarmeer. Auf seiner Reise durchquerte er eine Meer-enge, die später nach ihm benannt wurde: die Beringstraße.Vitus Bering entdeckte als erster Europäer Alaska, und genaudort trägt auch eine der vier Zeitzonen seinen berühmtenNamen: Bering-Time!

WENN DIE ARKTISCHE SCHÖNHEIT JEDE SEKUNDE INSPIRIEREND WIRKTZeitlos schön und langlebig wie das ewige Eis - BERING verbindetminimalistisch-dänisches Design und maximale Materialstärkeauf einzigartige Weise. Inspiriert von der arktischen Schönheitprägen geradlinige, klare Formen und puristische Eleganz denStil der BERING Kollektion. Hochwertige Materialien wie HighTech-Keramik und Saphirglas sorgen mit ihrer extremen Kratzfestig-keit und Härte dafür, dass die Zeit keine Spuren hinterlässt.

Eine Marke, die mit Liebe zum Detail die Zeit neu definiert.It’s Bering-Time.

WHEN A VISION IS BORN FROM AN ADVENTUREWhen, Danish adventurer and businessman Rene Kaerskovjumped out of a helicopter into the ice cold of the Arctic, directlyover the North Pole in 2008, he had no idea that he was pa-rachuting into a new era. Because at that moment in time, landing safely at the mostnortherly point of the globe, his heart was conquered by thecool, simple beauty and infinite white expanse of the eternalice. Overwhelmed by these fascinating impressions, he alsocaptivated his business partners back home in Denmark withhis descriptions of the exquisite splendour of the Arctic land-scape. During passionate discussions, the vision of a new watchbrand slowly took shape. A watch brand which would be aspure, clear and breathtakingly beautiful as the Arctic itself.The idea for BERING Watch Design was born.

WHEN ONE NAME IS RESPONSIBLE FOR WRITING HISTORYExactly 280 years ago, the Danish sailor Vitus Bering braced himself for a daring adventure: in 1728 he set sail for an almostunknown area of the Arctic Ocean. On his journey he crossedthe straits which would later be named the Bering Strait in hishonour. Vitus Bering was the first European to discover Alaskaand it is here that one of the four time zones bears his famousname: Bering-Time!

WHEN ARCTIC BEAUTY INSPIRES EVERY SECONDTimelessly beautiful and long-lasting, like the eternal ice, BERINGblends minimalistic Danish design and optimal material strengthin a unique way. Inspired by the beauty of the arctic, the styleof the BERING collection is characterised by clear, streamlinedforms and pure elegance. High quality materials such asHighTech- ceramic and sapphire glass, with their extremescratch resistance and strength, ensure that time leaves notrace.

A brand that redefines time with its love for detail.It’s Bering-Time.

www.beringtime.com

LH Doppelseite 406x266_14122010_KORREKTUR 1.2:Layout 1 06.01.2011 11:35 Uhr Seite 1

Doublepage LUFTHANSA Inflight International)

INSTORE Magazine Doublepage (USA)

Top class brand launch What some watch manufacturers fail to achieve despite long years of intensive efforts, the Danish brand BERING has accom-plished straight off, successfully positioning itself on the Euro-pean market in next to no time. Only 21 months have passed since the market launch, and BERING is already celebrating its 1,900th point of sale. These include 1,500 premium retailers in Germany, Denmark, Austria, Belgium, the Netherlands and Sweden as well as 100 leading department stores, including fifty with their own shop-in-shops.

Since its January 2012 launch in Canada, BERING has opened 195 retailer locations, experiencing remarkable success in the sell-through of the BERING Watch Collection. The following month at the SJTA Atlanta Jewelry show in February, more than 20 retailers fell in love with BERING and since taking first delivery, have alrea-dy placed their second orders.

Unique overall concept convinces end users across the boardBERING’s successful overall concept has been crucial for its sen-sational breakthrough - from the classic Danish design to the distinctive retail packaging and fantastic value for money. It is, above all the simple and elegant design of the watches and the excellent quality that inspire both consumers and retail partners alike, ensuring the strong demand. Inspired by Arctic beauty, straight, clean lines and simple elegance characterise the style of the BERING collection.

Scratch resistant sapphire crystal – beauty that endures The BERING CLASSIC collection stands out with its classic, elegant design in finely brushed and polished stainless steel or the ultra-light material titanium. The lightness is also reflected in the slim

design of the BERING CLASSIC COLLECTION. The look and the material form a harmonious whole. The elegant timepieces with scratchproof sapphire crystal are already available from as little as 99.90 dollar.

BERING HighTech-Ceramic - everlasting eleganceWith its BERING CERAMIC collection, BERING has created scratch-proof high-tech watches in exceptionally slim design. It is the ex-tremely exacting and time-consuming processing that makes the high-tech ceramics so valuable: first extremely fine ceramic pow-der is pressed into a mould. Then, in a furnace at 1,600 degrees Celsius, the material is given its extreme density and hardness. After cooling, the hard material is cut, ground and polished. The high-quality watches with ceramic bezel and scratch-resistant sapphire crystal are available from as little as 139 dollar, and with full ceramic body, from 199 dollar.

A B RAND CONQUERS THE M ARKET

BERING CERAMICCeramic Links, Sapphire Crystal, Swarovski, 3 ATM, $249.-

BERING CERAMICCeramic Bezel and Ceramic Links, Sapphire Crystal, Swarovski, 5 ATM, $199.-

BERING CLASSIC Steel Case, Sapphire Crystal, Swarovski, 5ATM, $149.-

DESIGNED FOR MORE

Unique packaging: all BERING watches are supplied in a beautiful, re-usable design glass.


BERING donates $75,000 to Polar Bears InternationalThe polar bear is the undisputed king of the Arctic – white, strong and wonderfully majestic to look at. And it is a member of a threatened species because the Arctic pack ice is melting due to climate changes, which are restricting the polar bear’s habitat enormously. BERING‘s – time to care charity project was introduced in 2011 through 2 limited edition SLIM CERAMIC models, of which 2000 pieces per model were produced. BERING donated 100% of the proceeds from the sale of these watches to Polar Bears Internati-onal, an organization which actively works for the protection of the polar bears. On Saturday February 11, 2012 BERING‘s management team had the great pleasure and took tremendous pride in handing over a cheque in the amount of $75,000 to the president of Polar Bears International. The ceremony took place in Bering’s booth at the Inhorgenta Munich, Europe’s second largest watch and jewellery fair.

BERING Time Inc. . 10401 Venice Blvd. #325 . Los Angeles, CA 90034 . USA . T +1 310-417-5025 . F +1 310-829-0147 . [email protected]

Visit us at JCK Las Vegas . June 1-4,2012 . Pavilion of Watches . Booth: B2501 & B3003

Example BERING shop module

BERING CHRONOGRAPHSapphire Crystal, Multifunction, 5 ATM

$199.-

Bestseller theme: slim, HighTech-Ceramic watches as the centerpiece of the collectionFrom the very beginning, the ceramic specialist BERING was the first brand ever to focus on the production of super-slim high-tech ceramic watches with an independent collection of around fifty models which have achieved extraordinary success.

BERING will focus on expanding the bestseller themes of the star-ter collection and offer innovative further developments. One of the many promising projects is the BERING charity campaign.

shop furniture

shop in shop module

shop in shop modul master tower shop in shop modul tower 50 shop in shop modul desk 50

Master TowerItem 9185-048-40

Door front (customer side)

Width: 48 cmHeight: 185 cmDepth: 40 cm

Item.Nr.: 9185-048-40

5 710718 000272

185

48 40

TowerItem 0160-050-50

Door behind (operator side)


Item.Nr.: 0160-050-50

5 710718 000418

160

5050

DeskItem 9105-120-50


Item.Nr.: 9105-120-50

5 710718 000388

105

120 50

Clean lines, integrated lighting and modular design, the 3- shelf and 4-shelf tower plus 2-shelf BERING show-case are easy to install and provide an instant brand environment that acts as a drawcard to customers and brings the BERING brand to life in your store.

watch displays

display small

Display small completeSize: w 250 x h 245 x d 235 mm

Item.Nr.: 99100-003

5 710718 000449

-Delivery incl. 20 Watchclasp 15 Clasp 5 XL-Clasp 20 Adapter

-1 x Backdropmotive

display big (with lightbackdrop)

Display big complete (incl. Light)Size: w 350 x h 475 x d 430 mm

Item.Nr.: 99100-004

-Delivery incl. 35 Watchclasp 30 Clasp 5 XL-Clasp 35 Adapter

-1 x Backdrop motive

5 710718 000456

Backdrop motive bigSize: w 278 x h 220 mm

Item.Nr.: 99100-100

5 710718 000081

display big backdrop motive

Backdrop Aufkleber 250x245.112011.indd 1 15.11.11 11:11

display small label

Label small backside Size: w 250 x h 245 mm

Item.Nr.: 99100-204

5 7 1 0 7 1 8 0 0 0 1 4 2

Backdrop motive smallSize: w 249 x h 98 mm

Item.Nr.: 99100-200

5 710718 000166

display small backdrop motive

watch displays & accessories

1’ display

1` Display 9er SetDisplays for respectively one watch in 6 different heights

Measurements in mm (Width, Height, Depth):2 x Display 1. 45 x 20 x 45 mm 2 x Display 2. 45 x 30 x 45 mm 2 x Display 3. 45 x 40 x 45 mm 1 x Display 4. 45 x 50 x 45 mm 1 x Display 5. 45 x 60 x 45 mm 1 x Display 6. 45 x 80 x 45 mm Item.Nr.: 99100-026

5 710718 000074

watch lugs

accessories

Clasp Set(display clasp + adapter)

Item.Nr.: 99100-040

5 710718 000579

Clasp Set XL(display clasp + adapter)

Item.Nr.: 99100-043

5 7 1 0 7 1 8 0 0 1 7 8 1

label & banderols

Scratch resistant

SAPPHIRE CRYSTAL

Limited Lifetime

WARRANTY

“banderole“ label

“Banderole“ Label CeramicSize: w 317 x h 45 mm

Item.Nr.: 99300-200-AUS

“Banderole“ Label Ceramic

Scratch resistant

SAPPHIRE CRYSTAL

Scratch resistant

SLIM CERAMIC

Limited Lifetime

WARRANTY

“Banderole“ Label ClassicSize: w 317 x h 45 mm

Item.Nr.: 99300-201-AUS

5 7 1 0 7 1 8 0 0 0 7 9 1

5 7 1 0 7 1 8 0 0 0 8 0 7

displays

acrylic display big

Acrylic display bigSize: w 150 x h 194 x d 105 mm

Item.Nr.: 99100-011

5 710718 000517

Backdrop big (frontside)Size: w 150 x h 190 mm

Item.Nr.: 99100-400-AUS

When the pure, cool beauty of the Arc t ic

i s b lended with the s imple e legance of Danish des ign,

a new era dawns: i t ’s Ber ing-T ime.


5 710718 000883

SCRATCH RESISTANT SLIM CERAMIC

BERING CERAMIC

Flat HighTech-Ceramic Bezel

Flat HighTech-Ceramic Case

. Extremely scratch resistant, enormously hard, uniquely durable

. Heated in the oven at 1600 degrees centigrade

. Brought to perfection with diamonds

SCRATCH RESISTANT SAPPHIRE CRYSTAL LIMITED LIFETIME WARRANTY

CeR

(backside)

acrylic display small

Acrylic display smallSize: w 70 x h 84 x d 35 mm

Item.Nr.: 99100-010

5 710718 000500

Backdrop small (frontside) Size: w 70 x h 80 mm

Item.Nr.: 99100-300-AUS

Scratch resistant

SLIM CERAMIC

Scratch resistant

SAPPHIRE CRYSTAL

Limited Lifetime

WARRANTY

Scratch resistant

SAPPHIRE CRYSTAL

Limited Lifetime

WARRANTY

5 7 1 0 7 1 8 0 0 0 8 7 6

(backside)

product text cards

5 7 1 0 7 1 8 0 0 1 4 6 0

Product text (frontside)Size: w 60 x h 45 mm

Item.Nr.: 99300-202-AUS

(backside)

Scratch resistant

SLIM CERAMIC

Scratch resistant

SAPPHIRE CRYSTAL

Limited Lifetime

WARRANTY

Scratch resistant

SAPPHIRE CRYSTAL

Limited Lifetime

WARRANTY

certificate of warranty & catalogue

certificate of warranty

catalogue

certificate of warrantySize: w 250 x h 55 mm

Item.Nr.: 99300-001-AUS

catalogueSize: w 297 x h 160 mm

Item.Nr.: 99300-022-AUS

certificate of warranty

i n s p i r e d b y a r c t i c b e a u t y Warranty & instruction manual

catalogue


5 7 1 0 7 1 8 0 0 1 2 5 5

5 710718 000203

poster & decoration

poster

Poster Motiv V01Size: w 594 x h 841 mm (DIN A1)

Item.Nr.: 99100-070


Item.Nr.: 99100-072


Item.Nr.: 99100-071

5 710718 000067

5 710718 000470

5 710718 000661


SCR ATCH-RES ISTANT SAPPHIRE CRYSTALHIGHTECH-CER A M IC . 3-Y E A R INTERN AT ION A L WA RR A NT Y

B E R I N G S L I M C E R A M I C the perfect symbiosis of minimal flat design and maximum material strength

BERING Poster A1.02.042012_04.indd 1 21.06.12 11:36









charity 2012

display small backdrop motive charity 2012

Limited special edition


From each watch sold BERING will donate 100% of the net profi ts to

Polar Bears International, an organization that actively works for the

protection of polar bears.

time to care – a BERING charity campaign which leaves tracks.© Daniel J. Cox

Backdropmotiv smallSize: w 249 x h 98 mm

Item.Nr.: 99100-203-US

5 7 1 0 7 1 8 0 0 0 3 0 2

(backside)(backside)

$ 229.00 $ 249.00 $ 229.00

Slim Ceramic Diamonds Sapphire Crystal

time to care

limited edition

WAT

AT

AER

RESIST

SAPPH

mited dlim edited edi dlimited editionllimited editionlim

time to carotime to carotime to carotime to caroooo ctime to carctime to carccaccccao rerereeeeaaaatime to caratime to caraaaaaaaatime to caratime to caraareeeeaaaareaaaareaaaaaaaaaaarereeeereeee

limited edition0001/1000

STANT5 ATM

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SLIM CERAMIC & DIAMONDStime to care 2012 - Limited special edition

limited edition of 1.000 units, each of which is consecutively numbered

BERING Charity_BackdropAufsteller 148x190_USA_180112.04.indd 2 27.06.12 15:29

Backdrop (frontside)Size: w 150 x h 190 mm

Item.Nr.: 99100-402-US

Backdrop (frontside)

© Daniel J. Cox

time to care 2012 - on the trail of the polar bears

She cuts a majestic snow-white fi gure, weighs around 370 lbs. and lives with her two

babies in Hudson Bay. But sadly, her species is threatened with extinction. This alone

is reason enough to do all we can to protect this queen of the Arctic and her species.

That‘s why, after the huge success of the fi rst "time to care" charity campaign, BERING

is supporting the animal protection charity Polar Bears International‘s tracker program in

2012 and adopting the female polar bear described above.

At www.beringtime.com, anyone can follow the journey of the "BERING polar bear" and

see exactly where she is and how many kilometers she has covered so far.

From each watch sold BERING will donate 100% of the net profi ts to Polar Bears Interna-

tional, an organization that actively works for the protection of polar bears.

time to care – a BERING charity campaign which leaves tracks.

BERING Charity_BackdropAufsteller 148x190_USA_180112.04.indd 1 27.06.12 15:29

5 7 1 0 7 1 8 0 0 0 2 8 9

acryl display big backdrop motive charity 2012


She cuts a majestic snow-white fi gure, weighs around 370 lbs. and lives with her two babies in Hudson Bay. But sadly, her species is threatened with extinction. This alone is reason enough to do all we can to protect this queen of the Arctic and her species. That‘s why, after the huge success of the fi rst "time to care" charity cam-paign, BERING is supporting the animal protection charity Polar Bears International‘s tracker program in 2012 and adopting the female po-lar bear described above.

At www.beringtime.com, anyone can follow the journey of the "BERING polar bear" and see exactly where she is and how many kilometers she has covered so far. © Daniel J. Cox© Daniel J. Cox© Daniel J. Cox

BERING Charity_Glasbanderole 255x58_USA_180112.03.indd 1 27.06.12 16:52

5 7 1 0 7 1 8 0 0 0 1 5 9

“banderole“ label charity 2012

"BERING polar bear" and see exactly where she is and how many kilometers she has covered so far.

thank you for caringBERING and Polar Bears International congratulate you on the

purchase of our limited edition watch "time to care". With this watch

you do not only wear everlasting beauty, you also help to protect the

life of polar bears in the Arctic, as BERING donates 100% of the net

profi ts to Polar Bears International.

For further information visit www.beringtime.com and www.polarbearsinternational.org

time to care collection 2012

. Slim Ceramic

. Diamonds

. Sapphire Crystal

BERING Charity_Glasbanderole 255x58_USA_180112.03.indd 2 27.06.12 16:52

(backside)

“Banderole“ Label (frontside)Size: w 255 x h 58 mm

Item.Nr.: 99300-014-US

fairs

“Bella” fair Copenhagen (Denmark) “JCK” fair Las Vegas 2012 (USA)

“Inhorgenta” fair Munich (Germany)

BERING Charity 2012“Inhorgenta” fair Munich 2011 (Germany)

OPENING ORDER PACKAGES AND BENEFITS:

PCSCOST ex GST

Payment terms (approved accounts)

Displays(complimentary)

Stock Swap option

STANDARD 38 $ 3983* 30 days EOM Window NO

PREMIUM 60 $ 5823* Split 30/60 days EOM Master Tower 10% of value of original order

AMBASSADOR 92+ $ 10,000* Split 30/90 days EOMAny combination of tow-er, counter and window

20% of value of original order

* Note for payment prior to despatch we offer a further 10% discount (opening orders only)

Based on international statistics as well as price-points and quality, Bering watches will sell fast.

National average rate of sale for independent retailers is expected to be 10 watches per month.

Stock swaps will be activated with 3 months from the initial delivery of stock .

All packaging is complimentary, however freight charges may apply to larger furniture items.

All staff purchases are offered at wholesale less 30%, subject to store owners approval.

financials

ThE PRIMARY BERING CUSTOMER Women and Men aged 35 to 60 and best described as –

. Style conscious but not brand obsessed

. A visible achiever

. Socially aware

. Well educated

. Not a bargain hunter but looks for value

. A middle to high-income earner

. Appreciative of art

. Well dressed and interested in fashion

. An urban dweller who likes to travel

BERING DISTRIBUTION POLICY

A Limited Distribution Policy

Strict criteria protect the brand image and optimise sales for each retail stockist within a specific

geographical area.

Type of Business

• A Watch/Jewellery Store Business

• Customer profile matches brand target market

Store Location

• Sufficiently high customer traffic flow

• Distance to other stockists relative to population size

Premium Store Environment

• Store design and décor is attractive, and aligned to aspirational brands

• Genuine desire to have the brand with clear rationale for it’s introduction

• Commitment to staff training

• Other Brands on range

BERING Brand Position

• Satisfies minimum space allocation & exposure to customer traffic

• Adjacent to similarly positioned brands

BERING Furniture & Display

• Priority given to shop in shop & mini- installations

Business Practices & Financial Viability

• Store turnover justification and opportunity for growth

• Reputation and standing

• Financially viable

• Agreement to minimum stock holding & frequency of replenishment orders

target customer and retailer

tools for success

Brand Activation

We equip your sales team with the tools for success:

• A retail store guide is delivered with all opening orders

• Seasonal campaign material updates your store display

• Where possible, we activate the brand and train your staff in person.


BRAND ACTIVATIONretail store guide

warranty

international warranty

BERING INTERNATIONAL WARRANTY

Bering watches are made from the highest quality materials and supported by unprecedented after-sales service

International Limited Lifetime WarrantyAn international warranty is the proof of purchase provided with every BERING watch sold by an authorised retailer. It covers against

defects caused by faulty material or workmanship for the lifetime of the watch provided there is no evidence of damage or misuse.

*Excludes the battery, band, glass and other appearance parts subject to normal wear and tear.

6 Month Goodwill GuaranteeAdditional to the brand warranty, BYMR authorises the store manager to approve a warranty repair for no charge within 6 months of

purchase provided there is no evidence of misuse.

12 Month Battery GuaranteeAdditional to the brand warranty, BYMR provides a 12-month battery guarantee.

hOTLINE 1300 458 880BYMR administer all repairs in-house, a hotline connects with a decision maker.


CONTACT BYMR . Po Box 81 . Artarmon NSW 2064 . AUSTRALIA

Tel: 02 9436 2929 . Fax: 02 9436 2848 . E-mail: [email protected]

www.beringtime.com

bering prospectus_210x297_082012_04_lowres

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