bernard van isacker - phoenixkm - vipi's specific experience in using social media
DESCRIPTION
Second session of the Web2LLP pilot for the online training course on web strategies and maximising the social media presence of Lifelong Learning Projects. Topic: Selecting and choosing social media tools Author: Bernard Van Isacker Website: web2llp.eu /training/pilot-online-session-2-toolsTRANSCRIPT
ViPi’s specific experience in using social media – case study
7 May 2013
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – [email protected]
ViPi KA3-ICT network project Background on PhoenixKM What do we want to achieve? How do we do it? How do we use it for project outcomes
dissemination? Caveats/ do’s and don’ts What about accessibility?
Outline
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – [email protected]
Main specialisation in SEM=SEO+SEA+SMO
o SEO (search engine optimization) o SE(M)A (search engine marketing/advertising) o SMO (social media optimization) o Main clients: insurance and music industry
Social focus: o ICT enabling people with disabilities during education, job seeking and
employment o Special interest in basic ICT and ICT-based assisted technology (AT) skills
training o We coordinate 3 projects:
2 KA3-ICT projects (ViPi – basic ICT skills trainings, SGSCC – post ViPi focused on social competence training using ViPi tools)
1 Leonardo Da Vinci Development of Innovation Project (ATLEC – ICT based assisted technology knowledge)
About us
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – [email protected]
What do we want to disseminate as a project?
Updates on our project work: news current affairs of projects Surveys or analyses we prepared. Final deliverables that are ready to go out: downloads, software Organisation of an event, either local or European Presentations made at events Pictures of events Videos of the project and or of events Reaching out to press/media Other ideas?
What?
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – [email protected]
How do we do this?
Reaching out to various stakeholders and
gatekeepers Using various complementary (accessible)
channels And making use of what FREE tools can offer
us
How?
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – [email protected]
Twitter and aggregators like TweetDeck o Have something meaningful to say
and use hashtags (#) o Re-tweet only project relevant material o Material: 140 character message, image,
sound, video, PDF, image + sound, links o Delivery methods: tweetwall, embedded in
website, rss (FB, Tumblr, ...), data to e-mail
Social media - Twitter
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – [email protected]
Facebook page (not profile) o Avoid a ratatouille of postings o Make the page attractive o Material: 'unlimited' character message, image
(galleries), tagging, sound, video, PDF, image + sound, links
o Delivery methods: rss (Twitter), video embedding
Social media - Facebook
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – [email protected]
YouTube channel and videos o Select relevant videos o Videos can be made easily with
smartphones using various apps if needed o Material: video, sound, screencapturing,
captured presentations o Delivery method: embedding, link, rss (FB,
Twitter, ...), channels
Social media - YouTube
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – [email protected]
SlideShare o Upload your presentations,
newsletters, etc. They transfer to textual versions and are annotated with tags -> Google friendly
o Material: PPT, PDF, documents, video o Delivery method: embedding, rss (FB,
Twitter, ...)
Social media - Slideshare
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – [email protected]
Social media connections
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – [email protected]
Twitter : twitter.com/ViPi_project
ViPi Twitter
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – [email protected]
Facebook : www.facebook.com/vipiproject
ViPi Facebook
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – [email protected]
YouTube : youtube.com/user/AccessForAlleu
ViPi YouTube
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – [email protected]
SlideShare : slideshare.net/phoenixkm
ViPi SlideShare
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – [email protected]
Don’ts Chase quantity in followers, tweets, likes, etc. Have a say about everything. Share personal data and opinions (religious, political)
Do’s
Ensure you reach those you need to reach (quality) Think before tweeting Don’t pretend to be a “guru”, “expert”, etc. in your
profile.
Do’s & Don’ts
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – [email protected]
Accessibility social media - common accessibility issues Lack of section headings: screenreader users use the “H”
shortcut to enlist all headings that appear in a website, document or presentation: eg. <h1> instead of <b> and large font size, heading functionalities in MS Word, LibreOffice, ...
Poor colour contrast An inability to navigate using keyboard only: rich internet
applications in Facebook Missing text equivalents for images Inability to resize text Videos lacking captioning (subtitles):very time consuming
(various languages), even we don't always respect it, but it should be a standard procedure
Accessibility issues
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – [email protected]
Twitter vs. Easy Chirp: accessible via screenreader o http://www.easychirp.com
Facebook vs. m.Facebook: accessible via screenreader o http://m.facebook.com
YouTube vs. Easy YouTube / Accessible YouTube / Amara (subtitles): video functionalities accesible via keyboard
o http://www.cs.unc.edu/~gb/AccessibleYouTube and subtitles using Amara - http://www.universalsubtitles.org/en/
SlideShare vs. EasySlideShare:accessible via keyboard o http://icant.co.uk/easy-
slideshare/?slides=http://urlslideshare
Accessible alternatives
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – [email protected]
Accessible project outcomes Accessible Word doc Accessible PDFs Daisy book versions
Project documents
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – [email protected]
Contact details
Mr. Bernard Van Isacker Business consultant Mobile: (B) +32 496 334056 Mobile: (GR) +30 6942 868812 Phone: +32 51 568570 E-Mail: [email protected]
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