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Powering Smarter Marketing
www.emailvision.com
Personalized & Real Time Customer Engagement for Magento Merchants
27th of February 2013
Neil Hamilton – PredictiveIntent Co-Founder [email protected]
Peter Webster – Partner Manager [email protected]
Emailvision Solution
www.emailvision.com
Magento Integrations
www.emailvision.com
What You’ll Learn Today
● What is personalization?
● How it can help you make more money?
● What is customer engagement and how does it fit with personalization?
● Combining Customer Intelligence with personalization
● How to implement your personalization strategy using Magento?
www.emailvision.com
Emailvision
www.emailvision.com
What is Personalization?
www.emailvision.com
“We have 6.2 million customers, we
should have 6.2 million stores.”
Jeff Bezos, CEO, Amazon Inc. –1999.
www.emailvision.com
It’s about serving each person on a one to one basis using algorithms
and real time decision making
www.emailvision.com
Observation
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Profiling
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Relevant Alternatives
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RelevantUp-Sells
RelevantCross-Sells
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Higher AOV
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You can make more money by personalizing every visitor’s
journey
~15% Revenue
Uplift
30%+ Conversions
Formula = Behavior + Attributes
www.emailvision.com
Make Your SEO & PPC Go Further…
www.emailvision.com
Observation
Build & Leverage Dynamic Profiles
Profiling
Adapt Experience to Each Visitor
Adapt Merchandising on the Fly
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Relevant Suggestions
Enhance Category Conversions
Observation + Attribute Rules
Every Retailer has Different Needs
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Home Page
Impulse Purchases
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Continually Enhance Profiles
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Color - Green
Size = 10Gender
Buy = SKU 112/2211
Emailvision
www.emailvision.com
Personalized Customer Engagement
www.emailvision.com
“Pop in when you can, we’ve
got just the thing for you! Pete.”
www.emailvision.com
Personalized Product Recommendations in Emails
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● Transactional email● Cart abandonment● Site abandonment● Trigger lifecycle emails● Campaign email
Provide Alternatives…
www.emailvision.com
Provide Timely One to One Engagement…
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Emailvision
www.emailvision.com
Leverage Your Magento Data
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State = New York
Gender = Male
Size = Medium
Brand Preference = Gant
Accessible Customer Intelligence
www.emailvision.com
Identify & Target Customers Quickly
www.emailvision.com
Build Relevant Loyalty Programs
www.emailvision.com
● What defines a loyal customer?
● Easily identify them and remain engaged
Who Doesn’t Respond?
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● Identify those customers who simply don’t open or respond to opt in email
● Leverage their address, target them with physical printed promotions
Emailvision
www.emailvision.com
Implementing Your Personalized Customer Engagement Strategy
Using Magento
Start with Magento Connect
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Take Control with Your Native Templates
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Follow Best Practice
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● Try to show above the fold
● Ideally show 6 or less products
● Split test against existing block
● Use emotive wording● Provide “add to basket” capability● Show star ratings if possible
Set a Realistic Business Goal
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● Increase overall conversions?
● What is the dream %
● Increase revenue?
● What is the dream $ value
● Increase AOV
● What is the dream cart $ value
Use a Framework to Build Your Strategy
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To Summarize
● Personalization increases business efficiency
● Personalization increases revenue
● Personalization improves customer engagement
● Personalization is made easy thanks to Magento
www.emailvision.com
Upcoming Events
Imagine 2013Magento ConferenceLas Vegas, NVApril 8 - 10
eCommerce ForumMagento Seminar SeriesNew York, NYMarch 6
Contact Us for a FREE
Personalization Demo!Download our Personalization Datasheet for more
information
27th of February 2013
Neil Hamilton – PredictiveIntent Co-Founder [email protected]
Peter Webster – Partner Manager [email protected]