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Newsletter PublishingTips and Strategies

December 5, 2012

Claire Condra, Education Content Manager

Alyssa Gothelf, Online Marketing Manager

Welcome!

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Introducing Magento Go

Launched February 2011

Ready-to-use professionally designed themes

Inline and importable translations

Drag-and-drop layout editing

Out-of-the-box payment gateway integrations

Expand your store with Trusted Extensions

Professional web design services from partners

• Legal Requirements

• Building and Managing Your List of Subscribers

• Transactional Email

• Commercial Newsletters

• Creating an Archive of Past Issues

• Questions & Answers

Agenda

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Types of Business Email

Commercial

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Transactional

Types of Business Email

Other

Types of Business Email

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Senders must use approved method to obtain email addresses.

Recipients must “opt in” before email is sent.

Recipients must be able to “opt out” from receiving future email.

Senders cannot mislead recipients about the origin of the email or type of content. The commercial nature of the message must be clear.

Email Requirements

http://www.business.ftc.gov/documents/bus61‐can‐spam‐act‐compliance‐guide‐business

Bureau of Consumer Protection

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Is this spam?

Building Your List ofSubscribers

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Building Your List of Subscribers

Building Your List of Subscribers

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Building Your List of Subscribers

Building Your List of Subscribers

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Transactional Email

Transactional Email TemplatesSystem > Configuration > Templates > Transactional Emails

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Transactional Email TemplatesSystem > Configuration > Templates > Transactional Emails

Transactional Email TemplatesSystem > Configuration > Templates > Transactional Emails

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Newsletter Subscription Options

System > Configuration > Customers > Newsletter

Senders must use approved method to obtain email addresses.

Recipients must “opt in” before email is sent.

Recipients must be able to “opt out” from receiving future email.

Email Requirements

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Managing Subscriptions

Managing SubscriptionsNewsletter > Newsletter Subscribers

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Managing SubscriptionsNewsletter > Newsletter Subscribers

Managing SubscriptionsNewsletter > Newsletter Subscribers

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Take advantage of existing content in your store

Leverage Store Content

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Export Your List of SubscribersNewsletter > Newsletter Subscribers

Exported Data in ExcelNewsletter > Newsletter Subscribers

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Set Up a Coupon CodePromotions > Shopping Cart Price Rules

Create a Shopping Cart Price RulePromotions > Shopping Cart Price Rules

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Create a Shopping Cart Price RuleCustomers > Customer Groups

Publish RSS FeedsSystem > Configuration > Catalog > RSS Feeds

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Publish RSS FeedsSystem > Configuration > Catalog > RSS Feeds

Publish RSS FeedsSystem > Configuration > Catalog > RSS Feeds

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Publish Your Newsletter from MailChimp

Magento

MailChimp

Publish Your Newsletter with MailChimp

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Publish Your Newsletter with MailChimp

Drive traffic to your site with an archive of past issues

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Link Newsletter Articles Back to Your Store

Create a Page Hierarchy with Navigation

1. Create a separate content page for each article.

2. Create a page hierarchy with a node for each issue.

3. Add the content pages to each node.

4. Add a navigation menu to each page.

5. Link to the hierarchy from the footer of your store.

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Create a Page Hierarchy with Navigation

Create a Page Hierarchy with Navigation

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Create a Page Hierarchy with Navigation

Create a Page Hierarchy with Navigation

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Create a Page Hierarchy with Navigation

Create a Page Hierarchy with Navigation

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Create a Page Hierarchy with Navigation

Create a Page Hierarchy with Navigation

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Create a Page Hierarchy with Navigation

Create a Page Hierarchy with Navigation

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Create a Page Hierarchy with Navigation

Create a Page Hierarchy with Navigation

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Create a Page Hierarchy with Navigation

Create a Page Hierarchy with Navigation

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Create a Page Hierarchy with Navigation

Create a Page Hierarchy with Navigation

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Create a Page Hierarchy with Navigation

Create a Page Hierarchy with Navigation

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Create a Page Hierarchy with Navigation

Create a Page Hierarchy with Navigation

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Create a Page Hierarchy with Navigation

Create a Page Hierarchy with Navigation

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Create a Page Hierarchy with Navigation

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Price Rules CMS Pages

Pages Hierarchy

Static Blocks

Frontend Apps

Coupon Codes

RSS Feeds

Customer Groups

Transactional Email

Export

Footer LinksSubscribers

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Be sure and visit magentogo.com/support for other tutorials, articles and videos to help

you get going with Magento Go!

Be sure to stop by go.magento.com/support to help you get going with Magento Go!