© 2017 iCIMS, Inc. All rights reserved.

When the right talent can’t be found, lost profit and

revenue can reach $23,000 per unfilled position2

and as much as 80 percent of employee turnover is

due to bad hiring decisions.3 The modern recruiter

must be agile in strategizing how to attract talent

during the many phases of company growth.

Whether the organization is growing rapidly or it

needs to solve for a leadership gap, new hires will

have to fill open positions while also helping to

sustain the current culture and values.

Truth #2: Successful Organizations Provide a Great Candidate Experience It has always been a priority in talent acquisition

to pay attention to the candidate experience first,

yet 60 percent of job seekers still report their

experience as poor.4

Organizations need to look at how they’re

offering a positive candidate experience by placing

a magnifying glass on what happens before

Best HiringPractices for theModern Recruiter Today’s recruitment landscape brings with it many challenges. The digital age has put the power in the candidate’s hands and modern recruiters know that previous recruiting tactics won’t cut it. In fact, 71 percent of hiring managers agree that to increase the quality of people they hire, the recruiting process requires improvement.1

To remain effective, hiring solutions and talent acquisition tools that are built for long-term recruitment success are needed.

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3 Hiring Truths for Modern RecruitingTruth #1: You Are Who You Hire American business author Jim Collins once said,

“Great vision without great people is irrelevant.”

An organization is only as good as the people

working for it, and a company’s growth is based

on its ability to attract and hire top talent. The

responsibility to find top talent falls to the modern

recruiter, who must operate in an increasingly

competitive recruitment landscape while the

business scales.

...as much as 80 percent of employee turnover is due to bad hiring decisions.2

1. Research Now and Visier, The Demand for Data-Driven Talent Acquisition, 20162. U.S. Chamber Foundation, Managing the Talent Pipeline, 2016 3. The Harvard Business Review & Dice Insights, The Cost of Bad Hiring Decisions Runs High, 2015 4. Future Workplace, Career Arc Study: Workplace Trends, 2016

© 2017 iCIMS, Inc. All rights reserved.

Best Hiring Practices for the Modern Recruiter | White Paper

candidates start the application process—how they’re

finding and researching employers.

This is especially important as job seekers, who as

consumers first, expect the same seamless and easy

modern digital experience when searching for job

opportunities. These job seekers are comfortable

with user-friendly searching capabilities within

social networks and streaming services. Ensure your

candidate experience compares in simplicity by first

figuring out where there’s room for improvement.

Identifying a gap at the start of a job seeker’s

experience, Google has introduced an improved

search function to help people find jobs more quickly

and efficiently. Google for Jobs allows job seekers

to explore jobs and refine their search to meet

their unique needs, connecting them with the right

positions faster and within an experience they’ve

grown accustomed to as consumers. Job seekers

simply refine their search with specific criteria and

Google Search detects, then displays available jobs.

With 63 percent of full-time employees looking for

a new job5, this improved job search experience on

Google is game-changing—for job seekers, recruiters

and applicant tracking system providers alike. iCIMS

has proudly partnered with Google to service

customers’ jobs in an improved search experience.

Meeting the expectations of the job-seeking

consumer doesn’t stop there. In fact, 82 percent

of millennials expect every organization to have

a mobile-friendly career site and job application

process.6 Hiring tools can help improve the candidate

experience by incorporating parsing functionality to

auto populate key candidate information from a social

account like LinkedIn or upload a resume from cloud-

based repositories like Google Drive. Social apply

functionality within iCIMS Recruit improves the hiring

experience by decreasing manual entry of information

to give candidates an easy and fast experience, no

matter what device they use.

A career site that meets mobile expectations means

more than the ability to fit within a smartphone

screen. It means the site is also configured to give

candidates an accurate view of the job at hand and

the values that make up the company culture. Without

this, new hires may feel frustrated post-hire, leading to

an increase in employee turnover.

Truth #3: Data Drives Performance and Scalability Organizations rely on numerous technologies

and complex hiring solutions to meet their talent

acquisition needs. However, there’s a lot of data

to reign in to make better business decisions, and

lack of integration across disparate systems is the

number one challenge cited by HR professionals

today.7 Responsively, talent acquisition providers

have evolved towards the need for one dedicated

platform that can track the effectiveness of the

entire talent acquisition process.

Integration of talent acquisition and post-hire

solutions, such as a preferred HCM, allows for a

5. Hiring Insights, Competition for Talent, 2016 6. Hiring Insights, The Modern Job Seeker Report, 20177. Society for Human Resource Management, Business and Human Capital Challenges, 2015

© 2017 iCIMS, Inc. All rights reserved.

Best Hiring Practices for the Modern Recruiter | White Paper

single set of data within one platform to support

more accurate decision-making. When modern

recruiters use compiled data to hire—reviewing

metrics across all tools—they’re not only more

likely to reduce costs, improve their recruiting

efforts8 and retain talent; they’re also more

prepared to approach business leaders with

strategic recommendations and insights.

The iCIMS Talent Platform tracks important KPIs

in real-time across all integrated tools, enabling

recruiters to report on everything from campaign

effectiveness to cost-per-hire. With iCIMS UNIFi,

the complex world of talent acquisition is simplified

within one platform and then integrated into the

organization’s HCM, offering powerful reporting of

the entire talent acquisition lifecycle.

3 Proven Practices to Stay AheadProven Practice #1: A Strong Employer Brand Establishing an employer brand is more important

than ever as 47 percent of working Americans and

59 percent of millennials feel it’s important that

their family and friends recognize the name of the

employer.9 Knowing this, modern recruiters take into

consideration tactics that highlight their employer

brand and company culture.

Hiring software that provides brand consistency

throughout every phase of the candidate to employee

lifecycle, from job postings and candidate portals to

the company website and social accounts, is essential.

With iCIMS Recruit and Onboard, both candidates

and new hires have a chance to learn about the

organization through content and embedded video.

Proven Practice #2: Recruitment Marketing Up to 86 percent of HR professionals agree that

recruitment is becoming more like marketing.10 To

keep up with the speed that consumer-minded job

seekers expect, modern recruiters have adopted

recruitment marketing techniques that quickly attract,

engage and nurture talent.

Through the deployment of automated yet

personalized email, candidate relationship

management (CRM) systems make the process of

engaging quality candidates seamless. In addition,

CRMs prepare organizations for future hiring needs

with diverse talent pools that nurture passive talent

until they’re ready to apply.

iCIMS Connect lets users personalize every part of the

candidate experience. Its advanced CRM capabilities,

including email automation, enable recruiters to

8. LinkedIn Talent Solutions, Data Driven Recruiting, 20159. Hiring Insights, The Modern Job Seeker Report, 2017 10. Hiring Insights, Recruitment Marketing Fad or Future, 2016

© 2017 iCIMS, Inc. All rights reserved.

Best Hiring Practices for the Modern Recruiter | White Paper

create powerful recruitment marketing campaigns

that engage passive candidates and result in strong

talent pools.

Proven Practice #3: Streamlined Management of Candidate Lifecycle Many of the interactions applicants have with an

organization’s hiring process are technology-driven,

making it critical for recruiters to have a strong set of

tools they can take with them wherever they go, from

the office to recruiting events. Plus, recruiters must have

the ability to move quickly through their workflow while

ensuring no candidate is left in the dark.

Enabling recruiters to easily engage with candidates

throughout the entire lifecycle is made possible

through iCIMS Connect. With features for passive

candidate management, talent nurturing, and

recruitment event management, Connect eliminates

the need for a disparate CRM system and streamlines

reporting into a single platform of record. As part

of the iCIMS Talent Acquisition Suite, Connect

empowers organizations to accelerate the

hiring process.

With proven practices, the right tools and trusted talent acquisition solutions, modern recruiters find and hire the right top talent faster, staying ahead of the curve in the war for talent.

How iCIMS Can HelpiCIMS is the leading provider of talent acquisition

solutions that help businesses win the war for top

talent. iCIMS empowers companies to manage their

entire hiring process within the industry’s most robust

Platform-as-a-Service (PaaS). Built on the foundation

of a best-to-market talent acquisition software suite,

iCIMS’ PaaS framework, UNIFi, allows employers to

expand the capabilities of their core talent acquisition

technology by integrating with the largest partner

ecosystem in talent acquisition to help them attract,

find, screen, and manage candidates. Supporting

more than 3,500 contracted customers, iCIMS is one

of the largest and fastest-growing talent acquisition

solution providers.

To learn more, watch the iCIMS Talent Platform video

demo and visit www.icims.com.