best practice for online measuring
TRANSCRIPT
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General Comments
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What was the plan?
• Identify the core traits of the resorts• Distil a message around those core traits• Developed the message to a story• Identify content opportunities within that story• Formulate a content plan around resources, time
and goals• Create the content• Place and promote the content• Monitor• Close the loop
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Content opportunities
•Videos
•Memes
•Competitions
• Infographics
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Elements
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Elements
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Elements
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Elements
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Elements
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Elements
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Elements
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Elements
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Results
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Statistical InsightsResults
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ATKV Resorts
Results
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Statistical InsightsResults
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