best practice in fair trade campaigning: drawing on traidcraft’s experience paul chandler
TRANSCRIPT
![Page 1: Best practice in fair trade campaigning: drawing on Traidcraft’s experience Paul Chandler](https://reader036.vdocument.in/reader036/viewer/2022062519/5697c0071a28abf838cc5e69/html5/thumbnails/1.jpg)
Best practice in fair trade campaigning:
drawing on Traidcraft’s experience
Paul Chandler
![Page 2: Best practice in fair trade campaigning: drawing on Traidcraft’s experience Paul Chandler](https://reader036.vdocument.in/reader036/viewer/2022062519/5697c0071a28abf838cc5e69/html5/thumbnails/2.jpg)
What are you trying to achieve?
• Policy change• Media profile; creating
awareness
![Page 3: Best practice in fair trade campaigning: drawing on Traidcraft’s experience Paul Chandler](https://reader036.vdocument.in/reader036/viewer/2022062519/5697c0071a28abf838cc5e69/html5/thumbnails/3.jpg)
What are you trying to achieve?
• Policy change• Media profile; creating
awareness• Changing behaviour• Supporter engagement• Supporter recruitment
![Page 4: Best practice in fair trade campaigning: drawing on Traidcraft’s experience Paul Chandler](https://reader036.vdocument.in/reader036/viewer/2022062519/5697c0071a28abf838cc5e69/html5/thumbnails/4.jpg)
What are you trying to achieve?
• Policy change• Media profile; creating
awareness• Changing behaviour• Supporter engagement• Supporter recruitment• More sales• Fundraising
![Page 5: Best practice in fair trade campaigning: drawing on Traidcraft’s experience Paul Chandler](https://reader036.vdocument.in/reader036/viewer/2022062519/5697c0071a28abf838cc5e69/html5/thumbnails/5.jpg)
Who are your principal targets?
• Politicians• Civil servants• Business leaders• General public• Target groups
![Page 6: Best practice in fair trade campaigning: drawing on Traidcraft’s experience Paul Chandler](https://reader036.vdocument.in/reader036/viewer/2022062519/5697c0071a28abf838cc5e69/html5/thumbnails/6.jpg)
Choosing appropriate means
• Petitions• Letters• Postcards
![Page 7: Best practice in fair trade campaigning: drawing on Traidcraft’s experience Paul Chandler](https://reader036.vdocument.in/reader036/viewer/2022062519/5697c0071a28abf838cc5e69/html5/thumbnails/7.jpg)
Choosing appropriate means
• Petitions• Letters• Postcards• Marches/
demonstrations• Publicity stunts
![Page 8: Best practice in fair trade campaigning: drawing on Traidcraft’s experience Paul Chandler](https://reader036.vdocument.in/reader036/viewer/2022062519/5697c0071a28abf838cc5e69/html5/thumbnails/8.jpg)
Choosing appropriate means
• Petitions• Letters• Postcards• Marches/
demonstrations• Publicity stunts• Lobbying
![Page 9: Best practice in fair trade campaigning: drawing on Traidcraft’s experience Paul Chandler](https://reader036.vdocument.in/reader036/viewer/2022062519/5697c0071a28abf838cc5e69/html5/thumbnails/9.jpg)
Getting messaging right
• Make it clear• Keep it simple
![Page 10: Best practice in fair trade campaigning: drawing on Traidcraft’s experience Paul Chandler](https://reader036.vdocument.in/reader036/viewer/2022062519/5697c0071a28abf838cc5e69/html5/thumbnails/10.jpg)
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![Page 12: Best practice in fair trade campaigning: drawing on Traidcraft’s experience Paul Chandler](https://reader036.vdocument.in/reader036/viewer/2022062519/5697c0071a28abf838cc5e69/html5/thumbnails/12.jpg)
Getting messaging right
• Make it clear• Keep it simple• Be realistic and credible• Remember your
audience
![Page 13: Best practice in fair trade campaigning: drawing on Traidcraft’s experience Paul Chandler](https://reader036.vdocument.in/reader036/viewer/2022062519/5697c0071a28abf838cc5e69/html5/thumbnails/13.jpg)
Evidence and research
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Resources
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Working with partners
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Be persistent
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Be creative and fun!
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http://www.traidcraft.co.uk/campaign-resources
Traidcraft campaigns toolkit – downloadable for free