best practices for effective campaign management
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Best Practices for Effective Campaign Management. Corporate Overview. - PowerPoint PPT PresentationTRANSCRIPT
Best Practices for Effective Campaign Management1
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Tenzing designs, deploys and fully manages IT infrastructure for organizations running mission-critical Ecommerce, SaaS, and Enterprise Web applications. We work collaboratively with customers to achieve their goals through our award-winning approach to IT service management and a comprehensive portfolio of services.
Company Highlights
• Founded in 1998, privately owned• 450 customers (15% in the US and abroad)
• Tenzing clients power some of the world’s most recognizable brands
• Certifications: SSAE16, ISO 27001, PCI compliant• Variety of dedicated, Cloud and Private Cloud
environments• Consistent double digit growth: last 5 years• 80 employees (75% dedicated to service delivery)
Corporate Overview
Coca Cola, February 3, 2013
Average page
load time of 6
2
seconds
Ghosts of Christmases Past
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• 47% of consumers expect a website to load in 2 seconds or less.
• 40% will abandon a website that takes more the 3 seconds to load.
• A 1 second delay (or 3 seconds of waiting) decreases customer satisfaction by 16%.
• 79% of shoppers who are dissatisfied with website performance are less likely to buy from the same site again.
• 44% of online shoppers will tell their friends about a bad experience online
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Agenda
• Security Preparedness
• Campaign Management & Forecasting
• Performance Testing
• Change Management
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Data and Infrastructure Security
• Patch your Servers (or approve your vendor to patch them)
• Ensure ports on your servers are not open unnecessarily
• Limit Access to your environment • Dedicated usernames and passwords• Review your user list regularly• Rotate passwords regularly • Implement a Strong Password Policy
Denial of Service Attacks
• Understand your Infrastructure Provider’s DoS response policy
• Invest in a DoS Mitigation Service• Always On• Pre-staged
• Test your Incident Response Plan
Email Campaigns
• Treat all campaigns like an application launch
• Segment your campaign into blocks
• Limit us of media
• Communicate to stakeholders
• Develop an Incident Response Plan to address problems and monitor your campaign closely
Promotional and Discount Codes
• Do not use new discount structures during your peak periods
• Test all discount codes before use
• When testing:• Regression testing (test combinations of
codes)• Develop test cases which satisfy and break
the discount rules• End User Testing
• Keep a code library of discount codes • Who can use them• When• On What
Capacity Assessments
• Start by projecting traffic
• Be aware of all Single Points of Failure
• Review current performance/capacity across your infrastructure
• Understand your Infrastructure Provider’s ability to add capacity
Load Testing
• Complete a Load Test after major changes to your application and prior to peak periods
• Identify Test Scenarios
• Communicate Testing to your infrastructure provider and Third party vendors
Stop Making Changes
• Establish a cut off to make non-emergency changes, be disciplined
• Communicate your freeze dates to all Stakeholders
• Understand your Vendors’ Change Policies