1. Available as a free PDF download from www.bisg.org/publications

2. Jenny Bullough, Chair, Harlequin Enterprises Tod Bookless, Amazon.com Connie Harbison, Baker & Taylor, Inc. Caroline Hayes, Barnes and Noble Julie Morris, BISG Neha Thanki, BookNet Canada Tom Richardson, BookNet Canada Rebecca Albani, Bowker Ralph Coviello, Bowker Renee Register, DataCurate LLC Marianne Nebel, Disney Publishing Worldwide Graham Bell, EDItEUR Martha Moore, Firebrand Technologies Chris Saynor, GiantChair Kate Brown, Hachette Book Group USA Rena Kornbluh, Hachette Book Group USA Miriam Parker, Hachette Book Group USA Sara Sheehan, Houghton Mifflin Harcourt Wendell Lotz, Ingram Content Group Frank McDermott, John Wiley & Sons Deborah Darrock, Kaplan Michael Walters, Kensington Publishing Corp. Charles Hart, Kensington Publishing Corp. Patricia Simoes, Kobo Camilla Williams, Library of Congress David Williamson, Library of Congress Clark Fife, Macmillan Julie Blattberg, Open Road Integrated Media Yonah Hirschman, Pearson Mary Leif, Pearson Karen Mitchell, Penguin Random House Laurel Stokes, Penguin Random House Jessica Wells, Penguin Random House Aimee Boyer, Simon and Schuster Steven Deluca, Simon and Schuster Suzanne Donahue, Simon and Schuster Stephanie Lewis, Sourcebooks Maureen Whelan, United States Government Printing Office Katelyn Mirabelli, W.W. Norton 3. Jenny Bullough 4. What are keywords? Why use keywords? How to use keywords Choose Structure Place Update Pop quiz! Tools Questions 5. A word or phrase that describes the content or theme of a book product that is 1) relevant to the work; and 2) used to supplement the title, subtitle, author name, description, subject code, and other consumer-facing display data 6. Photo: Wisegeek.org 7. Online search has become more central to book discovery When browsing or searching online, cant rely on knowledgeable clerk or librarian must rely on search algorithms 8. Most major retailers use algorithms that pull from title, cover copy, first-chapter excerpt, subject codes keywords can help refine search results even further Increase the likelihood that a book may be found by consumers using keyword searches within search engines and on retailer websites 9. Keywords are not required data, but can be used to supplement other metadata supplied by publishers Can callout elements of the book that are not included in the title, highlight particular content eg gluten-free breakfast 10. When the consumers search term is jargon, very new, distinctive, or specific; for example: Let Me Off at the Top!: My Classy Life and Other Musings (BISAC Subject: HUMOR / Form / Parodies) Possible keywords: Will Ferrell; Anchorman; movies 11. When the consumer does not know the exact title or author of a book, and the title may be very different from the themes; for example: Orr: My Story (BISAC Subject: BIOGRAPHY & AUTOBIOGRAPHY / Sports) Possible Keywords: ice hockey; Boston Bruins; Chicago Blackhawks; NHL 12. To retrieve records that may be classified outside of a specific BISAC subject, but include the subject in which the consumer is interested; for example: Making Toast: A Family Story (BISAC Subject: BIOGRAPHY & AUTOBIOGRAPHY / Personal Memoirs) Possible Keywords: widowers; grandparents; grief; caring for children; domestic life; alternative family 13. As consumers do not use BISAC subject classification, search terms can be considered synonymous with (or inclusive within) the BISAC subject heading; for example: Etiquette for Dummies (BISAC Subject: REFERENCE / Etiquette) Possible Keywords: manners; behavior; grooming; dress; social situations 14. If a commonly known subject term is not referred to anywhere else in the metadata; for example: Catherine, Duchess of Cambridge: A Royal Souvenir (BISAC Subject: BIOGRAPHY & AUTOBIOGRAPHY / Royalty) Possible Keywords: Kate Middleton; Prince William; Prince George; royal family 15. To point consumers to another author or title to which the work at hand is directly related, such as a sequel or companion that is written by another author; for example: Elizas Daughter (BISAC Subject: FICTION / Historical) Possible Keywords: Jane Austen; Sense & Sensibility; John Willoughby 16. To highlight locations that aren't covered in BISAC or its regional themes; for example: The Orenda (BISAC Subject: FICTION / Literary) Possible Keywords: Georgian Bay; Northern Ontario 17. Choose unique keywords Keywords should be used to supplement (but not duplicate) words or phrases included within other ONIX data points Variety improves discoverability Use your space wisely For example, for a title set in New York, a more specific location, such as Hells Kitchen, could be used in the keywords 18. Choose consumer-oriented keywords Offer alternative phrases, synonyms, or refinements to other metadata, using consumer-oriented language Consider all of the words and phrases that consumers might use to search for a book For example, for a title with World War II as the setting or context (either fiction or non- fiction), a set of keywords might include the following phrases, among others: World War 2, Second World War, WWII 19. Choose relevant keywords Keywords should be chosen because of their ability to describe a books content Referencing an unrelated work or author to increase search results should be avoided For example, publishers should use their best judgment as to whether keywords such as Downton Abbey are in fact relevant to their works 20. Single words and multiple-word phrases of 2 to 5 words are acceptable Cases in which there are legitimate spelling variations of an important word (for example, Hanukkah, Chanukah, and Chanukkah), or cases where there are commonly misspelled words and names, may be useful Use as many synonyms as are appropriate 21. The maximum number of characters in the Keywords field recommended by this document, including punctuation and delimiters, is 500 Because there is no current standard practice among downstream partners on the limit to number of keywords accepted or utilized, keywords should be ordered based on priority 22. While it is a general best practice to avoid using punctuation within keyword phrases, some punctuation may be unavoidable in phrasing For example, there are some hyphenated words users might employ (award-winner) Limit special characters (such as &) 23. Spaces are acceptable within phrases Semicolons, rather than commas, should be used as delimiters, in order to accommodate phrases It is a best practice not to include spaces following the semicolon delimiter 24. Keywords may be supplied in the Additional Subject composite. Use multiple keywords that are expressed as a single string of independent words or keyword phrases. Publishers should avoid using the Main Subject composite to supply keywords because this composite describes a single subject value, while keywords are used to describe multiple subject values. 25. ONIX 2.1 Example 26. ONIX 3.0 Example 27. Keywords should be sent with ONIX records within six months leading up to publication, and updated, as needed, with new or more appropriate keywords after publication As keywords are developed and decided upon, they should be added, removed, or changed in ONIX, as necessary, and ONIX records re-supplied 28. It is a best practice to update the entire keyword field in ONIX whenever a keyword is added, removed, or changed within a keyword string Downstream trading partners should update keywords whenever new information is received 29. Updating keywords to include prize winning information Title: Boomerang Bride Author: Fiona Lowe BISAC Subject Heading: FIC027020 Romance/Contemporary Original keywords: wedding;Wyoming;bride;jilted bride Updated keywords: RUBY Award winner;RITA award winner;wedding;Wyoming, bride;jilted bride 30. Updating keywords to include newly popular search terms used by readers Title: Rush Me Author: Allison Parr BISAC Subject Heading: FIC027240 Romance/New Adult Original keywords: football;NFL;New York;high school reunion Updated keywords: sports romance;football; NFL;New York;high school reunion 31. Title: A Dance with Dragons Author: George R. R. Martin Series: Song of Ice and Fire (Book 5) BISAC Subject Headings: FIC009020; FIC002000; FIC028010 Keywords: Game of Thrones;kingdoms;kings; magic;dragons;HBO series;medieval;saga; Targaryen 32. Title: Grain Brain Subtitle: The Surprising Truth about Wheat, Carbs, and Sugar--Your Brain's Silent Killers Author: David Perlmutter BISAC Subject Headings: HEA017000; HEA039140; HEA039110; HEA000000 Keywords: Alzheimers;Gluten-free;Celiac;Celiac disease;auto-immune disease;memory loss;wheat allergy;gluten allergy;brain health;neurology;nutrition;weight loss;migraines;What is gluten;What is gluten-free 33. Title: Thirteen Reasons Why Author: Jay Asher BISAC Subject Categories: JUV028000; JUV039030; JUV039060 Keywords: Th1rteen R3asons Why;death aftermath;death;friendship;peer pressure;teen gossip;adolescent depression; suicide 34. Which of these keywords should NOT be used? Title: Mira In the Present Tense Author: Sita Brahmachari Possible Keywords: coming of age; death; coping with loss; jewish teen fiction; young adult fiction; Fault In Our Stars; family 35. Which of these keywords should NOT be used? Title: Mira In the Present Tense Author: Sita Brahmachari Possible Keywords: coming of age; death; coping with loss; jewish teen fiction; young adult fiction; Fault In Our Stars; family 36. Which of these keywords should NOT be used? Title: Capital in the Twenty-First Century Author: Thomas Piketty Possible Keywords: New York Times bestseller; NYTimes best-seller; best-selling; inequality; wealth inequality; economy; Karl Marx; economic history 37. Which of these keywords should NOT be used? Title: Capital in the Twenty-First Century Author: Thomas Piketty Possible Keywords: New York Times bestseller; NYTimes best-seller; best-selling; inequality; wealth inequality; economy; Karl Marx; economic history 38. Which of these keywords should NOT be used? Title: The Goldfinch: A Novel Author: Donna Tartt Possible Keywords: literary novel; underground artwork; The Goldfinch; Pulitzer Prize winner; art mystery 39. Which of these keywords should NOT be used? Title: The Goldfinch: A Novel Author: Donna Tartt Possible Keywords: literary novel; underground artwork; The Goldfinch; Pulitzer Prize winner; art mystery 40. Which of these keywords should NOT be used? Title: Hard Choices Author: Hillary Rodham Clinton Possible Keywords: female politician; first lady biography; Secretary of State; women&politics; women in US politics 41. Which of these keywords should NOT be used? Title: Hard Choices Author: Hillary Rodham Clinton Possible Keywords: female politician; first lady biography; Secretary of State; women&politics; women in US politics 42. Need help choosing keywords? Try some of these tools! Google AdWords Keyword Planner (Replaced Google Keyword Tool in 2013.) www.google.com/AdWords Bing Keyword Research Tool http://www.bing.com/toolbox/keywords Google Trends http://www.google.com/trends/ Open Refine (Formerly Google Refine) http://openrefine.org/ Google Ngram Viewer (Google Books) https://books.google.com/ngrams