10:45 Session By Sanal John

March 28, 2017

Best Practices For Ad Copy Testing

Testing Ideas

1. Numerical abbreviations vs. full numerical values

Testing Ideas

2. Promotional quantification method

Testing Ideas

3. The first word (verb) in your call to action

Testing Ideas

4. Use your brand name in Headline 2 for your non-brand keywords/campaigns

Testing Ideas

5. Multiple descriptions that use AdWords IF functions

Testing Ideas

6. Headlines that use ad customizers

Your Headlines probably aren’t specific enough to your ad groups, or

They aren’t flexible enough to implement ad copy tests across campaigns/ad groups

Testing Ideas

6. Dynamic keyword insertion (DKI)

Testing Ideas

7. Landing page testing

Branding Success: How to Use PPC to Amplify Your Brand

Testing IdeasEx. 1 : Make Choosing You Easier

Ex 2 : Sitelinks organized according to stage of interest

Testing Ideas

Ex. 3 : Sitelinks organized according to customer’s need

Testing Ideas

Ex. 4 : Give them multiple ways to choose you

THANK YOU

QUESTIONS?