best practices for using twitter
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What I learned from 1,000,000
tweets about Bournemouth
Dr. Nigel L. WilliamsSenior Lecturer Project ManagementPrincipal Investigator Festival Impact Monitor
@BUFestim
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Overview
Why use twitter?
Twitter compared to other platforms
Twitter as a public space
Research
Practice
How to use Twitter
Dos and Donts
Next Steps
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What is twitter?
A microblogging service (limit of 140 characters
per tweet)
Relationships do not require reciprocation. A
user can follow any other user, and the userbeing followed need not follow back.
Twitter posts are called tweets
Common practice of responding to a tweet RT stands for retweet,
@ followed by a user identifier address the user
# followed by a word represents a hashtag
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Twitter as a public space
Structural characteristics
Friend Follower relationships
Lists
Hashtags
Content of interactions
Similar to how individuals meet in real life
Amount of personal information revealed
Enough to know that you are dealing with a
person
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Whats in a Tweet?
Common perception is that tweets only
contain text
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Whats in a tweet
However, twitter contains far more than
text.
The following pages show all of the dataavailable in twitter
Adapted from:
http://citizenshift.org/blogs/betweenthelines/2012/12/19/2012-map-
of-a-twitter-status-object-for-dummies/
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Whats in a Tweet?
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Whats in a Tweet?
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Twitter for Research
Google Scholar Search: 4,300,000 articles
about Twitter vs 4,200,000 on Facebook
Why do researchers like twitter? A complete archive of interactions
Profile data
Location data Time data
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Twitter for Research
Has been used in research on:
Disaster recovery
Flu tracking (Sadilek et al 2012) Marketing
Politics
Events Destination
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General Twitter Usage
Breaking news
Activism
Customer complaints
Promotion
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Breaking News
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Activism
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Promotion
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Complaints
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Getting more out of
Twitter
Usual Advice (Bufferapp.com):1. Post great content
2. Write a professional bio
3. Use hashtags
4. Place a widget on your website/blog
5. Engage with others
6. Make sure your content is shareable ( photos, videos)
7. Reshare other peoples content8. Reach out to influencers
9. Stay active
10. Follow other users
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Dos
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Dos
Be an Informer
Benefits (Naaman, 2010)
Higher number of followers
30 times the amount of Retweets (Hutto et
al. 2013)
Higher online reach
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What else is twitter good
for?
Good place to experiment with campaigns:
Ask for photos
Ask to tweet with geotags
Ask for hashtag promotions
Twitter polls
Good for getting the pulse of the
profession
Indicator of what is happening in the
private areas of social networks
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Conclusion
Twitter has characteristics that make it
useful for research and practice
Sample (biased) of current discourse on arange of topics
Platform for experimenting with social
campaigns
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Further Reading
http://citizenshift.org/blogs/betweenthelines/2012/12/19/2012-map-of-a-twitter-status-object-for-dummies/
https://leveragenewagemedia.com/blog/social-media-infographic/
http://blog.bufferapp.com/category/social-media-tips
Hutto, C. J., Yardi, S., & Gilbert, E. (2013, April). A longitudinal study of follow
predictors on twitter. In Proceedings of the SIGCHI Conference on Human Factors inComputing Systems (pp. 821-830). ACM.
Kwak, H., Lee, C., Park, H., & Moon, S. (2010, April). What is Twitter, a socialnetwork or a news media?. In Proceedings of the 19th international conference onWorld wide web (pp. 591-600). ACM.
Kwak, H., Chun, H., & Moon, S. (2011, May). Fragile online relationship: a first look atunfollow dynamics in twitter. In Proceedings of the SIGCHI Conference on Human
Factors in Computing Systems (pp. 1091-1100). ACM. Naaman, M., Boase, J., & Lai, C. H. (2010, February). Is it really about me?: message
content in social awareness streams. In Proceedings of the 2010 ACM conference onComputer supported cooperative work (pp. 189-192).
Sadilek, A., Kautz, H. A., & Silenzio, V. (2012, July). Predicting Disease Transmissionfrom Geo-Tagged Micro-Blog Data. In AAAI..
https://leveragenewagemedia.com/blog/social-media-infographic/https://leveragenewagemedia.com/blog/social-media-infographic/https://leveragenewagemedia.com/blog/social-media-infographic/https://leveragenewagemedia.com/blog/social-media-infographic/https://leveragenewagemedia.com/blog/social-media-infographic/https://leveragenewagemedia.com/blog/social-media-infographic/https://leveragenewagemedia.com/blog/social-media-infographic/https://leveragenewagemedia.com/blog/social-media-infographic/