betsy plank's 10 professional commandments
TRANSCRIPT
Professional Commandments10
1 Be an eternal student.
Learn your client’s business. 3 Learn your
client’s business culture.
4 5 Say yesto every opportunity.
6 Consider work as grown-up play. 7 Factor personal
values into every career decision.
8 Leave a job when it doesn’t challenge you. 9 Invest something
in the profession you practice.
10 And - if wedlock is part of your life, make sure that you marry a saint.
By Betsy Plank, First Lady of public relations, who dedicated more than 60 years to the industry.
2Embrace client problems because they give us tenure.