Professional Commandments10

1 Be an eternal student.

Learn your client’s business. 3 Learn your

client’s business culture.

4 5 Say yesto every opportunity.

6 Consider work as grown-up play. 7 Factor personal

values into every career decision.

8 Leave a job when it doesn’t challenge you. 9 Invest something

in the profession you practice.

10 And - if wedlock is part of your life, make sure that you marry a saint.

By Betsy Plank, First Lady of public relations, who dedicated more than 60 years to the industry.

2Embrace client problems because they give us tenure.