better results through better thinking thinkabout decision making the business of thinking ®

better results through better thinking

ThinkAbout Decision Making


The Business of Thinking®

02-10©2010 Herrmann International

WHOLE BRAIN® MODEL

LOGICALANALYTICALFACT-BASED

QUANTITATIVE

ORGANIZEDSEQUENTIAL

PLANNEDDETAILED

HOLISTICINTUITIVEINTEGRATINGSYNTHESIZING

INTERPERSONALFEELING-BASEDKINESTHETICEMOTIONAL

DUPPERRIGHT

AUPPERLEFT

LOWERLEFT

B

LOWERRIGHT

C


Decision Making

What sort of decisions do you make?

Who do they involve?

How do you make decisions?

Why do you make decisions?

What often happens or goes wrong?


At the end of this module, you should be able to:

Use the Whole Brain® Decider to make more balanced and Whole Brain® Decisions

Outcomes


How does your thinking affect your decisions?

How do the different quadrants decide? Ask about each quadrant

What are some of the characteristics of each quadrant?


ThinkAbout Decision MakingHow do the 4 quadrants like to make decisions?

D

B C

A


How do you like to make decisions?

What sort of things do you do?

What don’t you do?

“ThinkAbout” your everyday decision making.

What does this tell you about how effective you are?

What can you do to be more effective?


We tend to make decisions based on our most preferred quadrant

This means that people with different preferences may make different decisions

There is no one “right way” to make decisions

Using the whole brain® makes for more balanced thorough decision making

Making decisions from only one or two quadrants means missing out on issues


The Situation:Making an Investment

Tends to be financial & legalLooks for market leadershipWants financial pay-off and consistent

performanceMay overlook the value of intuitionMay overlook long-term aspects

Tends to be conservative, operational & administrative Looks for a well-known and established broker Likes organizational effectiveness Wants reliability & stability May overlook opportunities for higher yield with higher risk May overlook long-term perspectives

Likes a team & ‘partnering’ approach Looks for a friendly broker Wants alignment of values Has an intuitive feeling of ‘rightness’ May overlook in-depth financial analysis May overlook strategic aspects May overlook long-range financial planning

Tends to be risk-oriented and entrepreneurial Looks for strategic alignment Looks for significant long-term goals Looks for new perspectives & opportunities May overlook short-term planning May overlook lower risk alternatives May overlook details, such as commission

costs

D

B C

A


The Situation:Buying a Car

Wants to see data and statistics onperformance

Looks at energy efficiency Looks at cost of vehicle, trade-in value Comparison shopping with other vehicles Ease of maintenance Wants to know how it works Likes power and precision handling

Interested in safety features and durability

The practicality of size, number of doors, storage space, stain resistant materials, features such as interior trunk/fuel unlock

Looks at maintenance requirements Has done research and knows what

they want

The ‘feel’ and comfort of the vehicle is important, user friendliness of

controlsWants to ‘love’ the carImpacted by friendliness of sales and

service organization‘Knows’ it’s the right choiceWill buy based on a friend’s

recommendations

Looks at the aesthetic qualities: sportiness, color, form, ‘cutting edge’ qualities

Wants it to fit the dream, personal image, long-range plans

More willing to experiment and take some risks

1st model buyer, early innovator

D

B C

A


The Whole Brain® Decider

What

How

Why

Who

What is the decision?

What are the facts?

Why are you making this decision?

Why is it important?

How are you going to make the decision?

How are you going to manage any risk involved?

Who is involved in the decision?

Who will it impact on?

D

B C

A


The A Quadrant

The B Quadrant

The D Quadrant

The C Quadrant

Opportunity

Consequences

Analysis

DECISION

Feelings

How the Quadrants Decide


Our thinking affects both the way we make decisions and the decisions we make.

Avoidances can have a major impact on what we overlook.

No one quadrant is any better or worse than any other at decision making — they are just different.

The best decisions tend to be whole brained.

ThinkAbout Decision Making Summary


A

B

D

C

Approaches:Abstract

Data basedTheoretical

DO I HAVE ALL THE FACTS?

May overlook:Feelings

Synergistic opportunities

Approaches:ImaginativeForward lookingRisk takingHAVE I SEEN ALL THEHIDDEN POSSIBILITIES?May overlook:DetailsPracticality

Approaches:Organized

ConservativeProcedural

WILL I BE IN CONTROL?May overlook:

Alternative solutionsNovel ideasBig picture

Approaches:EmotionalInterpersonalIntuitive (Feelings)HOW WILL I AFFECTOTHERS?May overlook:FactsPlanning


better results through better thinking thinkabout decision making the business of thinking ®

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