better shop decoration：just be less
TRANSCRIPT
BETTER
SHOP
DECORATION：
JUST BE LESS。
"ARE YOU PAYING ATTENTION?"
Individual Assignment of A Crash Course on Creativity@Venture Lab 2012
I went to a department store near my school to do the
observation a few days ago.
It was at noon on a working day when I went there, while
most people here ( in Shenzhen, China ) prefer to hang out
with friends and do shopping at weekends.
But it unexpectedly helped on my observation because the
shops were not so crowded with shoppers as usual.
"ARE YOU PAYING ATTENTION?"
Individual Assignment of A Crash Course on Creativity@Venture Lab 2012
The ladies came out of the shops with shopping bags, which had
different goods well packed inside.
These shops which could attract the customers to purchase at this
usual day lunch time were selling different things, from clothes to
households. It seemed there was no connection between them,
But they have one thing in common that I thought it might
probably the motivated the deals.
"ARE YOU PAYING ATTENTION?"
Individual Assignment of A Crash Course on Creativity@Venture Lab 2012
The decoration of these shops was mostly like this:
Just white
←
YUMICO is a select shop of
Japanese designers' works.
Only using the white color and
wooden shelfs with the
decoration of its selling products
"ARE YOU PAYING ATTENTION?"
Individual Assignment of A Crash Course on Creativity@Venture Lab 2012
For example: shop YUMICO
→
With nothing colorful to
catch the eyes, the custimers
went into these "blank"
decorated shops because of
the products themselves.
The white color backgrounds emphasize the products in the shop.
"ARE YOU PAYING ATTENTION?"
Individual Assignment of A Crash Course on Creativity@Venture Lab 2012
When people get in these shops, they are more likely to be attacted by
the goods and not by the beautiful decoration.
"ARE YOU PAYING ATTENTION?"
Individual Assignment of A Crash Course on Creativity@Venture Lab 2012
Also, the white color never drive away people's
attention when they are picking.
"ARE YOU PAYING ATTENTION?"
Individual Assignment of A Crash Course on Creativity@Venture Lab 2012
White color created a "visually silent" atmosphere, which let
customers spend more time in the shop without feeling any uncomfortable.
"ARE YOU PAYING ATTENTION?"
Individual Assignment of A Crash Course on Creativity@Venture Lab 2012
People are unconciously expecting more in a fully decorated shops which give them great
visual impacts, so they might be more picky.
"ARE YOU PAYING ATTENTION?"
Individual Assignment of A Crash Course on Creativity@Venture Lab 2012
People prefered simply white decorated shop may partly
due to it was not at the weekend and they did not have
much time to shop.They did quicker decisions in such neat and clean surroundings.
"ARE YOU PAYING ATTENTION?"
Individual Assignment of A Crash Course on Creativity@Venture Lab 2012
There comes to my conclusion:
Shop decoration,just be less.
"ARE YOU PAYING ATTENTION?"
Individual Assignment of A Crash Course on Creativity@Venture Lab 2012
That's all for my presentation.Thank you for watching.
Liang Jingwen
e-mail : [email protected]
Pls vote if you like it. THX!
"ARE YOU PAYING ATTENTION?"
Individual Assignment of A Crash Course on Creativity@Venture Lab 2012