beverage spectrum july- august 2010

A u g u s t 1 7 , 2 0 1 0

PEPSI’SNEW LOOK

IMPORTED BEERDown, but not out.

Reading theRTD TEALeaves

And how its bottlers helped it get there.

JULY-AUGUST 2010vol. 8 :: no. 5

Beverage Spectrum (Postal Number 024-552) is published monthly with combined issues in January/February, May/June, July/August and November/December by Beverage Spectrum Publishing, Inc., a wholly owned subsidiary of BevNET.com, Inc. 44 Pleasant Street, Suite 110, Watertown, MA 02472. Periodicals postage paid at Boston, MA and additional mailing offi ces.POSTMASTER: Please send address changes to Beverage Spectrum Magazine, Subscriber Services, 44 Pleasant Street, Suite 110, Watertown, MA 02472

Columns

4 FIRST DROPChasing the Story

6 PUBLISHERS TOASTConference Season

20 GERRY’S INSIGHTSTaking Stock of the Recession

Departments

8 BEVSCAPE BUSINESSCott Makes a Deal

12 BEVSCAPE INNOVATIONBlog Experiment Goes Awry

14 CHANNEL CHECKBig Imports, Big Drops

16 NEW PRODUCTSBig Red, Mello Yello go Retro

66 PROMO PARADEA New Design for the Dew

Features

22 TEA LEAF READINGPricing is down, but a new generation of independents is on the rise.With Brand News.

32 NOT ALL FLAT FOR IMPORTSBut not fi zzing, either.With Brand News.

38 COVER STORYHOW PBG (RIP) REFRESHED PEPSICOWith its parent company lagging, the bottler went to work.

Special Section

45 WATER GUIDEThe 2010 Beverage Spectrum Water Guide with Suppliers.

22

38

32

THE FIRST DROP By Jeffrey Klineman

4.BEVERAGESPECTRUM.JULY-AUGUST.2010

AN UPHILL RUN–BUT WORTH ITTHIS MONTH’S COVER STORY on PepsiCo and the Pepsi Bottling Group presented an interesting challenge. Due to the fact that there were many complicated fi nancial deals involved, and that fact that Pepsi and its two biggest bottlers recently merged themselves, on-the-record sources were tough to chase down.

Still, we felt the need to take a long view at the initiatives unleashed at Pepsi Bottling Group in the form of its “Learning Labs” program and the partnership-driven portfolio innovation that PBG’s agenda promoted because it

has helped give that company – and now the PepsiCo/PBG/PepsiAmericas combi-nation – such a strong presence in many emerging beverage categories.

Of course, the fact that PBG was forced to innovate to compensate for white space left in its portfolio by PepsiCo – and because it had to go around or otherwise convince its parent company at times to join the effort – meant that not everyone wanted to discuss the back story. That makes for an uphill climb in a reporting sense, but it was important to us because we saw a major shift taking place at one of the world’s biggest beverage companies, one that will continue to fi lter into stores

over the next few years.And we thought we

needed to push ahead with it, despite our

need for uniden-tifi ed sources,

because it’s a good

story all

around – for PepsiCo, for the folks at the former Pepsi Bottling Group, and for the entrepreneurial companies involved. While things might change in the not-so-distant future (one persistent rumor has Pepsi purchasing Muscle Milk, and we just spotted Naked Coconut Water, and not O.N.E. being promoted at Whole Foods at 3 for $4), it’s important to be able to show how incremental changes can pile up over time to create a different look and feel for a company.

PepsiCo is pretty forthcoming about another set of changes, it should be noted – those of its environmental initiatives. It’s long been one of CEO Indra Nooyi’s pri-orities to get PepsiCo into the top ranks of companies that are positive infl uences in areas like the environment, nutrition, and economic opportunity; the results outlined in the company’s Corporate Citizenship report are as impressive as the ones that have come to its beverage lineup.

Another change in the industry, by the way, is outlined in our RTD tea round-up, which discusses the effects of pricing changes on the fates of several entrepre-neurial brands. The category is changing fast, with a few important new com-panies building up share very quickly, although the top tier of pre-priced big cans is tough to reach.

One thing that hasn’t changed, how-ever, is how eager we are to see and hear from you. Please feel free to drop us a line anytime, and we look forward to catching up with everyone during the Fall conference season.

ATTRACTMOREMIXERSAND SHAKERS

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WHERE GREAT COCKTAILS START.

©2010 American Beverage Corporation Verona, PA 15147 • 412-828-9020 • www.dailyscocktails.com PLEASE DRINK RESPONSIBLY

14371 Dailys NABEV SPEC Ad Off.MECH:Layout 1 7/20/10 10:01 AM Page 1

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SALESJohn McKenna ASSOCIATE [email protected]

Adam Stern ASSOCIATE [email protected]

Jeff Hyde ACCOUNT [email protected]

ART & PRODUCTIONMatthew Kennedy ART DIRECTOR

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6.BEVERAGESPECTRUM.JULY -AUGUST.2010

PUBLISHER’S TOAST By Barry J. Nathanson

tive in their business plans. They should be out in the market, not behind their desks.

New products, high visibility and excit-ing marketing initiatives have always been the hallmarks of the industry. This is not a time to retrench. It is also not the time for retailers to forego attending the events simply for budgetary reasons. It is essential to see the companies exhibiting, to give buyers a chance to sample their wares, to speak to distributors and start the plan-ning cycle for the upcoming quarters.

The fall show agenda is the barometer of the health of the industry. The energy generated during trade shows season car-ries into the coming year’s business. To understand the marketplace, you must be in it. Our team will be out there sampling the products, gathering the news, walking the fl oor. We hope you will be there too.

LET’S FACE IT, THE SUMMER has been unbearable. We always hope for hot weather to create the desire and need to drink beverages, but this season has gone too far. I saw a piece on the news the other day that ice cream truck sales in NYC were down almost 20 percent because it was too hot for people to be on the streets, even at night. I assume beverage sales fi t into that model too. You can’t hydrate if it’s too sticky and humid to play sports, go for a walk, or spend time outdoors. Numbers that I have seen for beverage sales validate my contention. Does anyone want to argue against the validity of global warming at this juncture? I think not!

So, I look forward to the onset of fall, with its crisp, dry weather, the World Series (Go Yankees! There, I said it.) and football. Most important of all, I look to check the pulse of the industry with the bevy of trade shows. This is our big season, the one that gives you a real sense of marketplace and its players. And our team will be there, attending NACS, Interbev, Natural Products Expos East and West, NBWA, Fancy Foods Shows, Supply Expos, and many others.

But attendance is down. As I look at the preliminary exhibitor lists for each venue, I’m struck by the diminished roster of com-panies displaying their current brands and launching their latest lines. As a conduit for the industry, we at BevNET and Bever-age Spectrum are the fi rst to see the news of companies’ latest endeavors, and I see fewer releases and products sent to our at-tention in recent weeks. I hope this trend is simply a sign that it’s too hot right now for marketers to execute their brands because they’re stuck in air-conditioned offi ces and not that they are being timid and conserva-

LET’S ALL GET ON THE ROAD AGAIN

Three-time National League MVP Albert Pujols knows what the power of award-winning protein does for him.Imagine what it can do for your sales. Especially since OhYeah! was judged the 2009 Best Tasting NutritionalShake in America by the American Masters of Taste, as well as earning the2009 CSNews Best New Product award. To find out more, contact Wes Strickland, VP of Sales, at 888.231.2684 or hit ohyeahnutrition.com.

Most Valuable Player meets Most Valuable Product.

BB BEVSCAPE BUSINESS •


The latest news on the brands you sell.

Craft Breweries Experience Sales Growith, Significant Economic Contribution

The Brewers Association recently reported strong sales figures for American craft breweries across the first half of 2010. With dollar sales increasing by 12 percent up until this mid-year point – marking a three percent increase from 2009 – consumers are still looking to small, independent outlets for their brews.

Additionally, craft breweries are continuing to hire, even with the Bureau of Labor Statistics reporting the latest national unem-ployment rate at 9.6 percent. The Brewers Association estimated that the industry provided 100,000 jobs and significantly con-tributed to the economy across the first half of 2010. Since July 2009, it was further found that 100 new breweries were added, bringing the national total to 1,625.

Brewers are also doing a brisk trade in their goods. The Asso-ciation reported a 9 percent growth in volume of craft beer sold up until this mid-year point. That’s a four percent increase from product sold in the first half of 2009. In fact, craft breweries have rolled out approximately 4.6 million barrels of craft beer this year – a marked increase from 4.2 million at the same point last year, according to the latest figures. •

Deals

Cott Grabs Cliffstar. In a move that signals Cott Corporation is aggressively extending its reach into other pri-vate label beverage cat-egories, the Canadian store-brand soda supplier announced it was gulping down Cliffstar for $500 million.

The decision to take over Cliffstar, the leading producer of shelf-stable juices and juice blends in North America, was lauded by analysts as a bold move that allows Cott the potential to grow rather than continue to fight out an increasingly tough battle for declining CSD shares. Taking Cliffstar’s expertise on board will al-low Cott, a company with LTM 4/3/10 combined revenue of $2.3 billion, to grow both its product offerings and company opera-tions, according to J. Ross Colbert, Managing Director for Zenith International. “I think this is a great strategic deal for both com-panies,” he said. “This [move] gives Cott a broader platform of products to offer retailers.”

Metropoulos & Co. Swallows Pabst. Metropoulos & Co., a leading investor in and manager of branded consumer products, has acquired Pabst Brewing Company, North Amer-ica's largest privately held brewing company. Financial terms of the transaction were not disclosed, although the deal was believed to be around $250 million, according to the Wall Street Journal.

Pabst, a fast-growing brand that was revived

as a force in the late 1990s, had been held in a nonprofit trust before the acquisition. In business since 1844, the company also owned labels like Old Milwaukee, Lone Star, Colt 45, Old Style and Schlitz in addition to good ol’ “PBR.”

Headquartered in Woodridge, Illinois with offices in Mil-waukee and San Antonio, Pabst generates annual sales in ex-cess of $500 million.

Dean Metropoulos will serve as Chairman and CEO of Pabst. Sons Evan and Daren, who have been associated with the unique innovation and turnaround of many of the group's past acquired brands, will be actively involved in Pabst's operations and strate-gic direction. The Pabst management team will remain in place under the new ownership.

Metropoulos & Co. has been known for its ability to reinvig-orate consumer businesses; in the past it has invested in brands like Ghiradelli Chocolate, Chef Boyardee, Swanson, and Dunkin Hines, among many others. •

SIGN UP BY 08/31/10

© 2010 America’s Milk Processors.got milk?® is a registered trademark of the California Milk Processor Board.Chocolate Milk: The Offi cial Drink of Halloween® is a registered trademark of the Milk Processors Education Program (MilkPEP).

Monstrously High Sales.It’s alive! Our popular feature incentive program, Chocolate Milk: The Official Drink of Halloween,® is back, creating excitement in the dairy case and helping you sell more milk. Featuring chocolate milk in September and October could earn you a free pocket video camera. Encouraging Moms to give their families more nutritious thrills and chills with the nutrient-rich goodness of chocolate milk could help you wrap up more sales. To sign up or learn more, call your processor or ADA representative, or call the MilkPEP Hotline at 800-945-MILK.

milkpep_mummy_bevspec.indd 1 6/5/10 9:44:01 AM

BB


Here it goes again: a new report published by the UnitedStates Department of Agriculture (USDA) says that consuming carbonated soft drinks contributes to America’s obesity problem.

This report, from the Agency’s Economic Research Unit, sug-gests that a beverage tax might be a way of correcting the problem, positing that a 20 percent tax on sweetened beverages could prompt Americans to cut back on drinks contain-ing added sugars, thus “saving” consumers approximately 38 calories per day – a defi -ciency that would translate to an aver-age weight reduction of 3.8 pounds per year in adults.

While keeping Americans healthy is all well and good, doesn’t such a USDA-en-dorsed report present a sym-bolic slap in the face for the beverage industry? Or even worse, can’t the economic argument it presents serve as the potential basis for a new wave of attempts to tax the industry further?

It can, according to Justin J. Prochnow, a Denver, Colorado-based lawyer with Greenberg, Trau-rig, LLC. who added that the impact could be signifi cant even if the research doesn’t really reveal anything new.

“I don’t know that anything coming out of this [re-port] was earth-shatteringly different than what’s been coming out over the last couple of years,” he said. “I think it’s just another example of the trend in which everything’s been going - in the bev-erage industry the obesity issue is a big issue.”

But if you ask your insurance company, your local doctor,

even some beverage marketers, they’ll say that there are real health problems associated with rapidly expanding waistlines – and that, as with stop-smoking efforts, creating a short-term fi scal incentive to change consumer behavior can have long-term effects when it comes to medical bills.

So the question is, if the report doesn’t reveal anything new about the health effects of obesity, does the

suggestion from the USDA – the body that regulates much of the country’s food

supply – that a tax could be a game-changer have extra significance?

Quite possibly, says Jason Block M.D., an Instructor with the Department of Population Medicine at Harvard Medical School and Harvard Pilgrim Health Care Institute. Block considers a tax a step in the right direction.

“A tax ha s promise. Much of what has been investigated for years as strategies to alter

the rise of obesity rates hasn’t really altered the effect,” Block

said. “We’ve invested a lot of time, money and energy into obesity pre-

vention. Thinking of large-scale policy changes like taxes are where we need to put

some of our energy.”However, he cautions that a tax on soda won’t be the

solution to America’s obesity concerns. “A soda tax is no magic bul-let – the number of calories that would be reduced [if people stop drinking sodas] is small and that’s what the report shows clearly.”

Nevertheless, Block added, “that small reduction is important in the long run.” •

USDA Report on Soda Taxes Raises Ire

prompt Americans to cut back on drinks contain-ing added sugars, thus “saving” consumers approximately 38 calories per day – a defi -ciency that would translate to an aver-age weight reduction of 3.8 pounds

It can, according to Justin J. Prochnow, a Denver, Colorado-based lawyer with Greenberg, Trau-rig, LLC. who added that the impact could be signifi cant even if the research doesn’t really reveal anything new.

new about the health effects of obesity, does the suggestion from the USDA – the body that

regulates much of the country’s food supply – that a tax could be a game-

changer have extra significance?

really altered the effect,” Block said. “We’ve invested a lot of time,

money and energy into obesity pre-vention. Thinking of large-scale policy

changes like taxes are where we need to put some of our energy.”

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BI BEVSCAPE INNOVATION •Product development & marketing news


Social Media Warning: Don’t Mess With the Nerds

Survey Reveals Brand Rivals

BevNet_Aug_F_1/3pg.indd 2 8/6/10 12:11 PM

Beverages dominated the 20 brands that improved the most in adult 18 – 34 consumer perception for 2010’s first half, according to YouGov BrandIndex, the only daily consumer perception re-search service of brands.

The seven were two teas (Lipton, Nestea), sports drink Gatorade, fl avored health drink Sobe Life Water, sugar free Crystal Light, tea and juice drink maker Snapple, and Smirnoff vodka.

That’s pretty impressive because to a man those products have been on the rise – Snapple, Crystal Light, SoBe, Ga-

Call it a failed science experiment: PepsiCo roiled the scientifi c media commu-nity by trying – briefl y – to launch a spon-sored blog on Scienceblogs.com, a collection of blogs from scientists and scholars run by the media company behind SEED magazine.

The PepsiCo blog, called Food Frontiers, although clearly marked as “brought to you by PepsiCo,” quickly drew fi re from the site’s non-sponsored bloggers.

Regardless of the company’s stated intent, which was to engage the scientifi c commu-nity on issues like nutrition and product de-velopment, the notion of having PepsiCo’s R&D team discuss science and the food industry’s role in addressing global public health challenges brought out a bunch of negative reactions from the site’s bloggers and readers, many of whom raised ques-tions about the overall issue of sponsored

content and its role in helping a site main-tain other, more agnostic lines of inquiry.

For some of the bloggers, Food Frontiers was clearly a step too far:

“There won’t be a scrap of honest opinion expressed over there that isn’t fi ltered and vetted by cautious editors before making it online, and it will all toe the Pepsi line,” wrote University of Minnesota professor PZ Myers. “It’s going to be boring. It’s going to blur the line between blog content and advertising….So don’t say hello to them at all — don’t even bother to read them.”

That’s a far cry from PepsiCo’s desired outcome, according to spokesman Jeff Dahncke, who pointed out that PepsiCo CEO Indra Nooyi has made contributing to global nutrition goals a company priority.

Nevertheless, the blog was down by the end of the week. •

torade, Lipton, Nestea have all been in-volved in attempts to shore up their mar-ket share with younger consumers – the Gatorade and Snapple relaunches, the turnaround at SoBe and the extension of the Crystal light brand have all been prominent features this year.

Gatorade led the pack with a “buzz score” that was up by almost 50 percent, and with the highest buzz score of the group, at 29. Confused? That means that positive feedback outweighed negative feed-back by almost 30 percent. Not bad, con-sidering the brand’s recent turmoil. •

Product development & marketing news

BevNet_Aug_F_Fpg.indd 2 8/6/10 12:03 PM

CC CHANNEL CHECK •


What’s hot – and what’s not – in stores now.

SPOTLIGHT CATEGORY

IMPORT BEER

TOPLINE CATEGORY

VOLUME

BEER$21,941,231,000

BOTTLED JUICES $5,115,978,000

BOTTLED WATER$7,612,877,000

ENERGY DRINKS $6,290,313,000

SPORTS DRINKS$3,540,795,000

TEA/COFFEE$2,875,194,000

52 Weeks through 7/11/2010

52 Weeks through 7/11/2010

8.0%

7.4%

-1.8%

-2.5%

-2.6%

-2.4%

SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart.

As our story on page 33 indicates, year-over-year it’s been tough for imported beer. Exceptions are Modelo Especial, La-batt Blue Light, members of the Dos Equis family, and Stella Artois, but with the traditionally strong Corona and Heineken brands on the ropes, one has to wonder what kind of import class is ripe for revival. One place to look might be (gasp!) Canada, where for the first time in years both a Molson and Labatt brand were on the rise, but as of now, it looks like lots of imports are getting stopped at the border. SOURCE: Symphony/IRI. Total food/drug/c-store/mass excluding Wal-Mart.

Brand Dollar Sales Change vs. year earlier

Corona $925,499,900 -7.4%

Heineken $578,766,800 -7.2%

Modelo Especial $258,894,600 7.1%

Tecate $175,219,600 -8.9%

Corona Light $170,137,600 -1.4%

Labatt Blue $119,020,400 -1.4%

Labatt Blue Light $100,989,800 8.4%

Heineken Light $90,962,070 -12.4%

Dos Equis XX Lager $90,559,770 22.1%

Stella Artois $80,308,700 9.5%

Newcastle $78,980,460 6.9%

Pacifico $56,930,320 -0.5%

Becks $56,128,070 -5.6%

Guinness $53,821,380 -1.3%

Fosters $43,732,820 -8.3%

Red Stripe $37,441,440 1.1%

Amstel Light $35,564,520 -10.4%

Molson Canadian $35,247,990 3.4%

Negra Modelo $26,933,770 -1.4%

St. Pauli Girl $24,671,520 -9.6%

JULY-AUGUST.2010.BEVERAGESPECTRUM.15


Gatorade $922,403,300 -28.6%

Gatorade Perform $692,214,600 N/A

Powerade ION4 $550,840,700 240.2%

G2 $267,232,900 -22.6%

Gatorade Frost $136,218,200 -30.6%

Powerade Zero $149,782,300 46.7%

G2 Perform $123,129,200 N/A

Gatorade Fierce Bring It $116,075,500 92.1%

Gatorade Cool Blue $112,064,100 364.3%

Gatorade Rain No Excuses $88,668,200 136.3%


Arizona $628,141,600 7.9%

Lipton $320,216,400 -9.0%

Lipton Brisk $212,818,700 46.2%

Snapple $190,600,700 6.3%

Lipton Pureleaf $165,752,900 13.3%

Diet Snapple $122,179,400 19.7%

Nestea $115,620,200 -0.1%

Gold Peak $87,090,460 46.0%

AriZona Arnold Palmer $80,228,790 117.9%

Diet Lipton $64,037,790 -3.6%


Bud Light $5,224,674,000 -3.5%

Budweiser $2,159,213,000 -8.4%

Coors Light $1,853,493,000 1.0%

Miller Lite $1,682,384,000 -5.4%

Natural Light $1,127,478,000 5.1%

Busch Light $732,890,000 7.4%

Busch $683,102,200 0.5%

Miller High Life $510,472,900 2.4%

Keystone Light $485,074,000 15.0%

Natural Ice $344,792,400 3.1%


Hawaiian Punch $180,457,000 1.8%

V8 Splash $106,521,800 3.4%

Tampico $99,031,250 -11.8%

Bug Juice $94,374,620 -2.5%

Fuze Slenderize $66,833,020 -4.0%

Snapple $65,161,970 1.5%

Private Label $64,682,290 -12.6%

Fuze Refresh $56,403,880 -2.1%

Kool Aid Bursts $51,624,440 -8.8%

V8 V Fusion Light $40,149,380 21.1%


Frappuccino $517,110,500 1.6%

Doubleshot $54,870,900 -7.8%

Doubleshot Light $10,718,500 -23.0%

Private label $5,684,162 -6.2%

Cinnabon $2,472,515 -33.9%

Seattles Best $2,152,429 N/A

Caribou Coffee $1,889,519 -83.1%

Emmi $4,033,767 -24.7%

Pomx $987,914 344.0%

Illy Issimo $452,488 232.8%

SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart. 52 Weeks through 7/11/10






CC

SPORTS DRINKS

RTD TEA CAPPUCCINO/ICED COffEE

BOTTLED WATER

fRUIT DRINKS DOMESTIC BEER

HOT! Gatorade Cool Blue

HOT! AriZona Arnold Palmer HOT! Pomx

HOT! SoBe Life Water

HOT! V8 V fusion Light

NOT! Private label

NOT! Caribou Coffee

NOT! Budweiser

NOT! Lipton

NOT! Gatorade frost NOT! Vitaminwater

HOT! Keystone Light


Private Label $957,858,200 9.8%

Aquafina $714,698,300 -8.0%

Vitaminwater $713,357,100 -19.7%

Dasani $628,613,200 -14.0%

Poland Spring $373,722,100 0.2%

Nestle Pure Life $271,165,800 33.2%

SoBe Life Water $255,055,800 71.8%

Smartwater $253,730,100 31.0%

Deer Park $234,690,600 -3.3%

Arrowhead $211,570,000 -15.8%


NP NEW PRODUCTS • The newest options for cooler and shelf.

SPIRITS

Chambord is launching a new Chambord Flavored Vodka that marries premium qual-ity French vodka infused with Chambord Liqueur, with natural black raspberry fl avors. The new product will be available in a 750 ml bottle featuring distinctive chrome detail-ing starting Aug. 1, with a suggested retail price of $24.99. Chambord Flavored Vodka will be initially offered in 13 markets includ-ing California, Texas, Massachusetts, New York, Washington D.C. and Pennsylvania, with a national rollout to follow. For more information, call (877) 774-7487.

SMIRNOFF launched two new vodka fl avors, SMIRNOFF Mango and SMIRNOFF Peach. SMIRNOFF Mango infuses SMIRNOFF Vodka with a burst of savory mango. Both varieties are available nationwide at local retailers and sold in 50 ml, 375 ml, 750 ml, 1 L and 1.75 L sizes. The suggested retail price for SMIRNOFF Mango and Peach is $16.99 per 750mL bottle. For more information, visit www.SMIRNOFF.com.

el Jimador Tequila launched a new pack-age featuring for its Blanco and Reposado tequilas. New labels will appear on 50 ml, 375 ml, 750 ml, 1 L and 1.75 ml bottles. The new packaging will be available in select U.S. markets where el Jimador is distributed. The suggested retail price for the Blanco tequila in 750 ml is $19.99, and the Reposado is $24.99. For more information, call (502) 774-7701.

Diageo launched the premium Ursus Vodka. Available in Original, Blue Raspberry, Green Apple and Punch fl avors, Ursus Vodka has a cold-activated bottle label that changes from white to blue. The triple distilled vodka is 40 percent alcohol by volume in Original and 30 percent in all other varieties. The prod-uct’s suggested retail price is $10.99 per 750 ml bottle and it will be available in grocery, liquor, club and drug stores nationwide. For more information call (800) 392-9310.

Tequila Avión has launched three tequilas – Anejo, Reposado and Silver – that will be distributed by Empire Merchants in New York and Young’s Market Company in Cali-fornia. The products come in 750 ml bottles, with the Silver retailing for $40 to $50, the Reposado between $45 and $55 and the Anejo at $50 to $60. For more information, email [email protected]

MIXERS

The Bitter Truth announced the launch of its Creole Bitters. Made to refl ect the Creole way of life, the sweet and spicy liquid presents fruity and fl oral aromas with the fl avors of an-ise, caraway fennel. Creole Bitters will be avail-able nationwide as of August 1. The suggested retail price for a 200 ml bottle is $15.95. For more information, call (212) 279-0499.

Rose’s Cocktail Infusions introduces Rose’s Cocktail Infusions Light, which marks the fi rst-ever line of light martini mixers. Con-taining 1/3 fewer calories than leading regu-lar martini mixers, the fl avors are Cosmopoli-tan Light, a blend of cranberry and lime, and Tropical Fruit Twist Light, a blend of fruit fl avors including orange, pineapple and fruit punch. The mixers come in 20 oz. bottles at the suggested retail price of $4.59 and are available at retail locations nationwide. For more information, call (877) 467-6778.

POWDERS

Joint Juice has launched an ‘On-The-Go’ Drink Mix, which brings their Ready-to-Drink supplement to a powdered form. The Blueberry Acai fl avored Drink Mix combines Glucosamine with Chondroitin, Vitamin D3, Calcium and Antioxidants. It comes in a 20-calorie portable packet to be mixed with 8 to 16.9 oz. of water. The product is avail-able online or nationally in the vitamin aisles of grocery and drug stores. The suggested retail price is $5.99 for a 7-pack and between $21.99 and $24.99 for a 30-pack. For more information, call (888) 642-9941.

CSD

Big Red, Inc. launched a “vintage” ver-sion of its signature product, Retro Big Red. Sweetened with real cane sugar for an old-fashioned taste, Retro Big Red comes in 12-pack 12 oz. cans and 20 oz. bottles and is available in limited West Texas markets. Big Red introduced updated packaging to its Big Red Vanilla Float with a nostalgic soda fountain look. Big Red Vanilla Float will be available in New Mexico, North Carolina, Oklahoma and Texas . Cans and bottles will retail for $1.49 and $3.89, respectively. For more information, call (512) 501-3873.

Coca Cola launched traditional Russian beverage Kvass in Whole Foods Market


NP

stores across the New York metro area. Kvass is a malty beverage fermented with high quality rye and barley and fl avored with natural sugar. Its production is monitored to ensure the alcohol level falls within the Food and Drug Administration’s guidelines for a non-alcoholic beverage. It comes in 16.9 oz. bottles with embossed designs that resemble stalks of wheat. There are no immediate plans for distribution outside of the New York metro area. For more information, call the Coca-Cola Co. Inc. at (800) 438-2653.

Mello Yello increased distribution and introduced new packaging this summer. The remixed version of the original package design presents the original playful tilt of the green and orange Mello Yellow logo with the pair of double “L”s strolling off the edge of the label. Mello Yello will be rolling out with the new packaging in 2 L bottles, fridge-packs and 20 oz. PET bottles in all markets, with 16 oz. PET bottles and 20-can packs available in select locations. Additionally, the soft drink will be distributed in Philadelphia and the Northwest this summer. For more information, call the Coca-Cola Co. Inc. at (800) 438-2653.

Rainforest Beverages announced their initial offering, Rainforest Cola. The soft drink is 100 percent natural, infused with Acai and sweetened with Stevia. It contains only 7 grams of sugar and 35 calories. Product rollout is scheduled for early August 2010. Rainforest Cola will be available in single 12 oz. cans with a suggested retail price of $1.49 to $1.79 and 4-packs for $5.49 to $5.79. Distribution will be focused on key markets through the Western half of the U.S. For more information call (954) 332-2408.

WATER

Metromint introduced Goodberry to its line of calorie- and preservative-free fl avored waters. Goodberry combines pure water, real mint and berry essence, including raspberry, blueberry, pomegranate, acai and blackberry fl avors while using no sugar or sweeten-ers. Goodberry will be available for online purchases and in traditional, natural and spe-cialty stores nationwide this Fall. Suggested retail price falls between $1.49 and $1.69, in line with other Metromint varieties for 16.9 oz. individual bottles. Project Goodberry will donate 10 percent of the beverage’s proceeds to non-profi t organizations. For more infor-mation, call (415) 979-0781.

New brand redleaf Water introduces an UV purifi cation process and eco-friendly sensi-bility with its product. The water is sourced from the Canadian Rockies and captured in an aquifer located just under the redleaf bottling facility. Bottles are made of 25 percent-recycled PET plastic and labels use earth-friendly ink. Available in Albertsons stores in Arizona, Colorado, New Mexico and Texas and Mother’s Markets in South-ern California, redleaf Water costs $7.00 for a 12-pack of 16.9 oz. bottles. For more information, call (866) 399-3366.

Ayala introduced a new glass bottle line of Sparkling Herbal Waters. The six fl avors are Lemongrass Mint Vanilla, Lavender Mint, Lemon Verbena Geranium, Cloves Carda-mom Cinnamon, Cinnamon Orange Peel, and Ginger Lemon Peel. Ayala’s waters have no calories, additives or preservatives. They come in 750 ml single glass bottles for the suggested retail price range from $4.49 to $4.99 and can be purchased in 3-packs online for $24. The Sparkling Herbal Water will be distributed nationwide to stores in which “still” Herbal Water is available. For more information, call (610) 668-4000.

American Summits announced the launch of its Natural and Sparkling Water sourced from the Peaks of Wyoming’s Beartooth Mountain Range. Originating from points between 10,500 and 12,000 feet, the water contains elements of potassium, calcium and magnesium. American Summits is currently distributed to restaurants, hotels and gourmet stores in South Florida and Southern Califor-nia. Distribution is forthcoming to Las Vegas and New York. Twelve of the 750 ml bottles are sold in a case for $21.00. For more infor-mation please call (877) 643-4455.

Anti-Ageing Products, Inc. announced the launch of Nutra Resveratrol Anti-Ageing Water. Wrapped in a colorful shrink sleeve to protect it from UV light, Anti-Ageing Water comes in Strawberry Kiwi, Pomegranate Berry, Orange Mango, Natural Citrus and Lemon Lime. Currently being distributed in Atlanta, Chicago, New York, Texas, Califor-nia, Nevada, and Arizona, Nutra Resveratrol Anti-Ageing Water has a suggested retail price of $2.99 for a 20 oz. bottle. For more information call (760) 272-6377.

JUICE

Juicy Juice introduced its new Sparkling Fruit


Juice Beverages containing no added sugar artifi cial colors or fl avors. Made from blend of 70 percent real fruit juice with 30 percent lightly carbonated water, the new juices come in Apple, Berry and Orange fl avors. The juices are available in 8.4 oz. cans and can be purchased in either a multipack of four at $2.68 to $2.99 or in a single serving for $0.99. Juicy Juice Sparkling Juice Beverages are available in local grocery and convenience stores across the United States or select schools and children’s recreational areas. For more information, call (1-800) 225-2270.

TEA

Honest Tea introduced Passion Fruit Green Tea with Maqui Berry. The USDA-certifi ed organic green tea is the fi rst ready-to-drink organic bottled tea to be sweetened with zero-calorie organic Stevia extract. Hon-est Tea is partnering with Susan G. Komen for the Cure and featuring limited-edition labels and pink bottle caps and will donate $100,000 to the cause this year. Honest Tea’s new beverage is available across New Eng-land and Mid-Atlantic states starting in July and will expand distribution to the west and east coasts in September. The suggested retail price is $1.79 for 16.9 oz. For more informa-tion, call (301) 652-3556.

BEER

Dundee Ales & Lagers announced the in-troduction of Stout and Kolsch-style Ales to its summer Craft Packs. The two new styles will remain in the 12-pack variety mix until Fall, when they will be replaced by Porter and Pale Ale. The Stout is 5.8 percent alcohol by volume and the Kolsh is 5.68 percent. Dundee staples India Pale Ale and Pale Bock Lager can be found in the Craft Pack year-round. All bottles are 12 oz. and it is suggested that the 12-pack retail for $12.49. Dundee’s summer Craft Pack has a limited state distribution, including California, New York and Texas. For more information, call (716) 604-1054.

Anchor Brewing Company reintroduced its Humming Ale. It will be available nation-wide from August until November 2010. With a malt of two-row barley, Humming is bold, hoppy ale with 5.9 percent alcohol by volume. It comes in 12 oz. bottles and the suggested retail price for a 6-pack is $11.99. For more information, call (845) 353-1800.

WINE

un4seen Wine Co. announced its debut, un-4seen, which combines Zinfandel, Malbec, Pe-tit Verdot and Merlot grape varietals. The wine is produced at a state-of-the-art facility that minimizes waste and energy consumption with fruit sourced from family-owned vineyards. un4seen comes in a 750 ml bottle for the sug-gested retail price of $10.99. Initial distribution will be in Safeway and Winn Dixie stores in Arizona, Colorado, California and Florida. For more information, call (720) 496-4150.

Real Sangria Red introduced Real Sangria White to the U.S. market. The new fl avor presents a wonderful blend of natural citrus fruit fl avors and fi ne Spanish white wine. Real Sangria White boasts a light-bodied, fruity and refreshing taste and is available in 750 ml and 1.5 L bottles, ranging in price from $6.99 to $8.99 for the 750 ml, and from $10.99 to $12.99 for the 1.5 L. Currently being launched in major grocery chains through California, Florida, Georgia, Illinois, Louisiana, Michi-gan, New Jersey, and New York, Real Sangria White anticipates national distribution. For more information, call (954) 430-5020.

SPORTS DRINKS

Orgain launched its organic ready-to-drink meal replacement beverages in two fl avors, Sweet Vanilla Bean and Creamy Chocolate Fudge. The product contains 16 grams of organic protein, organic complex carbohy-drates, fi ber, and a synergistic immune and vitamin blend, plus antioxidant equiva-lence of 10 servings of fruits and vegetables without caffeine, hormones, antibiotics or preservatives. Orgain comes in an 11 oz. eco-friendly, recyclable tetra pak with a suggested retail price of $3.59 per unit. It is available at Whole Foods Market, Wegmans, Super Supplements, Food Town, Harris Teeter and over 2,000 natural food retailers across the country or online. For more information, call (888) 881-4246.

ENERGY DRINKS

XYIENCE announced the latest fl avor in its Xenergy Xtreme lineup. The Orange Fuel Xenergy Xtreme is sugar- and calorie-free, with only two grams of carbohydrates per serving. The energy drink comes in 16 oz. cans with a suggested retail price of $2.29 to $2.79. It is available in limited states, including Cali-fornia, North Dakota, Texas and Arizona. For more information, call (702) 430-5400. •


GERRY’S INSIGHTS By Gerry Khermouch

THE RECESSION AND INNOVATION: TAKING STOCKAS I WRITE THIS, A LOT OFcompanies in diverse businesses are bring-ing in strong earnings numbers, the stock market has started recovering some of its losses and some economists are say-ing maybe we’re truly moving out of the recession. I’m not entirely convinced, but I do, of course, hope they’re right. Still, this talk of hitting an economic infl ection point offers a good pretext to take stock of the toll the recession has taken on the innovation side of the beverage business. One way to do it is by assessing some of the costs the downturn has exacted.

We can start with new-product introduc-tions. They took a big hit – 30 percent for U.S. food and beverage launches in 2009, if you believe the numbers put out by Mintel. That alone would certainly seem to be a black mark, but that still leaves hundreds of new beverage brands – not a tiny pool! Judging by the lively, ambi-tious crowds at the BevNET Live events of the past year, and by what I’ve seen while roaming stores and distributor warehous-es, the entrepreneurs are still out there in force. And recall this rule of thumb: eco-nomic downturns, by forcing downsized corporate drones out into the real world, often spur new-company and new-brand formation. Taking this all into account, I’d argue that the damage hasn’t been too severe. Certainly, premium brands like Activate and Neuro, with a well-thought-out plan and point of difference, seem to be drawing intense interest from retailers, distributors and consumers.

(That’s not to say that I don’t also hear constant laments from wholesalers that the next big thing isn’t out there. But I’ve learned to take that one with a grain of salt. They – and I – often don’t immediate-ly recognize the next big thing, even when it’s staring everyone right in the face.)

There have been brands that have van-ished and companies that have shut their doors, whether Bombilla & Gourd yerba

mate drinks, the Currant C and Frutzzo juice lines, or kid-targeted lines like Wild Waters, Waddajuice and Y Water. I feel badly about these brands: they had their intriguing aspects and most were launched by entrepreneurs whom it was easy to root for. But none had really found their foot-ing yet, and some were in segments that have been challenging even in good eco-nomic times. Truth is, given the recession’s severity, I feared the casualty count would rise a lot higher. Some of my friends in the business warn me not to jump to conclu-sions, that this is a make-or-break summer for many young beverage brands; if they fail to hit their sales targets, we may well see another wave of closures. Nevertheless, I think the small independent players have survived the downturn reasonably well.

Still, there’s the toll the recession, and its underlying causes, have taken on entre-preneurs’ ability to raise money. In theory, there’s lots of money parked on the side-lines, at a time investors are looking for more tangible kinds of plays than the fi nan-cial and technology vehicles that, they now realize, they never really understood. In practice, with investors so traumatized by the events of the past couple of years, it’s been tough for beverage entrepreneurs to pull in much dough on reasonable terms.

But is that entirely a bad thing? Readers of my newsletter will know that I’ve in-veighed often enough about the risks of raising too much capital too easily, how doing so breeds ineffi ciency and overex-pansion, raising the ante in a game that only a few can possibly win. A tight capi-tal environment forces small companies to really prioritize, to prove their concept in just a few markets, where the inevitable mistakes made along the way don’t burn a lot of capital and credibility. It seems to me that many of the more differentiated young brands are doing OK in bring-ing in new money, whether it’s Sambazon or Mix1 or Hint. And certainly strategic

partners continue in the hunt – particularly when you defi ne “strategic” to mean more than just Coke and Pepsi. Such varied bev-erage companies as Nestle, Sunny Delight Beverage and Coca-Cola Consolidated Bottling have shown an appetite for new brands, and Tata continues in the hunt. Some have come out of left fi eld, like Sunsweet, which took a stake in Ayala as part of a diversifi cation push. They’re all voting with their resources and attention that consumers’ push to healthier, more functional beverages hasn’t been derailed by the recent economic adversity.

Other recession-related problems? Well, pricing, of course. But the big soft drink companies continue to marvel at how “rational” the pricing environment has re-mained, and while many consumers have traded down, brands at a modest premium continue to do OK, as do some with elevat-ed price points but clear value for the money (protein drinks, functional brands, ener-gy drinks). Promotion frequency may be higher but I don’t think it’s necessary to run a 10-for-$10 every other week to hold your space. Nor do many retailers seem to have dropped their yen for experimentation. Just as they’re ignoring the experts’ complaints that they’re over-sku’ed in craft beers, they seem happy to devote a disproportionate amount of shelf space to intriguing new non-alcoholic beverage choices, and not al-ways in return for a hefty slotting check.

Bottom line: it’s been a rough couple of years for many of us, but I don’t think we need to worry that the pipeline of innova-tive products is drying up. Hopefully, com-panies that have weathered the crucible of the recession will have learned operate in a smarter, more disciplined and straightfor-ward way that serves the industry better.

Longtime beverage-watcher Gerry Khermouch is executive editor of Beverage Business Insights, a twice-weekly e-newsletter covering the nonalcoholic beverage sector.


Pricing’s Down, Sales Are Up, and a New Generation of Independents Pursues DSD

By Jeffrey Klineman

TEA LEAFREADING

After a period of rapid growth that saw venture capital firms take stakes in entrepreneurial tea companies like Sweet Leaf and Steaz, and Coca-Cola itself buy 40 percent of Honest Tea, investment in the category seemed to tail off. The slowing of the flow of in-vestment dollars has paralleled much of the beverage industry.

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The category itself, however, even if it deals in an iced product, remains hot. In fact, sales of canned and bottled tea were up a torrid 10 percent over the last 12 months, while unit sales were even higher – up just over 14 percent, accord-ing to symphony IRI Group, which measured Supermarkets, Drugstores, Gas and Convenience Stores and Mass Market retailers excluding Wal-Mart. And those numbers don’t include those “up-and-down-the-street” accounts where insurgent tea brands have historically thrived.

Still, that difference in the rate of increase between cases and dollars also emphasizes what many retailers, distributors, and marketers have been saying recently: that the increased volume is largely coming on the heels of pricing incentives. The numbers bear it out to some extent, as well: pricing was down $.06 per unit from last year, much of it driven by low-cost entrants like Lipton Brisk Tea, which has a new $.99 on-can package, as well as Nestea, which dropped prices more than 10 percent to keep up with its rival.

Some of that pricing competition, initially aimed at trying to catch up to category leader AriZona and its phalanx of pre-priced 24 oz. cans, has also entered the entrepreneurial ranks.

Look at Sweet Leaf Tea, which is in the midst of a push to grow its sales in front of options that can trigger a sale to investor Nestle Waters. The company reduced its average unit price by $.21, according to IRI – but it also increased its reliance on Nestle’s distribution network to realize a unit sales increase of more than 70 percent, enough to put it in the thick of competi-tion with another $.99 newcomer, Peace Tea, as well as premium brands Honest Tea and Tazo. All of the three are distributed through Pepsi or Coke’s systems.

There are concerns that the race-to-the-bottom pricing may ruin that emerging class of whole-leaf products – the ones operat-ing on the very same premium-priced, healthy-aura principles that attracted the big companies in the fi rst place.

“There is some overplay there,” said John Blackington, a partner at GBS Growth Partners. “Coke and Pepsi in particular, they’ve just destroyed the pricing in the premium category.”

The pricing cuts haven’t completely sat well with some Sweet Leaf investors either. Some note that the company has lost its ability to drive better margins. Currently, it is keeping its more-expensive glass line in its UNFI broker network while only giving DSD distributors access to lower margin plastic bottles and cans.

And the pricing game can backfi re. Attempting to hit sales goals set by its own investors last year, Steaz slashed prices and began a summer-long 10-for-$10 promotion for its still-emerging tea line, but ended up with less than stellar results: while sales took off, the company failed to make enough money on the sales to sustain the expansion of the brand, and eventually its founder was squeezed out.

That’s why New Leaf COO Bill Sipper is wary of getting into a pricing war.

“We’re not going to bastardize the price of the product to move cases,” Sipper said. “Everyone is playing the supermarket discount game. But how do you have a new premium tea when you’re at $1.49 in plastic and $.79 in cans?”

New Leaf and another independent brand, Xing Tea, are two of the most exciting stories in the tea category this year, showing spirited growth and fast expansion of their DSD networks – with nice increases in sales as a result.

As of this writing, Xing had reached complete coverage in more than 40 states and New Leaf 37; the power of an expanded network is readily apparent for New Leaf, as it has nearly doubled its sales in the past year – all while still activat-ing many of its new accounts. The momentum at New Age

Two of the more exciting stories in the category, Xing Tea and New Leaf Tea, have reached complete coverage in 40 states and 37 states, respectively.

In 2010, we are donating $100,000 to Susan G. Komen for the Cure® to help in the fight against breast cancer.

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Arizona $628,141,600 7.94%

Lipton $320,216,400 -8.96%

Lipton Brisk Tea $212,818,700 46.19%

Snapple $190,600,700 6.28%

Lipton Pureleaf $165,752,900 13.31%

Diet Snapple $122,179,400 19.68%

Nestea $115,620,200 -0.10%

Gold Peak $87,090,460 45.97%

Arizona Arnold Palmer $80,228,790 117.58%

Lipton Diet $64,037,790 -3.60%

Private Label $45,660,580 32.88%

Arizona RX $28,675,790 8.58%

SoBe $21,837,860 -19.13%

Arnold Palmer Lite Half & Half $20,400,570 144.44%

Nestea Diet $16,662,520 -20.82%

Fuze $16,179,260 -34.21%

Peace Tea $16,047,960 N/A

Honest Tea $16,047,960 21.88%

Sweet Leaf $11,717,990 51.11%

XingTea $11,577,980 28.63%

Beverage-owned Xing is also apparent, where a steady infl ux of new accounts has resulted in 30 percent growth off a larger base than new leaf – in fact, its $11.5 million in sales are al-most exactly what Sweet Leaf did in the past 52 weeks.

“Those numbers are going to continue to grow even faster with some of the stuff we’ve got coming up,” said Scott LeBon, CEO of Xing Tea. “We’re going to continue to grow like we are and we’re not going to compromise to a low dollar product. When you’re competing with the big boys, it’s all about the share, and when you see a dip you feel like you need to drop your price, but you cheapen the product – and its image – when you do that. We’re not going to compromise what we’re building.”

Still, with so many entrants into the tea category over the past few years – including new varieties like Kombucha and weight management teas that operated loosely within the category – it’s hard for some companies to build their presence through pricing or straight DSD distribution. And budgets remain a concern. New Leaf recently fi red one-third of its sales staff to cut overhead costs and shift its limited resources toward marketing efforts.

Newcomer Rob Ehrlich, the founder of Rob’s Really Good, recently moved from a strong DSD focus, convincing his dis-tributors to rewrite their contracts to allow his natural and specialty foods broker network to compete for authorizations with them in their home cities.

“Look, if our products are out there and are getting bigger, [the DSD houses] are going to have an easier time selling,” Eh-rlich said. “It’s a new brand still, and there’s not much going on just yet and they know that.”

Of course, part of DSD’s chief advantage is that it can often hit accounts that aren’t necessarily part of those accounted for by simple IRI or Nielsen numbers. Those up-and-down-the-street accounts like delis, office dispensaries and kiosks, are often where independent brands like a Rob’s, a Xing or New Leaf – even a still-emerging Honest Tea or Steaz – can start to build a presence. And they’re also places where pricing integrity can keep a brand afloat.

That might be why, although investment has declined a bit, the tea category continues to draw attention from some investors and brand incubators. BYB Products, an innovation unit within Coca-Cola Consolidated, a North Carolina-based distributor, recently invested in two independent brands and started a line of its own internally.“The reason’s pretty obvious,” says Blackington, himself an

investor in Cha Dao tea, one of the brands in which BYB took a position. “The category is huge and it’s growing. Others aren’t.” •


BRAND NEWS: RTD TEA

BRAND NEWSHonest Tea. Honest Tea recently launched Passion Fruit Green Tea with Maqui Berry, the fi rst ready-to-drink organic bottled tea naturally sweetened with organic stevia. As part of the new variety’s launch, Honest Tea is partnering with Susan G. Komen for the Cure. Bottles will be outfi tted with limited-edition Komen for the Cure pink labels and caps and Honest Tea is donating $100,000 this year to Komen to help in the fi ght against breast can-cer. Like all of Honest Tea’s green teas, Passion Fruit Green Tea is brewed with organic tea leaves and is loaded with the cancer-fi ghting antioxidant EGCG, epigallocatechin gallate.

China Mist. China Mist Pure Bottled Organic Teas are moving beyond California and Ari-zona and will now be available in 31 states through new distributor relationships. China Mist Pure has already won four awards for its tea and bottle design; North American Tea Champion First Place Award for Flavored Black Tea RTD (Dragon Fruit), North Ameri-can Tea Champion Second Place Award for Sweetened Green Tea RTD (Blackberry Jas-mine Green Tea with Lemonade) the 2010 SOFI silver award winner for the Lotus Pear Green Tea blend and a silver World Beverage Award for 2008-2009 in the tea category.

Mate Fusion. Mate Fusion recently received placement in several new accounts: GIANT of Carlisle, PA, WEIS Markets 64 stores, Fair-way Markets, Whole Foods of New England, FoodTown and selected 7-Elevens. The com-pany ran summer pricing promotions of 10-for-$10 and 4-for-$5.

Guayaki Yerba Mate. Guayaki was recently featured in a scientifi c study as having the highest level of antioxidants of any beverage tested – with more than 100 times the total polyphenol capacity of other beverages. Guay-aki is also in the middle of a major DSD push, having added Haralambos Beverage Compa-ny on the West Coast and Dora’s Naturals in New York, New Jersey, and Connecticut.

AriZona Beverages. AriZona recently launched a zero-calorie version of the Ar-nold Palmer Half & Half called Arnold Palmer Zero Half & Half. Sweetened with calorie-free Splenda, the Arnold Palmer

Zero Half & Half still has the same great taste as the original, but now without any calories.Like the other Arnold Palmer prod-ucts, the zero calorie version has a photo-graph of the iconic golfer during one of the many highlights of his career featured on the can. And, like all AriZona beverages, Arnold Palmer Zero Half & Half contains no artifi cial fl avors, colors or preservatives.

TeaZazz. TeaZazz Sparkling Tea is proud to unveiled new packaging, a reformulated product and an additional fl avor for Summer 2010. The new packaging allows for a more environmentally friendly bottle than the pre-vious full shrink wrap and it also helps move TeaZazz into cross category placements for specialty sodas as well as tea sets. The new formulation brings the calorie content to only 10 calories a serving. In addition, Tea-Zazz added Half & Half Sparkling Black Tea Lemonade to its lineup. TeaZazz also launched in Sam’s Club in July.

Sweet Leaf. Sweet Leaf added two new fl a-vors, Lemon and Citrus Green. Both continue with the company’s tradition of providing USDA certifi ed organic iced tea that packs a fl avorful punch via natural ingredients. The new Lemon Iced Tea is a mix of premium black tea infused with the crisp taste of a fresh-squeezed lemon. The Citrus Green Tea offers a blend of premium green tea and the citrus fl avors of orange, lemon, and lime. The two new fl avors are available in either a 15.5oz. can, 16oz. glass bottle, 20oz. plastic bottle, or 64 oz. multi-serve plastic container. All new fl avors are available at participating retail-ers such as Whole Foods, Publix, HEB, Jewel Osco, Kroger, and Safeway, among others.

TeaCrest. TeaCrest T42 has received organic certifi cation for its traditional and herbal teas. Additionally, the company is manufac-turing teas for private label customers, in-cluding Earth Fare.

Numi Tea. Numi continues to add distribu-tion for its bottled Puerh teas, which are now available in Northern California Costco loca-tions. Numi’s Puerh teas are available in Man-go Passion Puerh Black Tea, Earl Grey Puerh Black Tea, Magnolia Jasmine Puerh Green

©2010 BYB Brands, Inc. Simmer and the Simmer logo are trademarks of BYB Brands, Inc.

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BRAND NEWS: RTD TEA

Tea, Peach Nectar Puerh Green Tea, and Mo-roccan Mint Puerh Green Tea. On average, Numi’s bottled organic puerh teas have half the calories and sugar of other bottled teas, one third the calories and sugar of canned or bottled sodas and 50% more antioxidants than comparble bottled teas. They are lightly sweetened with low-glycemic agave nectar and/or organic cane juice.

Revolution Tea. Revolution 3D Tea, an all-natural ready-to-drink white tea enhanced with superfruits and vitamins, recently signed a dis-tribution agreement with Spike Beverage for the state of Arizona. 3D is now available through Safeway and all Safeway subsidiaries includ-ing Dominick’s, Randalls, Tom Thumb, Carrs, Vons and Pavilions in Arizona, and has also been added to Bashas’ stores in the same state.

Tradewinds Tea. Tradewinds teas are now being served with all-natural sugar. In addi-tion to this change in product, Tradewinds was also recently acquired by Sweet Leaf Tea and has big plans for future expansion.

Noyu. Since launching their fi ve original, lightly sweetened and functional teas, Noyu Teas has recently added two unsweetened fl a-vors (Pure Green and Pure Oolong) to their suite of offerings. Moving into their second year in The North American Market, NOYU has aimed for distribution in cafes, sandwich shops and specialty markets in the San Fran-cisco Bay Area; Noyu can also be found in many prime New York City hot spots as well as many natural food stores that are distribut-ed by UNFI and Nature’s Best. The company is beginning the process of expanding to tra-ditional beverage distributors and all inquiries are welcome.

Delta Blues Iced Tea Co. Delta Blues Tea Punch is a regional tea based beverage re-created from forgotten recipes that have been made for 200 years. Distributed through Tree of Life, Delta Blues recently served as an offi -cial donor of the 9th Annual Blue Moon Gala benefi ting the Land Trust for Tennessee.

New Leaf Tea. Continuing to add distri-bution, New Leaf is now available in 37 states, including Utah. The company recently launched a line of lemonades, including a Tea/Lemonade blend called “The Tiger.” The com-pany also recently announced its unoffi cial sponsorship of CBS Recording Artist Keaton

Simons’ Summer Tour. Simons, along with New Leaf’s Defenders of Taste, christened the tour with a newly branded tour bus, which was unveiled at this year’s Fancy Food Show in NYC. The Defenders of Taste, meanwhile, spent much of the summer issuing friendly violations to individuals caught drinking bev-erages made with artifi cial ingredients or high-fructose corn syrup.

XingTea. An all-natural premium green tea made with real sugar, XingTea Sells in grocery, c-stores, natural, health & wellness, delicates-sens and other accounts interested in handling all-natural teas. XingTea is now selling in 44 states plus international business. XingTea supports the DSD system and offers exclusive territories.

Rooibee Red Tea. Rooibee Red Tea has launched its seventh fl avor in the company’s growing product line, Vanilla Chai. Rooibee Red Tea manufactures and produces a line of bottled tea products that are naturally sweet, high in antioxidants, caffeine free and gluten free. All products are USDA certifi ed organic and fl avors include Cranberry Pomegranate, Watermelon Mint, Sweetened, Peach, Honey Lemon and Unsweetened.

Inko’s. In the past year, Inko’s has received new retail placement for its 16 oz. glass prod-ucts in several new chains, including King Soopers in Colorado, Dierbergs in Missouri and Molly Stone’s in San Francisco. The com-pany also started shipping export contain-ers to the following locations in Asia: Hong Kong, South Korea, Thailand the Philippines, and developed two new products designed specifi cally for school vending initiatives: 12 oz. cans of Blueberry White Tea and Straw-berry White Tea, both of which were put in New York City high school vending machines.

Rob’s Really Good. After debuting in Janu-ary of this year, Rob’s Really Good has gained distribution via DSD networks in New York (Exclusive), Boston (Great State), Los Angeles (Haralambos), San Diego (5 Star), San Fran-cisco (HEM), Chicago (River North) and New Jersey (Peerless), as well as natural foods dis-tributors UNFI and Tree of Life.

Ito En. Ito En recently launched a Mate Sen-cha Shot line with 3 Shots: Sencha, Oolong & Mate. Those products have been rolled out nationwide in chains like Wegmans,


Whole Foods and Bristol Farms. Ito En’s Traditional line is now comprised of four flavors: Oi Ocha, Oi Ocha Dark, Jasmine Green & Oolong. Additionally, TEAS’ TEA Naturally Sweet(Blueberry Green) won 1st Place at Best Flavored Green Tea at the 2010 World Tea Expo.

Oooli. This year Oooli Beverages Inc. launched the Oooli brand of organic iced teas, designed for health conscious, weight conscious and diabetic consumers. These products are all-natural, organic, fruit-infused bottled iced teas that are low in sugar. They are available in four fl avors: Original Unsweetened, Cran-berry Green, Passion Mango Oolong, and Pomegranate Ginger Blueberry Green Tea.

Lipton Brisk. Lipton Brisk ice tea took an in-novative approach to packaging by commis-sioning original pieces of art from emerging artists globally for its 1-liter plastic bottles and 24 oz. cans. Brisk used the artwork to help launch the new pack sizes at a 99-cent price point in early 2010, working with six different artists to bring the bold fl avors of Lipton Brisk to life on the new pack sizes. The new artwork

will roll out across the full mix in 2011.

KimBees. Launched recently in North Caro-lina, KimBees Gourmet Sweet Teas are avail-able in Lemon-Raspberry and Almond Sweet Green Tea. KimBees won 1st place for best packaging in the RTD category, and 2nd and 3rd place for the Lemon Raspberry and Al-mond Sweet Green teas, respectively. The line consists of a 16 oz. bottle as well as a 750 ml multi-serve bottle.

Montauk BeverageWorks. Montauk Bever-ageWorks, makers of fresh brewed iced teas is launching three new iced tea SKUs in August, and is increasing distribution throughout the New York metropolitan region. The company is also seeking distribution in other regions. The company’s new, premium, fresh-brewed iced teas will be; Goji Pomegranate Green Tea, Raspberry Hibiscus, and Citrus Unsweetened Black Tea.

BYB Brands. BYB has been busy in the RTD business, placing investments in the Barry Cooper Energy Tea and Cha Dao tea companies, as well as developing its own brand, Country Breeze. •

BEVNETINNOVATION 15january : february 2008

• The Flavometer: Top Flavors

1. Blend

2. Lemon

3. Orange

4. Apple

5. Strawberry

6. Vanilla

7. Chocolate

8. Grape

9. Peach

10. Mango

10. Pineapple

Health Drinks: Top Flavors in New Products, Nov. 2006-Oct. 2007

1. Blend

2. Orange

3. Lemon

4. Berry

4. Lime

6. Citrus

7. Grape

8. Strawberry

9. Mango

10. Guarana Isotonic & Energy Drinks: Top Flavors in New Products, Dec. 2006-Nov. 2007

SOURCE: PRODUCTSCAN ONLINE (www.productscan.com) SOURCE: PRODUCTSCAN ONLINE (www.productscan.com)

highlights.indd 15 3/19/08 5:32:28 PM


Good news is a scarce commodity in the beer industry these days. The recession proved that consumers are less inclined to drink away their hard times as we might have supposed, and the beer market has suffered as a result. Though domestic production has flagged, the numbers indicate that the import beer market took the biggest hit.

It’s a tough blow for a sector that just a few years ago was supporting much of the growth in the beer category, even as mass domestics started to fall. But times have changed: the Beer Institute reported that while domestic production dropped by 1.1 percent last year, imports were down 9.8 percent.

This might seem like a surprisingly gloomy decline, but the news might not be as bad as the overall import numbers suggest.

Mike Mazzoni, long time beer industry consultant and one of the men responsible for the rise of Corona as the number one U.S. import brand, doesn’t believe that im-ports are doing all that badly.

Mazzoni says that the drop in overall import volume from 2009 is mainly a refl ection of two brands, Corona and Heineken. Beer Marketers Insight reports that Corona Extra held 28.4 percent of the import beer market and Heineken took the number two spot with 17.8 percent in 2008. Both of these brands continue to hold nearly half the import market

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share but their sales are on the decline. In the past 52 weeks, both brands dropped by more than seven percent.

But Mazzoni says that “these brands have been around for 25 years” and have reached the end of their product life cycle. This leaves space for competing brands to step in. Perhaps that’s why sales of other Mexican imports are on the rise, with Neg-ra Modelo leading the way.

The recession has been especially hard on imported beer. Mazzoni says that the decline in on-premise sales (consumers are spending less by forgoing visits to bars

and restaurants) has hit the import market especially hard. He says that off-premise sales are still strong but the on-premise channel is where imports sell the most.

To compound the problem for imports, Mazzoni says that craft beers have grabbed some of the cachet they held throughout the 1980s and early 1990s as the pre-mium product on the market. Craft beer is the only segment of the beer market that is experiencing prolonged and rapid growth. According to the Brewer’s Asso-ciation, craft beer was up 7.2 percent by volume last year, compared to an overall beer market decline of 2.2 percent. Though craft brewing only holds 4.3 percent of the beer market by volume, many consumers have shifted to these high-quality domestic brews, especially in on-premise venues.

Though weak on-premise sales during this sluggish economy and increased com-petition from craft beer –the rising star of the beer industry— are factors that bode poorly for the future of imports, not all the news is bad. Beer Marketers Insights recently reported that imports were up 2.5 percent in May and up 3.3 percent for the fi rst fi ve months of this year. It is hard to say whether a strong recovery for imports is on the horizon, but perhaps the numbers aren’t as scary as they seem. •

With sales of the two leading imports, Corona and Heineken, on the slide, Mexican imports such as Negra Modelo are on the rise.

On-premise sales account for much of import beer’s success, but consumers forgoing visits to bars and the rise of craft beer has hit the import market especially hard. IM

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Tecate. Tecate renewed its partnership with ESPN as a sponsor of “Friday Night Fights” in January. After receiving title sponsorship of the Tecate Friday Night Fights Studio, Tecate recently offered customers a mail-in rebate coupon for the pay-per-view event with the purchase of a 12-pack or larger of Tecate or Tecate Light.

Bohemia. Bohemia has maintained its 4-year partnership with Chef Rick Bayless, owner of Frontera Grill and Topalobambo in Chi-cago, Illinois. The company has continued to support Bayless and his site, FronteraFiesta.com, where consumers can fi nd tips and ideas to organize their ideal party, including party themes and full menu courses.

Presidente. Presidente Beer will be increasing its U.S. distribution in an effort to hit more mainstream markets and further become a leading Latin import among U.S. beer drink-ers. With assistance from ViVA Partnership, the company has chosen to target South Flor-

ida residents and U.S. travelers to the Carib-bean. The campaign kicked off in June.

Warsteiner. Warsteiner launched its seasonal Oktoberfest beer in mid-August. The product will be available until mid-October through-out the U.S. Additionally, Warsteiner has up-dated the Oktoberfest bottle and can labeling with a new logo, fonts and design.

Corona. Corona launched its fi rst national ad-vertising campaign for its Light beer. The fi rst TV spot, called “Moonlight,” is supported by Out of Home advertising and it will be shown on ESPN, NBC, Comedy Central, Versus, and on FOX Sports.

Dos Equis. Dos Equis closed its summer pro-motion, the Most Interesting “Cargo Hunt “on Labor Day. Consumers were challenged to ‘hunt’ for and return the rare objects and lost treasures misplaced by the brand’s Most Interesting Man from its ‘Most Interesting Man in the World’ campaign. •

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WITH ITS PARENT COMPANY LACKING NEW BRANDS AND INNOVATION, THE DISTRIBUTOR, ABOUT TO BE BOUGHT OUT, NEVERTHELESS WENT FOR BROKE.BY JEFFREY KLINEMAN

SEPTEMBER 2008 FEBRUARY 2009

Signs deal to distribute Crush, giving company stronger orange CSD than PepsiCo’s lagging Tropicana Twister brand.

Signs deal to distribute Rockstar, #3 energy drink brand. Rockstar had a three-to-one sales advantage over Amp, PepsiCo’s top energy brand at the time.

With fi ve key deals, the Pepsi Bottling Group – now Pepsi Beverages Company – managed to overhaul its beverage portfolio in just 18 months, helping bring respectability to several important new beverage categories. Here are some of the key moves:

HOW PBG (rip) REFRESHED PEPSI


PepsiCo Inc. and the Coca-Cola Co., Inc. have traditionally hewn to different strategies in their constant I-raise-you-raise battle for market supremacy.

While retailing on-shelf is often simply a pricing game, when it comes to the kinds of products the companies offer those retailers, Coke has preferred to go all in, making big purchases like Glaceau, completely reinvent-ing its namesake product, even reversing course on that reinvention. When it succeeds – or fails – it has typically done so in spectacular fashion.

PepsiCo, however, has been slower and steadier at the table, preferring to win by building a full raise rather than running other players off the table by raising the stakes. That strategy of steadily build-ing a strong portfolio reached its apex in 2008, when, due to strong performances across a number of brands, the company’s valuation fi nally exceeded that of its chief rival.

Indeed, PepsiCo is a true business conglomerate, comprised not just of bever-age brands but companies like

Frito-Lay and Quaker that play in snacks and breakfast foods. As part of its wider reach, PepsiCo has also built leadership positions in RTD coffee and tea categories by building partnerships with Unilever and Starbucks; both alliances have kept it ahead of its chief rival in these parts of the cooler by build-ing a horizontally integrated portfolio rather than one centered around just one or two top brands. When it came to energy drinks, PepsiCo built a suite of products to build up share, rather than try to center its effort behind one brand.

But for a company built to win by storing up a strong set of very good cards rather than one that gambled off a few aces, when it comes to in-novation, PepsiCo has shown a fairly anemic series of hands. Even when its strategy paid off and it briefl y passed Coke in market capitalization, in mid-2008, PepsiCo neverthe-less slipped back by the end of that year. And to make things worse, at the end of that year, PepsiCo imitated Coke’s play-book by going for a few big

plays of its own, re-launching major planks like Gatorade and Tropicana – and fumbling them – while still feeling the pain of industry-wide declines in bottled water and CSDs.

And while PepsiCo had always shown leadership in earlier eras when it came to building “New Age” beverage categories like sports drinks and bottled water, when it came to the current emerg-ing crop – energy drinks, functional waters, the next generation of sports drinks – it was being left behind.

By late 2008 Coke had acquired Glaceau and it had

APRIL 2009 SEPTEMBER 2009 APRIL 2010

Announces deal to distribute Tampico Plus, a low-sugar juice drink. Gives company stronger presence in Hispanic market.

Signs deal to distribute Muscle Milk, the top-selling protein drink, with sales of $250 million. PepsiCo at the time had no protein beverage to speak of.

Invests in One Natural Experience (O.N.E.), giving company brand in emerging Coconut Water category.

revved up an energy portfolio by growing NOS and creat-ing a distribution partnership with Hansen’s for Monster Energy. Gatorade seemed less important in light of the specialization of the sports nutrition category, one that had begun to take protein and caffeine seriously. While PepsiCo had rebuilt SoBe into a fi ghter brand to take on Vitaminwater, distributors still had one serious question about Pepsi’s beverage offer-ings: had the company, which has always tried to be more youthful than its competitors, become reliant on a moribund

PepsiCo is a true business conglomerate, comprised not just of beverage brands but companies like Frito-Lay and Quaker. PepsiCo has also built leadership positions in RTD coffee and tea categories by building partnerships with Unilever and Starbucks.


stable of brands?At least one of Pepsi’s major

partners seemed to think so: Pepsi Bottling Group (PBG) – which, as the company’s chief distributor, was sure to suffer collateral damage due to flagging performance by Pepsi’s brands. So even with talk swirling in the background (correctly, it turned out) that the distribution company might soon be bought by the larger entity, PBG began to deal itself a new hand of its own. It was a bold move, given that distributors are often loathe to upset their chief part-ners by seeking outside brands – and that both PepsiCo CEO

Indra Nooyi and PBG CEO Eric Foss were on record as not being interested in buying any of those outside brands, either.

Nevertheless, PBG went to work, and in 18 months, even as PBG has itself become part of the larger PepsiCo, the portfolio of brands distributed by or associated with brand Pepsi has changed consider-ably, placing building blocks in several evolving beverage categories – those that the chief supplier had very little, if any, presence in the past.

“They’ve certainly covered a lot of ground very rapidly,” says Carl Sweat, the CEO of FRS, a company that PepsiCo

itself recently cut a distribution deal with to broaden its sports nutrition offerings.

Beginning in early 2009, PBG augmented its portfolio of brands by adding distribu-tion deals for key companies in emerging areas: Rockstar for energy drinks, Muscle Milk for sports nutrition, and O.N.E. for coconut water. PBG also shored up holes in old-line categories like CSDs – adding Crush from the Dr Pepper Snapple Group – and, most recently, it brought on board the ethnically-focused Hispanic power brand Tam-pico to shore up its portfolio of juice offerings.

“It was the bottlers who took the initiative completely,”

said a source with close knowl-edge of the deals. “They went out and got Crush, Tampico, Muscle Milk. [PepsiCo] can’t argue with the millions of cases that a brand like Crush brought into the system.”

While PepsiCo only bought in on some of the ideas initially, as PBG and PepsiCo have begun the process of knitting themselves into one larger company – in fact, as they sat down to compile their Annual Operating Plans this summer, which will detail how the companies will focus their efforts in the coming year – it was increasingly apparent that those alliances made by PBG

will play an important role in shaping the hand that Pepsi will show in the future.

“I think they need these beverages,” said Joey Cannata, the senior VP of sales and dis-tribution for Rockstar. “To win where they haven’t tradition-ally won, they’re going to need Rockstar. They’ve done a great job in partnerships in the past, look at Lipton [Unilever] and Starbucks, but the one place they hadn’t done it is energy.”

Not that the brands themselves haven’t benefitted. When Rockstar hooked up with PepsiCo, it was facing distribution limbo. Once the first of the three large independent energy brands to hook up with one of the Red

or Blue system, Rockstar’s three year-old distribution deal with Coca-Cola Enterprises was now compromised by a new agreement between Coke, CCE and archrival Monster Energy. Meanwhile, Rockstar had burned bridges exiting its independent DSD network, leaving a limited number of places for it to turn.

But Pepsi’s weakness in the energy arena left it a natural fit for Rockstar, and in January of 2009, both PBG and Pepsi struck, cutting a deal that put Rockstar into Pepsi accounts in the late spring. While it took a year for momentum to build, recent reports showed Rock-star up 28 percent year-over-year in the last sales period, according to Cannata.

That’s not to say that things have been rosy in every deal. O.N.E. has struggled to sepa-rate itself from rivals ZICO and Vita Coco since it came on board with PBG. Meanwhile, Muscle Milk, which pioneered the protein beverage category and built sales past $250 mil-lion, was forced to realign its sales force earlier this year to try to get into better step with Pepsi’s major accounts. But at a time when sports nutrition is being remade – witness the second reboot of Gatorade that has taken place in the past 18 months – distributing the leading brand in the protein space seems to be a wise move.

“From a retail opportunity and partnership standpoint, and in terms of filling the void, I think what they’ve done is incredible,” says John Blair, the Senior VP of sales for Muscle Milk. “They knew they had to strengthen their hand, and they’ve done so.”

Of course, PBG wasn’t just operating to make its parent company look good. Much of

With other core Pepsi lines sliding, PBG, in 2008, opened up a program called “Learning Labs” to seek investment in up-and-coming brands and nurture them in test markets. The first investment was with O.N.E.

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what drove its attempt to fi ll space in its portfolio was an increasing sense that it had to grab some of the revenues it couldn’t get from Gatorade, a brand that PepsiCo distributes through its warehouse division rather than DSD. With other core Pepsi lines sliding, PBG, in 2008, opened up a program called “Learning Labs” to seek investment in up-and-coming brands and nurture them in test markets. The fi rst invest-ment was with O.N.E. – yet another rising player in sports and nutrition. While still a small category, the activity in coconut water has been the story of the year across the beverage industry.

The legacy of Learning Labs continues today – the Tampico deal, which added Tampico Plus, a reduced-sugar juice line

of juice drinks to the Pepsi distribution portfolio, was also announced as part of the Learning Labs program. This time, however, it was billed as a program of Pepsi Beverage Company – the entity that represents the combination of PepsiCo’s two recent distribu-tor acquisitions, PBG and Pepsi Americas.

At a recent year-end meeting designed to introduce the com-pany, its bottlers, and assorted Wall Street hangers-on to upper-management’s strategy for “The Power of One,” PepsiCo’s vaunted attempt to leverage all of its brands through its now-vertically in-tegrated distribution network, it became apparent just how large an impact the PBG crew would have as the company went forward. PBG’s former

CEO – now CEO of Pepsi Beverage Company – Eric Foss made it clear that “Learning Labs” would continue. In ear-lier statements, he had made it clear that Pepsi’s bottlers would continue to seek outside brands to grow revenue – revenue that will now benefi t the combined company.

Nevertheless, the purchase of PBG did throw a wrench into the growth of the portfo-lio in at least one respect – at the time of the acquisition, PBG had more potential part-nerships in the works. While the two companies integrate, activity on those deals has slowed. Only time will tell if the legacy of PBG’s strategic alliances continues to help the Pepsi portfolio evolve. But in the meantime, you can see it in your store. •

FRS is a company that PepsiCo itself recently cut a distribution deal with to broaden its sports nutrition offerings.

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NO PRESERVATIVES

5 BENEFITS, 8 FLAVORS

A FRESH TWIST ON VITAMINS

© 2010 ACTIVATE DRINKS

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ATTRIBUTES: Enhanced

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TalkingRain Beverage

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actiVwater

American Summits

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Arizona Beverages

PRODUCTS: Green Tea, Mandarin Orange, Pomegranate, Yumberry


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AriZona Tea Water

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Apollinaris Sparkling Water

Aqua Straw Inc.

PRODUCTS: Aqua Straw Natural Spring Water



Aqua Straw

AquaHydrate, Inc

PRODUCTS: AquaHydrate

PACKAGING: 33.8 oz. PET, 16.9 oz. PET


AquaHydrate

Arizona Beverages

PRODUCTS: Detox: Orange Citrus, Energy: Lemon Lime, Immunity: Pomegranate Punch, Relax: Berry Blend



AriZona Rescue Water

Arizona Beverages

PRODUCTS: Green Tea, Mandarin Orange, Pomegranate, Yumberry



AriZona Tea Water

Arizona Beverages

PRODUCTS: Vapor Water, Vapor Water Sports Bottle, Immunity: Pomegranate Punch, Relax: Berry Blend

PACKAGING: 33.8 oz. PET, 25.3 oz. PET, 20 20


AriZona Vapor Water

Assure Food and Beverage

PRODUCTS: Goji Lemonade, Pomegranate Blueberry, Raspberry Acai, Peach Mango

PACKAGING: 12 oz. Pouch


Assure

Herbal Water, Inc.

PRODUCTS: Ginger Lemon Peel (sparkling), Lemongrass Mint Vanilla (sparkling), Lavender Mint, Cinnamon Orange Peel (sparkling), Cloves Cardamom Cinnamon, Lemon Verbena Geranium

PACKAGING: 16 oz. PET, 25 oz. Glass

ATTRIBUTES: Enhanced, Flavored, On Premise, USDA Organic, Sparkling

Ayala’s Herbal Water


Balance Water Company

PRODUCTS: Balance RELAX, Balance MIND, Balance WOMEN, Balance TRAVEL

PACKAGING: 1 L. PET, 16 oz. PET


Balance

Taste Of Nature, Inc

PRODUCTS: Bali Pure Natural Artesian Bottled Water

PACKAGING: 12 oz. 16.9 oz. 1 L. 1.5 L.


Bali Artesian Water

BOT Beverages

PRODUCTS: Lemon BOT Enhanced Water, Berry BOT Enhanced Water, Grape BOT Enhanced Water, Orange BOT Enhanced Water

PACKAGING: 16.9 oz. PET


BOT Enhanced Water

The Coca-Cola Company

PRODUCTS: DASANI Purifi ed Water, DASANI Natural Lemon Flavored Water, DASANI Natural Strawberry Flavored Water, DASANI Natural Grape Flavored Water, DASANI Natural Raspberry Flavored Water

PACKAGING: 20 oz. PET, 1 L. PET, 16.9 oz. PET, 12 oz. PET


DASANI

drench usa

PRODUCTS: H2O, Strawberry Pomegranate, Berry, Lemon, Green Tea



drench

Echo Beverages

PRODUCTS: Echo Water

PACKAGING: 1 L. 100% RPET


Echo

Eldorado Spring Water

PRODUCTS: Natural Spring Water; Organic Vitamin Spring Water Pink Passion Guava, Strawberry Blueberry, Black Raspberry, Dragonfruit, Peach Mango, Sicilian Orange

PACKAGING: 0.5 L. 100% RPET, 20 oz. PET

ATTRIBUTES: Enhanced, Flavored, USDA Organic

Eldorado Natural Spring Water

9-12, Corp.

PRODUCTS: Natural Lemon Flavor, Natural Orange Flavor



Elevate Fiber Water

English Mountain Spring Water Co

PRODUCTS: Spring Water/Still

PACKAGING: 8 oz. PET, 12 oz. PET, 16.9 oz. PET, 20 oz. PET, 1 L. PET, 375 mL. Glass, 750 mL. Glass


English Mountain Spring Water

Essentia Water, Inc.

PRODUCTS: Essentia, the feel good water

PACKAGING: 20 oz. PET, 1 L. PET, 1.5 L. PET


Essentia

Ex Drinks, LLC

PRODUCTS: Ex Aqua Vitamins Lemon Lime, Ex Aqua Vitamins Raspberry, Ex Aqua Vitamins Peach Mango



Ex Aqua Vitamins

FIJI Water

PRODUCTS: FIJI Water

PACKAGING: 330 mL. PET, 500 mL. PET, 1 L. PET, 1.5 L. PET

ATTRIBUTES: On Premise

FIJI Water


English Mountain Spring Water Co

PRODUCTS: Spring Water/Still

PACKAGING: 8 oz. PET, 12 oz. PET, 16.9 oz. PET, 20 oz. PET, 1 L. PET, 375 mL. Glass, 750 mL. Glass


English Mountain Spring Water

Essentia Water, Inc.

PRODUCTS: Essentia, the feel good water

PACKAGING: 20 oz. PET, 1 L. PET, 1.5 L. PET


Essentia

Ex Drinks, LLC

PRODUCTS: Ex Aqua Vitamins Lemon Lime, Ex Aqua Vitamins Raspberry, Ex Aqua Vitamins Peach Mango



Ex Aqua Vitamins

FIJI Water

PRODUCTS: FIJI Water



FIJI Water

Fred Beverages, Inc.

PRODUCTS: Premium Natural Spring Water

PACKAGING: 400 mL. PET, 600 mL. 1000 mL.


Fred

Sunny Delight Beverage Co.

PRODUCTS: Natural Grape, Natural Lemon, Natural Orange, Natural Raspberry, Natural Strawberry, Natural Peach, Natural Tropical Fruit, Natural Cherry

PACKAGING: 20 oz. PET, 33.8 oz. PET

ATTRIBUTES: Flavored

Fruit2O

ganic consumer products Ltd.

PRODUCTS: cranberry pearl, smooth ginger, spearmint kiss, merry cherry, aloe infusion, orange beach, caramel toffee, cinnamon soul, american jasmin, citric lemongrass


ATTRIBUTES: Flavored, On Premise

ganicwater

Canadian Mineral Water S.A.

PRODUCTS: Gize Still, Gize Sparkling, Gize+ Lemon-Elderfl ower, Gize+ Raspberry-Ginseng, Gize+ Pear-Vinegar, Gize+ Pineapple-Coconut

PACKAGING: 0.2 L. Glass, 0.75 L. Glass

ATTRIBUTES: Flavored, Sparkling

Gize

Gota Water S.A.

PRODUCTS: Gota Water Still, Gota Water Sparkling, Gota Ice

PACKAGING: 250 mL. Glass, 500 mL. Glass, 1000 mL. Glass, 533 mL. PET


Gota Water

Green Planet Beverages

PRODUCTS: Vapor Distilled + Essential Minerals

PACKAGING: 1 L. 100% Plant Based Bottle, 500 mL. 100% Plant Based Bottle, 350 mL. 100% Plant Based Bottle


Green Planet Bottled Water

Paradise comes in convenient sizesHawaiian Springs is bottled at the source at the base of Moana Loa.

The Big Island’s pure, natural artesian water delivers beauty,health, and value – exactly what your customers want. Find

out more at www.HawaiianSpring.com or contact;[email protected]

BevNetAd copy:Layout 1 7/21/10 4:19 PM Page 1


H 10 O Beverage Company LLC

PRODUCTS: Women’s Berry Sport, Women’s Peach Mango Tea, Women’s Tropical Energy, Men’s Citrus Sport, Men’s Lemon Iced Tea, Men’s Orange Energy



H 10 O Vitamin Infused Waters

Refreshing Ideas LLC

PRODUCTS: h2O

PACKAGING: 16.9 oz. Tetra Pak


h2O

H2o Box

PRODUCTS: H2o Box

PACKAGING: 16.9 oz. Tetra Pak


H2o Box

Intelligent Beverages, LLC

PRODUCTS: Pomegranate, Peach


ATTRIBUTES: Enhanced, Flavored, On Premise

Hangover ResQwater

Hawaiian Springs, LLC

PRODUCTS: Hawaiian Springs Young Natural Artesian Water

PACKAGING: 330 mL. PET, 500 mL. PET, 750 mL. PET, 1 L. PET, 1.5 L. PET


Hawaiian Springs

Hint, Inc.

PRODUCTS: HINT Blackberry, HINT Watermelon, HINT Pomegranate-Tangerine, HINT Mango-Grapefruit, HINT Raspberry-Lime, HINT Strawberry-Kiwi, HINT Lime, HINT Pear, HINT Honeydew-Hibiscus, HINT Cucumber



HINT Water

Pure Distribution US, LLC

PRODUCTS: Iceland Spring

PACKAGING: 1 L. PET


Iceland Spring

ICIO, Inc.

PRODUCTS: ICIO Peppermint Water, ICIO Cucumber/Lemongrass Water, ICIO Lemon/Basil Water, ICIO Apple/Pear Water



ICIO

Sundance Beverage Company

PRODUCTS: Sparkling Lime, Sparkling Lemon, Sparkling Berry, Sparkling Grapefruit, Sparkling Cran-Raspberry, Sparkling Orange, Sparkling Pure

PACKAGING: 12 oz. Can, 8 oz. Can

ATTRIBUTES: Flavored, On Premise, Sparkling

LaCroix Sparkling Water

NEW PATAGONIA SA

PRODUCTS: Still, Sparkling

PACKAGING: 250 mL. Glass, 750 mL. Glass

ATTRIBUTES: On Premise, USDA Organic, Sparkling

Lauquen

Soma Beverage Company

PRODUCTS: Metroelectro



Metroelectro

Soma Beverage Company

PRODUCTS: Peppermint, Spearmint, Chocolatemint, Lemonmint, Orangemint, Cherrymint, Goodberrymint



Metromint


Maayan LLC

PRODUCTS: Mindessential Confi dence shot

PACKAGING: 8.5 oz. PET, 2 oz. Glass


Mindessential Confi dence Shot

Maayan LLC

PRODUCTS: Mindessential RELAX water

PACKAGING: 8.5 oz. PET, 2 oz. Glass


Mindessential Relax Water

NIKA Water Company

PRODUCTS: NIKA Purifi ed Water

PACKAGING: 16.9 oz. PET, 33.8 oz. PET


Nika

New Dutch Water Corp

PRODUCTS: ny2o



NY2O Premium Drinking Water

OWATER

PRODUCTS: OWATER



OWATER

Coca-Cola

PRODUCTS: Mountain Berry Blast, Fruit Punch, Grape, Lemon-Lime, Orange, White Cherry, Sour Melon, Strawberry-Lemonade

PACKAGING: 20 oz. PET, 32 oz. PET


Powerade ION4

Coca-Cola

PRODUCTS: Mixed Berry, Grape, Strawberry, Lemon-Lime, Orange

PACKAGING: 20 oz. PET, 32 oz. PET


Powerade Zero

CytoSport, Inc.

PRODUCTS: PROTEIN H2O - Protein Enhanced Water - Grape, PROTEIN H2O- Protein Enhanced Water - Orange, PROTEIN H2O - Protein Enhanced Water - Grapefruit, PROTEIN H2O- Protein Enhanced Water - Raspberry



Protein H2O

Watermark Innovation, LLC

PRODUCTS: Pear Ginger Ice, Mojo Cool

PACKAGING: 12 oz. Glass


Pure Cool

PURE SWISS Inc.

PRODUCTS: Pure Swiss Still, Pure Swiss Sparkling

PACKAGING: 500 mL. PET, 500 mL. Glass, 1 L. Glass, 1 L. PET, 1.5 L. PET

ATTRIBUTES: USDA Organic, Sparkling

Pure Swiss

Keystone Water Company

PRODUCTS: 100% plant based, spring, biodegradable, compostable, eco-friendly

PACKAGING: 16.9 oz. 100% Plant Based Bottle, 0.5 L. 100% Plant Based Bottle, 500 mL. 100% Plant Based Bottle


re:newal premium spring water

AMI Brands

PRODUCTS: Saint Geron Sparkling Natural Mineral Water



Saint Geron


Watermark Innovation, LLC

PRODUCTS: Pear Ginger Ice, Mojo Cool

PACKAGING: 12 oz. Glass


Pure Cool

PURE SWISS Inc.

PRODUCTS: Pure Swiss Still, Pure Swiss Sparkling

PACKAGING: 500 mL. PET, 500 mL. Glass, 1 L. Glass, 1 L. PET, 1.5 L. PET


Pure Swiss

Keystone Water Company

PRODUCTS: 100% plant based, spring, biodegradable, compostable, eco-friendly

PACKAGING: 16.9 oz. 100% Plant Based Bottle, 0.5 L. 100% Plant Based Bottle, 500 mL. 100% Plant Based Bottle


re:newal premium spring water

AMI Brands

PRODUCTS: Saint Geron Sparkling Natural Mineral Water



Saint Geron

MARSAN GIDA SAN. VE TIC. A.S.

PRODUCTS: Saka Natural Mineral Water

PACKAGING: 0.33 L. PET, 0.5 L. PET, 1.5 L. PET, 5 L. PET


Saka Natural Mineral Water

Saratoga Spring Water Company

PRODUCTS: Natural Spring Water, Sparkling Spring Water, Wildberry Essence, Lemon-Lime Essence, Orange-Tangerine Essence

PACKAGING: 12 oz. Glass, 28 oz. Glass, 16.9 oz. PET, 8 oz. PET, 24 oz. PET, 1 L. PET, 1.5 L. PET

ATTRIBUTES: Flavored, On Premise, Sparkling

Saratoga Spring Water

Skinny Nutritional Corp.

PRODUCTS: Orange Cranberry Tangerine, Raspberry Pomegranate, Acai Grape Blueberry, Peach Mango Mandarin, Lemonade Passionfruit, Goji Black Cherry Sport, Pink Berry Citrus Sport, Blue Raspberry Sport, Kiwi Lime Sport



Skinny Water


PRODUCTS: Sparkling ICE Sparkling Mountain Spring Water, orange mango, pomegranate berry, black raspberry, lemon lime, pink grapefruit, kiwi strawberry

PACKAGING: 17 oz. PET, 1 L. PET, 12 oz. Can

ATTRIBUTES: Enhanced, Flavored, Sparkling

Sparkling ICE


PRODUCTS: Natural, Lemon-Lime, Berry, Tangerine, Kiwi Strawberry, Peach Nectarine, Pomegranate Lime, Lemon Zest, Citrus Twist, Mango Acai

PACKAGING: 16.9 oz. PET, 2 L. PET, 12 oz. Can, 17 oz. Biodegradable PET Bottle

ATTRIBUTES: Flavored, On Premise, USDA Organic, Sparkling

Sparkling Mountain Spring Water

Spartan Beverages, Inc.

PRODUCTS: Spartos Protein Water, Spartos Sugar Free Protein Water, Goddess Protein Water



Spartos


Universal Beverages, Inc.

PRODUCTS: Original Seltzer, Naturally Flavored Lemon-Lime Sparkling Water, Naturally Flavored Tangerine-Orange Sparkling Water, Naturally Flavored Wild Cherry Sparkling Water

PACKAGING: 10 oz. Glass, 20 oz. PET, 1 L. PET, 2 L. PET


Syfo Sparkling Waters

Tasmanian Rain

PRODUCTS: Tasmanian Rain Still, Tasmanian Rain Sparkling

PACKAGING: 375 mL. Glass, 750 mL. Glass


Tasmanian Rain


PRODUCTS: west indies lime, mango acai, wild strawberry, mandarain white tea, pomegranate blueberry, lemon


ATTRIBUTES: Flavored, USDA Organic

twist

OWATER

PRODUCTS: Unsweetened Lemon Lime, Unsweetened Mandarin Orange, Unsweetened Peach, Unsweetened Strawberry, Unsweetened Wildberries



Unsweetened Owater

New York Spring Water, Inc.

PRODUCTS: Multi-Vitamins & SpringWater, Watermelon, Green Apple, Blue Raspberry



VBee!

New York Spring Water, Inc.

PRODUCTS: Wild Berry, Pomegranate Cherry, Citrus, Green Tea, Grape, Acai&Berry, Peach Tea, Strawberry Kiwi



VBlast! Vitamins&Spring Water

glacéau

PRODUCTS: squeezed (lemonade), XXX (acai-blueberry-pomegranate), mega-c (grape raspberry), go-go (mixed berry), rise (orange), recoup (peach-mandarin), revitalize (green tea)

PACKAGING: 20 oz. PET, 16 oz. 4-Pack Carton

ATTRIBUTES: Enhanced, Flavored, On Premise

vitaminwater zero

AMI Brands

PRODUCTS: Volvic Natural Spring Water

PACKAGING: 0.5 L. PET, 1 L. PET, 1.5 L. PET


Volvic

VOSS

PRODUCTS: Still, Sparkling

PACKAGING: 375 mL. Glass, 800 mL. Glass, 330 mL. PET, 500 mL. PET, 850 mL. PET


VOSS

WAT-AAH!

PRODUCTS: WAT-AAH! Body, WAT-AAH! Brain, WAT-AAH! Power, WAT-AAH! Energy



WAT-AAH!

Whistler Water

PRODUCTS: Glacial Spring Water, Flat Cap and Sport Cap



Whistler Water

ZICO Beverages, LLC

PRODUCTS: Natural, Pomberry, Lima Citron, Mango, Passion Fruit

PACKAGING: 1 L. Tetra Pak, 11 oz. Tetra Pak, 14 oz. 100% RPET


Zico


abelei fl avors creates sweet, brown, fruit and other fl avors for use in a wide variety of food, bever-age and pharmaceutical applications. We have the expertise and resources to provide unique fl avor solutions that are supported by industry - best customer service.

abelei fl avors

Northeastern based manu-facturer of highest quality spring and purifed waters, both fl avored and natural.

Adirondack Beverages

Adobe Springs supplies to bottlers bulk mineral water containing 110 mg of Magnesium per liter. WHO recommends a minimum of 25 mg of magnesiumper liter. Location: Off I-5 near San Francisco.

Adobe Springs Water Co. LLC

We are a molder of 38mm plastic ratchet ring style caps used in the 1 gallon bottling of water. We also offer custom solutions for your plastic cap/closure requirements.

Advance Plastic Corp.

Contract manufacturer & bottler of liquid RTD bever-ages from “2 oz shots” to 1 gallon. Hot Fill HTST & Cold Fill batch pasteurization. Turnkey sourcing, formula-tion, production, packaging & shipping solutions.

Alix Technologies

Allen Flavors is a beverage development and ingredient supply house. We serve multinational companies as well as many startups and entrepreneurs. Give us a call. We can help at any level of product development. Give us a concept and we’ll give you a product ready for bottling!

Allen Flavors, Inc.

Aloecorp is a grower, pro-cessor and supplier of raw material Aloe vera liquid, liquid concentrates and powders. We are the only Aloe vera supplier to offer Aloe vera that is GRAS.

Aloecorp

BASF is a leading supplier of vitamins, carotenoids, omega-3s and more. Prod-ucts meet highest safety standards and regulatory requiremenst worldwide. www.nutrition.basf.com

BASF Corp

BASF is a leading supplier of vitamins, carotenoids, omega-3s and more. Prod-ucts meet highest safety standards and regulatory requirements worldwide. www.nutrition.basf.com

BASF SE

Provider of digital printing POP/POS systems and sup-plies for creating your own signs, banners, displays, cooler clings, decals, vehicle graphics and other marketing and merchandis-ing specialties.

Big Systems, LLC

Boreal Water Private Label Bottled Water Co-Packing. 8 oz. to 5 Gallon – PET and EcoPure Earth-friendly Biodegradable PET bottles. One-stop, turnkey, private label solutions. Natural Spring, Sparkling, Distilled Water, Batch Mixing capabilities.

Boreal Water Collection Inc. - Private Label Bottled Water Co-Packing

SERVICE & SUPPLIER LISTINGS

TECHNOLOGY • CREATIVITY • INNOVATION

Robertet is a closely-held multinational company whose vision islong-term and whose technologies are focused on the flavors and aromasthat nature always intended. For all of your flavor needs, call Robertet at732-981-8300, or send an email to [email protected].

Bringingnatural flavorsinto focus.

1494 Robertet-BevSpectrum-JulyAug10-Peach.qxp:Layout 1 1/21/10 12:14 PM Page 1


Century Foods Inter-national is a leading contract manufacturer for the food, sports, health, and nutritional supple-ment industries. From non-carbonated, high-acid beverages to nutritional powders; Century Foods can create custom blends to meet your highest demands.

Century Foods International

Chemi Nutra offers cutting-edge, science-based nutritional supplement ingredients that address a variety of nutrition and performance-related con-cerns, including cognitive health, women’s health, weight management, anti-aging, and sports performance.

Chemi Nutra

Closure Systems Interna-tional, Inc. is recognized as a global leader in closure design, manufacturing, and high speed applica-tion systems. In addition to quality closures and capping equipment, CSI provides unparalleled customer and technical services globally.

Closure Systems International

Cyvex Nutrition is the most innovative nutraceuticals supplier in the indus-try. Cyvex was founded to supply standardized, branded ingredients to the nutraceutical, and food and beverage industries. Each ingredient is ensured for quality, potency, and safety and is supported with the latest scientifi c research.

Cyvex Nutrition

DWS Printing – The premier label printing company providing the highest quality labels, exceptional service, and professional graphic design, all at a fair and competitive price. DWS, since 1865.

DWS Printing Label & Packaging Specialists

Flavor Producers is a leading manufacturer of premium quality conven-tional, certifi ed organic fl avors and tea extracts serving the food and bever-age industries. Your Partner For Flavor Development.

Flavor Producers

Glover Capital, Inc., and its partner company, Glover & Associates, Inc., assist clients with Mergers & Acquisitions; Estate & Succession Planning; and Valuations and Investment Banking.

Glover Capital, Inc.

GMP Laboratories of America, Inc. is a leading custom contract manu-facturer of liquid dietary supplements and fortifi ed water products. The facility is FDA registered cGMP compliant and utilizes the latest water purifi ca-tion technologies including reverse osmosis (RO), Deionization (DI), and oxygenation.

GMP LABORATORIES OF AMERICA, INC

As digital label and packaging specialists, ILS has comprehensive printing solutions for prime labels, fl exible packag-ing, shrink sleeves, and folding cartons. We offer specialized capabilities including high impact sand-wich printing,unique die shapes, screenprinting, embossing,hot stamping, and a large portfolio of materials. For a free consultation, and to learn how we can develop a customized solution to maximize your water brand, contact us today.

Innovative Labeling Solutions

Containers made from Oxy-Clear™ barrier resin are crystal clear and protect oxygen-sensitive foods and beverages, such as juice, wine, beer, dairy and fortifi ed water as well as ketchup, sauces and condiments, for up to 12 months or longer.

INVISTA

A private label contract packaging, SQF Certifi ed Plant.Hot Fill Line, Tea, Juice Tea, Fortifi ed and Fla-vored Waters,Protein Water, and Sport Drinks.

Kwik Trip Inc. / Palace Street Foods

An international health ingredients manufacturer and a world leader in the development, manufactur-ing and marketing of nutra-ceuticals, pharmaceuticals and food products, with an ongoing commitment to research, developing innovative new products and quality management.

Kyowa Hakko USA


Preferred supplier of premium private label bottled natural mineral spring water. Offer a variety of packaging options and in-house graphic design capabilities to meet your needs. Visit us at PLMA this November in Chicago.

Langlade Springs LLC

SaKa Water is the leading exporting natural mineral water brand of Turkey with %35 of Turkey’s total export. With a 8,22 pH level, SaKa is “the Source of Health!”

MARSAN GIDA SANAYI VE TICARET AS

There’s More Brewing Here Than Just A Good Cup of Tea. The Martin Bauer Group is the leading supplier of botanical raw materials & extracts for the food, beverage, dietary supplement and pharmaceutical industries.

Martin Bauer Inc.

Bulk & Turnkey instantized spoon-stirrible powder drink mixes. Toll granula-tion, agglomeration, encap-sulation & particle sizing of single and multi-ingredient systems. MPT is a division of Pharmachem Laboratories, Inc.

MPT, Inc.

Nordon/CSI stocks an array of widely recognized glass door merchandisers for commercial use. We cus-tomize everything to create one point of contact for the life-cycle of your branded product. Let us quote your next opportunity.

Nordon/Cooler Solutions

NVE manufactures energy shots, energy drinks,RTD proteins, waters and much more. NVE owns and oper-ates a quarter of a million sq ft. manufacturing plant,a 40,000 sq ft 8.4oz canning facility that is capable of producing 800 cans per minute and a 250,000 sq ft production fa-cility that runs 4 high speed liquid shot fi lling lines capable of turning out 30 million shots per month.Watch NVE’s manufacturing lines at nveusa.com.

NVE Pharmaceuticals

Adobe Springs is the largest supplier of bulk mineral water to the bottling industry in the

United States, with a TDS of 435 mg per liter. Adobe Springs’ healthful magnesium content of 110 mg per liter is more than the combined magnesium content of the top-20-sales

bottled waters in the US. Adobe Springs tastes great, and has been marketed as

“Noah’s Spring Water” since 1992.

The Adobe Springs are conveniently located 19 miles off I-5 in Central California.

Call Paul Mason, Owner Tel: (408) 897-3023

Email: [email protected]

Adobe Springs Water Co. LLC 19000 Del Puerto Canyon Road

Patterson, CA 95363

New clients welcomed, as we have plenty of water.

Adobe Springs Water Company

adobesprings_spectrum_half.indd 1 3/8/10 8:37 AM


Osio International facili-tates off-shore sourcing of rotogravure printed Shrink Labels, Roll-Fed OPP labels, and Spouted Pouches. World-class print quality, outstanding service, low pre-press costs. As little as two weeks from art approval to delviery of your new item. A certifi ed Minority Owned Business.

Osio International

O-I is North America’s leading producer of glass containers, with 19 manufacturing operations located in the United States and Canada. The company’s glass container lines span a range of shapes and sizes for food, beer, wine, spirits and other non-alcoholic beverages. O-I is fo-cused on leveraging capabilities to bring innovative package solutions to current and potential custom-ers. O-I is committed to being a performance-driven, customer and consumer-focused organization, providing the best packaging solutions to enhance brand recognition.

Owens-Illinois

Ingredients for beverages including vitamins, miner-als, botanicals, extracts, premix & fortifi cation, caffeine, wellness, weight control, energy, antioxi-dants and more.Bulk and Turnkey liquid and powder drinks from “2 oz shots” to truckloads.

Pharmachem

Premium Ingredients is your connection to high-quality ingredients and fl avors, expert R&D and value-added solutions. We source over 1,200 ingredients from antioxidants and amino acids, to fi bers and vitamins, while providing superior service and insight.

Premium Ingredients International

Primera Technology, Inc. is a leading developer and manufacturer of short-run color label printers. Primera is well known for its LX-Series color label printers. They print full-color, photo-quality images and photos at up to 4800 dpi.

Primera Technology, Inc.

PURAC supplies ingredi-ents used in the beverage industry serving a range of functions: pH regula-tion, acidifi cation, mineral fortifi cation, and fl avor enhancement/masking. Newest product- PURAC FIT Plus masks off-fl avors of all artifi cial sweeteners, including Stevia.

Purac

Custom manufacturer of Point of Purchase displays for the beverage industry. We manufacture right across the border getting displays made with quality, speed and inexpensively. Call today for a free sample customized for your product.

Racks Incorporated

Innovative stock and custom closures for the beverage industry. Closures for: isotonics; still, pressur-ized, mineral and sparkling water. Light-weight and tamper-evident designs. Twist and Pull tamper-evident option. Dispensing closures for large water containers.

Rexam Closures

Robertet Flavors is the US Flavors division of the Robertet Group, a global fl avor and fragrance manu-facturer with a heritage in natural materials. Our technical staff is expert in applying complementary fl avor ingredients for the water and all other beverage categories.

Robertet Flavors

Quality Coolers and Com-mercial Refrigerators for the Beverage Industry.

SG Beverage Solutions Inc

SleeveCo prints and con-verts high-impact, reliable, shrink sleeve and stretch sleeve labels. Award-winning, DuPont-certifi ed professionals expertly deliver a product’s visually-dynamic message. We manufacture affordable stretch sleeve application equipment to order.

SleeveCo, Inc.

SmartSeal delivers in-novative, non-spill closure solutions. The SmartSeal FLEX family of closures are unique in their functional-ity and design, with an automatically activated valve as the main feature.

SmartSeal


Flavor and Extract Manufacturer specializing in the beverage and dairy industries. Services include Custom Beverage Product Development of RTD, Energy Drinks, & Flavored Spirits.

Sovereign Flavors, Inc.

Spear provides solutions to labeling needs through expertise in label design, production, applicaiton, performance, and compre-hensive technical support. Printing processes include fl at bed screen, rotary screen, UV fl exographic, gravure, foil stamping, and combination printing. Pressure-sensitive labeling is our focus.

Spear

The NutraSweet Company is the leading global manu-facturer of great tasting zero-calorie sweeteners. Headquartered in Chicago, The NutraSweet Company, stands alone in its ability to provide customers with a full value portfolio includ-ing superior quality products, unrivaled technical, R & D and regulatory support, competitive pricing and an experienced management team.

The NutraSweet Company

Veriplas Containers pro-vides PET containers to the bottled water and beverage industry. We are known for supplying quality contain-ers in mixed loads with reasonable lead times.

Veriplas Containers

WILD Flavors, Inc. is the fastest-growing company of its kind in North America thanks to our commitment to providing unsurpassed quality and consistency, innovative technology, responsive service, and of course -- great taste. “We Create Great Taste” is more than a motto for WILD, it’s a literal interpretation of what we do every day.

WILD Flavors, Inc.

WS Packaging can be your single source solution. Our extensive printing techniques, complex constructions, innovative materials, and wide variety of fi nishing and packaging systems will propel your brand to the next level.

WS Packaging Group, Inc.


COMPANY NAME CONTACT NAME ADDRESS CITY STATE ZIP CODE PHONE NUMBER WEB SITE

9-12, Corp. Jose Lazoff pmb dept 388 hc01 box 29030

Caguas PR 00725 787-747-6057 elevatewaters.net

abelei fl avors Troy Gooding 194 Alder Drive North Aurora IL 60542 630-859-1410 abelei.com

Activate Drinks Dan Holland 4590 Macarthur Blvd. #500 Newport Beach CA 92660 949-417-5728 activatedrinks.com

Adirondack Beverages Kent Sellner 701 Corporations Park Scotia NY 12302 518-688-3223 adirondackbeverages.com

Adobe Springs Water Co., LLC Paul Mason P O Box 1417 Patterson CA 95363 408 897-3023 mgwater.com/adobe.shtml

Advance Plastic Corp. Bill Mason 4866 W. Cortland St. Chicago IL 60639 773-637-5922 advanceplastic.com

Alix Technologies Gregory Drew 265 Harrison Avenue Kearny NJ 07032 201-719-7405 pharmachemlabs.com

Allen Flavors, Inc. Joe Moran 23 Progress St. Edison NJ 08820 908-561-5995 allenfl avors.com

Aloecorp Jeff Barrie 2660 Willamette Dr NE Lacey WA 98516 800-458-2563 aloecorp.com

American Summits Emily Parker 419 Park Avenue South Suite 909

New York NY 10003 877-643-4455 americansummits.com

AMI Brands Olivier Sonnois 1417 6th Street Santa Monica CA 90401 914-77-71426 apollinaris.com

AMI Brands Olivier Sonnois 1417 6th Street Santa Monica CA 90401 914-777-1426 eauxsaintgeron.com

AMI Brands Olivier Sonnois 1417 6th Street Santa Monica CA 90401 914-777-1426 volvic-na.com

Anti-Ageing North America Blake Webb 11233 Hwy 80 East Montgomery AL 36117 334-235-0755 anti-ageingwater.com

Aqua Straw Inc. Erez Raman P.O Box 4211 San Rafael CA 94913 415-244-0557 aquastraw.com

AquaHydrate, Inc Jerry Klein 7755 Center Ave Suite 1100 Huntington Beach CA 92647 310-374-6519 aquahydrate.com

Arizona Beverages Jim Gunther 60 Crossways Park Drive West, Suite 400

Woodbury NY 11797 516-812-0328 drinkarizona.com

Assure Food and Beverage Chuck Miller 10883 Kinross Ave Los Angeles CA 90024 770-262-5709 assurewater.com

Balance Water Company Martin Chalk 405 Northfi eld Ave West Orange NJ 07052 212-564-0787 drinkbalance.com

BASF Corp Nutrition Ingredients North America

100 Campus Drive Florham Park NJ 07932 800-527-9881 nutrition.basf.com

BASF SE Nutrition Ingredients Europe

Li554 Limburgerhof Germany 67117 49 621 60 28073 nutrition.basf.com

Big Systems, LLC John D. Peterman N59W14053 Bobolink Avenue Menomonee Falls WI 53051 888-244-4177 bigsys.com

Boreal Water Collection Inc. Francine Lavoie 4496 State Road 42N Kiamesha Lake NY 12751 866-429-0101 borealwater.com

BOT Beverages Cricket Allen 301 N Harrison St Box 402 Princeton NJ 08540 609-882-2806 botbeverages.com

Canadian Mineral Water S.A. Claudia Schneider 30, Esplanade de la Moselle Wasserbillig Luxembourg 06637 00352 26 71 39 0 gize.com

Century Foods International Kate Stueber 400 Century Court Sparta WI 54656 800-269-1901 centuryfoods.com

Chemi Nutra Blake Kraemer 4463 White Bear Pkwy., Suite 105

White Bear Lake MN 55110 866-907-0400 cheminutra.com

Closure Systems International Clint Rush 6625 Network Way Indianapolis IN 46278 317-390-5000 csiclosures.com

Coca-Cola Josh Gold 17-20 Whitestone Expressway Whitestone NY 11357 718-746-0087 us.powerade.com

CytoSport, Inc. Jamie Esch 4795 Industrial Way Benicia CA 94510 888-298-6629 cytosport.com

Cyvex Nutrition Matt Phillips 1851 Kaiser Ave Irvine CA 92614 949-622-9030 cyvex.com

drench usa Jay Gibb 1111 E. Draper Parkway Ste. 300

Draper UT 84020 801-942-0557 drenchusa.com

DWS Associates, Inc. Andy Staib 89 N Industry Court Deer Park NY 11729 631-667-6666 dwsprinting.com

Echo Beverages Michael Balyasny 5482 Wilshire Blvd #323 Los Angeles CA 90036 866-848-3246 joinecho.com

Eldorado Natural Spring Water Jeremy Martin 1783 Dogwood St. Louisville CO 80027 303-604-3017 eldoradosprings.com

English Mountain Spring Water Co.

John L Burleson 3161 Highway 411 Dandridge TN 37725 865-509-7007 englishmountainh2o.com

Essentia Water, Inc. Donna Braxton 22833 Bothell Everett Hwy, Suite 220

Bothell WA 98021 877-293-2239 essentiawater.com

Ex Drinks, LLC Headquarters 1879 Whitney Mesa Drive Henderson NV 89014 702-949-6555 exdrinks.com

COMPANY CONTACT INFORMATION

DECEMBER 6&7, 2010

LOEWS SANTA MONICA BEACH HOTEL

with Beverage School

SPONSORED BY:

for more information visit

www.bevnetlive.com

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house_livenca10.indd 1 8/11/10 3:58 PM



FIJI Water FIJI Water 11444 West Olympic Blvd, Suite 210

Los Angeles CA 90064 888-426-3454 fijiwater.com

Flavor Producers Janet Guzman 28350 W. Witherspoon Pkwy Valencia CA 91355 661-257-3400 flavorproducers.com

Fred Beverages, Inc. Peter Jordan 2633 Lincoln Boulevard #536 Santa Monica CA 90405 877-HES-WATE fredbrands.com

ganic consumer products Ltd. Cinto Gersie Gottlieb Daimlerstr. 1 Langenselbold Germany 63505 ganicwater.com

glacéau lauren thompson 17-20 whitestone expy whitestone NY 11357 718-746-0087 vitaminwaterzero.com

Glover Capital, Inc. Marion B. Glover 506 International Tower, 229 Peachtree St, NE

Atlanta GA 30303 404-523-2921

GMP Laboratories of America, Inc.

Suhail Ishaq 2931 E. La Jolla St. Anaheim CA 92806 714-630-2467 gmplabs.com

Gota Water S.A. Gota Melo 2134 - UF 37 Buenos Aires Argentina 01602 gotawater.com

Green Planet Beverages Brad Schulman P.O. Box 803338, #11475 Chicago IL 60680 312-962-4444 greenplanetbeverages.com

H 10 O Beverage Company, LLC John Lawrence 500 N. Rainbow Blvd. Suite 300

Las Vegas NV 89107 702-371-3498 h10o.com

H2o Box Michele Bassi PO Box 946 Watsonville CA 95077 831-750-9016 drinkh2obox.com

Hawaiian Springs, LLC Clint Welker 3375 Koapaka Street #F220-27

Honolulu HI 96819 808-483-0520 hawaiianspringswater.com

Herbal Water, Inc. Albert Cahana 308 E. Lancaster Ave. Wynnewood PA 19096 610-668-4000 herbalwater.com

Hint, Inc. Kara Goldin 2124 Union Street Suite D San Francisco CA 94123 415-513-4050 drinkhint.com

ICIO, Inc. Alex Van Lang 935 Westbourne Dr. #205 Los Angeles CA 90069 310-652-4790 iciowater.com

Innovative Labeling Solutions Eric Knop 4000 Hamilton- Middletown Rd

Hamilton OH 45011 888-860-2457 ilslabels.com

Intelligent Beverages, LLC David Schuman 10869 N. Scottsdale Rd. #103-122

Scottsdale AZ 85254 480-221-4639 resqwater.com

Keystone Water Company Chris Rapp 1512 US 27 S Lake Placid FL 33852 239-331-7744 renewal-water.com

Kwik Trip, Inc./ Palace Street Foods

Merlin Winchell 1626 Oak St. La Crosse WI 54602 608-793- 6083 palacestreetfoods.com

Kyowa Hakko USA Leo Cullin 767 Third Ave, 19th FL New York City NY 10017 212-319-5353 kyowa-usa.com

Langlade Springs, LLC Terry Casey N2810 Circle Drive Clintonville WI 54929 414-801-9317 langladesprings.com

Maayan LLC Orly Glick 10 Preston Irvine CA 92618 888-788-1541 mindessential.com

Marsan Gida San. ve Tic. AS Sezgi Mete Kucukbakkalkoy Mh. Vedat Gunyol Cd. Demir Sk. No:1/A Atasehir

Istanbul Turkey 0090 216 570 14 00 sakasu.com.tr

Martin Bauer, Inc. Gary Vorsheim 300 Harmon Meadow Blvd. Secaucus NJ 07094 201-253-5053 martin-bauer-group.us

MPT, Inc. Gregory Drew 265 Harrison Avenue Kearny NJ 07032 201-719-7405 pharmachemlabs.com

New Dutch Water Corp. NY2O 14 Mahan Rd Old Bethpage NY 11804 917-696-8201 ny2o.com

New Patagonia SA New Patagonia SA Monroe 3226 Buenos Aires Argentina 01428 54 11 5278 6375 lauquenwater.com

New York Spring Water, Inc. Richard Zakka 517 West 36th St. New York NY 10018 212-777-4649 newyorksprings.com

NIKA Water Company Reggie Norris PO Box 2348 La Jolla CA 92038 858-531-9234 nikawater.org

Nordon/Cooler Solutions Joe Moffett 1 Cabot Blvd. East Langhorne PA 19047 800-211-7745 nordoninc.com

NVE Pharmaceuticals Karen Finocchio 15 Whitehall Road Andover NJ 07821 973-786-7868 nveusa.com

Osio International Rick Whipple 2550 E. Cerritos Ave. Anaheim CA 92806 714-935-9700 osiopack.com

OWATER Chris Kinch 33 Bradford Street Concord MA 01742 978-318-6300 owater.com

Owens-Illinois Angela Luring One Michael Owens Way, P2 Perrysburg OH 43551 567-336-5000 o-i.com

COMPANY CONTACT INFORMATION (continued)



OxyClear barrier resin Frank Embs One Lake Point Plaza, 4235 S. Stream Blvd

Charlotte NC 28217 704-586-7331 polymers.invista.com

Pharmachem Gregory Drew 265 Harrison Avenue Kearny NJ 07032 201-719-7405 pharmachemlabs.com

Premium Ingredients Interna-tional

Nicole Aurelio 285 E. Fullerton Avenue Carol Stream IL 60188 630-868-0300 premiumingredients.com

Primera Technology, Inc. Jennifer Loegering Two Carlson Parkway North Plymouth MN 55447 800-797-2772 primeralabel.com

Purac Eva Dratwa 111 Barclay Boulevard Lincolnshire IL 60069 847-634-6330 purac.com

Pure Distribution US, LLC David Lomnitz 777 S. Flagler Drive, 800 West West Palm Beach FL 33401 561-515-6075 icelandspring.com

PURE SWISS, Inc. Alex Fries PO Box 26291 San Francisco CA 94126 415-992-7735 pureswisswater.com

Racks Inc. William Schiffman 7684 St Andrews Ave. San Diego CA 92154 619-301-7971 racksinc.com

Refreshing Ideas, LLC Julie Atherton 318 Indian Trace, Suite 340 Weston FL 33326 888-650-2221 onedrinkatatime.com

Rexam Closures Jennifer Wuilfe 1899 N. Wilkinson Way Perrysburg OH 43551 800-537-0178 rexam.com/closures

Robertet Flavors Tim Bauer 10 Colonial Drive Piscataway NJ 08854 732-981-8300 robertet.com

Saratoga Spring Water Company Adam Madkour 11 Geyser Road Saratoga Springs NY 12866 518-584-6363 sswc.com

SG Beverage Solutions, Inc. SALES 2801 NW 55th Court Ft. Lauderdale FL 33309 877-882-6693 sgbeveragesolutions.com

Skinny Nutritional Corp. Michael Salaman 3 Bala Plaza East Suite 101 Bala Cynwyd PA 19004 610-784-2000 skinnywater.com

SleeveCo, Inc. Jyl Gryder 103 Lumpkin Campground Rd. N

Dawsonville GA 30534 706-216-3110 sleeveco.com

SmartSeal Anders Markstedt Jakob Askelandsvei 21 Sandnes Norway 04314 47 51 63 16 50 smartseal.no

Soma Beverage Company Jasmin Kung PO Box 885462 San Francisco CA 94188 415-979-0781 metromint.com

Sovereign Flavors, Inc. David Ames 4020 W. Chandler Ave Santa Ana CA 92704 714-437-1997 sovereignflavors.com

Spartan Beverages, Inc. Kirk Bardin P.O. Box 803040 Santa Clarita CA 91380 661-414-8747 spartos.com

Spear Todd Robinson 5510 Courseview Dr Mason OH 45040 800-627-7327 spearsystem.com

Sundance Beverage Company Valarey Ortiz 26901 Industrial Blvd. Hayward CA 94545 510-783-3200 lacroixwater.com

Sunny Delight Beverage Co. Mike Burton 4747 Lake Forest Drive Blue Ash OH 45242 513-483-3360 fruit2o.com

TalkingRain Beverage David Kearns 30520 SE 84th Street Preston WA 98050 630-922-0572 talkingrain.com

Tasmanian Rain US Headquarters 1705 Commerce Drive Suite 400

Atlanta GA 30318 404-551-5187 tasmanianrain.com

Taste Of Nature, Inc Lakhi Box 160 River Edge NJ 07661 201-599-2238 baliartesianwater.com

The Coca-Cola Company Brand Manager One Coca-Cola Plaza Atlanta GA 30301 404-676-2121 dasani.com

The NutraSweet Company Brad Meyers 222 Merchandise Mart Plaza, Suite 936

Chicago IL 60654 312-873-5000 nutrasweet.com

Universal Beverages, Inc. Cydelle Mendius PO Box 448 Ponte Vedra Beach FL 32004 904-280-7795 syfobeverages.com

Veriplas Containers Speed Stodghill 6600 Geyer Springs Rd. Little Rock AR 72209 800-919-3329 veriplas.com

VOSS Voss USA Inc. 900 Broadway Suite 1003 New York NY 10003 212-995-2255 voss.com

WAT-AAH! Carol Eng 133 W. 25th St. #9W New York NY 10001 212-627-2630 wat-aah.com

Watermark Innovation, LLC Patti Ann Kelly 400 Noyac Road Southampton NY 11968 631-259-2329 drinkpurecool.com

Whistler Water Lissa Poloni PO Box 1400 Whistler BC V0N 1B0 877-65-WATER whistlerwater.com

WILD Flavors, Inc. David Boone 1261 Pacific Avenue Erlanger KY 41018 859-342-3600 wildflavors.com

WS Packaging Group, Inc. Mark Moorhead 2571 S. Hemlock Road Green Bay WI 54229 920-487-6344 wspackaging.com

ZICO Beverages, LLC Michael Buck Williams 648 Hermosa Ave Hermosa Beach CA 90254 310-379-9505 zico.com

PROMO PARADEPROMOTIONS, EVENTS, AND SPECIALS FOR THE INDUSTRY


Mountain Dew’s Design Contest

Mountain Dew launched its The Green Label Art: Shop Series contest in col-laboration with skateboarding star Paul Rodriguez and legendary skate artist Don Pendleton. Each of the participating 35 skate shops, were asked to collaborate with a local artist of their choice and sub-mit a unique Mountain Dew can design, which will be featured and distributed to retailers nationally as an offi cial Moun-tain Dew can in 2011.

Fans have the opportunity to vote for their favorite artwork up to seven times per day and enter the Green Label Art: Shop Series sweepstakes at www.greenla-belart.com until Regional Voting ends on September 9 at 2:59 p.m. EST. Voters are also be entered to win weekly prize packs that include items like Plan B skate deck and wheels, a Nixon watch and headphones, or an all-expense paid trip for two to the Portland, Salt Lake City and Las Ve-gas Dew Tour stops this summer and fall.

The winning skate shop and artist are set to be announced on Oc-tober 17, and will win $10,000 in prize money, divided up equally be-tween both parties.

Anheuser-Busch and its Budweiser brand recognized World Environment Day (WED) on June 5. The company donated $150,000 to River Network to support riv-er and watershed conservation projects in each of the company’s 12 U.S. brewery cit-ies. The money will be used for programs including river cleanups, native vegetation plantings, invasive species removal and en-vironmental education initiatives.

Four of the 12 breweries already have conservation programs in place. As an ex-ample, the Cartersville, Georgia, facility

Odwalla Plants Trees

Odwalla and America’s State Parks partnered again under the company’s third annual Plant a Tree program. This year, Odwalla expanded their initiative to all 50 states in the hope of doubling its donation from last year.

From May 25, visitors to www.odwalla.com/plantatree have been able to click on one of 50 state park systems where they would like to plant a tree, free of charge. Odwalla hope to plant 200,000 trees through the 2010 program. Tree locations will be determined by website visitor designation. The initiative comes to a close on August 15.

Additionally, Odwalla Facebook fans are able to create their own virtual Microforest by encouraging others to donate trees via the Plant a Tree program, and they receive vir-tual credit when their friends participate. As more friends designate tree donations from Odwalla, the fan will get a virtual forest planted in their name.

Odwalla also allocated a portion of the trees through codes found in Park Visitor Wel-come Kits that have been distributed to participating State Parks. These codes can be redeemed for a tree until December 31, 2010.

is working with the Upper Etowah River Alliance to support watershed restoration and educate brewery employees on rainwa-ter collection systems. More information on Anheuser-Busch’s environmental com-mitment can be found in the company’s recently released 2009 Citizenship Report.

A portion of Budweiser’s recent dona-tion to River Network will help assist in the organization’s national programs and initiatives to protect America’s rivers, lakes and streams.

Anheuser-Busch Donates to River Network

866-353-9ABBwww.ABBperformance.com

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beverage spectrum july- august 2010

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