beyond audio - richard harrington · enclose rich media files like audio mp3 files, video mp4. •...
TRANSCRIPT
Richard Harrington - RHED Pixelwww.RHEDPixel.com
www.PhotoshopforVideo.comwww.RasterVector.com
Beyond Audio:Using Enhanced Audio
& Video in Your Podcast Feed
Purpose
• A Podcast feed can support audio, video, and PDF files—and you should be using all three.
• If you want to give your listeners something to look at, podcasting is a great medium.
• Learn how to harness audio and video to create an enhanced listener experience.
• From enhanced podcasts with graphics and weblinks to video from within the studio, you'll gain insight into new opportunities.
About Rich
• Richard Harrington, PMP- RHED Pixel (www.rhedpixel.com)- Adobe Certified Expert & Trainer- Apple Certified Trainer- Avid Certified Instructor & Master Editor- Project Management Professional- Teach courses on digital media production
and web content creation
Available from Focal Press
Available from Peachpit Press
Photoshopfor Video
Essentials for Digital Video
UnderstandingAdobe Photoshop
Digital Imaging Essentials
Podcasts
Final Cut HelpTraining for Apple’s Final Cut Studio
Websites
Photoshop for VideoVideo and Motion Graphics
Professionals
Raster VectorGraphics Professionals
and Enthusiasts
About You
• Primary Job
• Video Production
• Video Post– Production
• Web/Multimedia
• Management
Agenda
Agenda
• Using a Blog• Using PDF• Enhanced Audio• Video
RHED PixelPodcasting Experience
Podcasting Experience
• Podcasts Produced
- Understanding Adobe Photoshop- Final Cut Help- Photoshop for Video
- Secrets of Style with Kim Foley- Author Tips for Peachpit Press
- Tech On the Road- Inside the Digital Media Classroom - Photoshop CS3 Sneak Peek
Podcasting Experience
• Podcasts Produced
- On Software- On Security- On Open Source
- On Microsoft- On Networking
- Voices That Matter- College Now
History
• The term Blogging refers to the writing of a text-based web log or journal entry.
• RSS coding made the syndication of these text entries possible.
• Users could now “subscribe” to weblogs
• RSS code was updated with the possibility to enclose rich media files like audio MP3 files, video MP4.
• Podcasting is born.
From Blogging to Podcasting
• Term invented in August 2004.
• Podcasts are one of the fastest-growing media channels in history.
• While radio audience is declining, podcast circulation is consistently growing nearly 20% per month.
Podcasting Highlights
Developing Content
Analyze the Market
• Who is your competition?
• What makes your show different?
• What can you do better?
• Who do you want to attract?
• What weaknesses does your competition show?
• How can you take advantage of these?
• Decide what the content is, and why should subscribers look forward to the next episode?
• What is the roll out plan? weekly, monthly, as new content is developed? Subscribers like consistency.
• What is the production plan to meet schedule, content and budget goals?
Map the Production
Investment
• Use Existing Equipment?
• Budget for New Tools?
• Hardware vs. Software?
• Low Price isn’t Best Value
Location
• In Studio
• Build new or convert old?
• Live Coverage/Remote
• Type of Environment?
BloggingOverview
Notable Points
• Blogosphere doubles every 236 days or so
• 55% of blogs are active (have been updated within 3 months)
• As of October 2006, about 100,000 new weblogs are created each day
• About 1.3 million postings per day
Notable Points
• English and Japanese are the two most popular languages in the blogosphere
• There’s a strong correlation between the aging and post frequency of blogs and their authority and Technorati ranking ("A-list" bloggers tend to post at least twice a day and therefore have more "authority" on Technorati)
Key Terms
• Post: An entry to a blog
• Comments: Feedback from readers
• Comment Spam: Inappropriate feedback like ads
• Categories: Allow sifting by topic
• Trackbacks: Ability for others to link back
• Pings: Notifying search engine sites
Key Terms
• RSS/Atom Feeds: Allow for syndication
• Blogroll/lists: List of favorite sites
• News Aggregation: Software that pulls feeds together
• Moblogging: Posting via email or phone
• Skins/Themes: Blog software templates/wardrobe choices
• Post scheduling: Time delay of posts
BloggingSoftware
Blogging’s Tools
• TypePad
• Movable Type
• Blogger
• Live Journal
• Contribute
• RapidWeaver
Hosted Blogs
• TypePad– http://www.typepad.com/
• Blogger – http://www.blogger.com/
• LiveJournal– http://www.livejournal.com/
• No hosting services required
• No technical maintenance of your Weblog
• Active within minutes
• Can have monthly charges
Self-Hosted Blogs
• Movable Type – http://www.movabletype.org/
• WordPress – http://www.wordpress.org/
• RapidWeaver - http://www.realmacsoftware.com
• Contribure – http://www.adobe.com
• Works with existing or new web hosting
• Can be much more flexible
Blog Comparison
• http://www.ojr.org/ojr/images/blog_software_comparison.cfm
Notable Points
• English and Japanese are the two most popular languages in the blogosphere
• There’s a strong correlation between the aging and post frequency of blogs and their authority and Technorati ranking ("A-list" bloggers tend to post at least twice a day and therefore have more "authority" on Technorati)
Blogs Declining?
Blogging and community contributors will peak in the first half of 2007. Given the trend in the average life span of a blogger and the current growth rate of blogs, there are already more than 200 million ex-bloggers. Consequently, the peak number of bloggers will be around 100 million at some point in the first half of 2007.
-Gartner Research
Why Use PDF?
Why Use PDF
• Distribute promotional items
• Can monetize
• Additional content options
• Website as PDF
Using Adobe Acrobat
Acrobat Product Line
• Adobe Reader
• Adobe Acrobat Elements
• Adobe Acrobat Standard
• Adobe Acrobat Professional
• Adobe Acrobat 3D
Adobe Reader
• Free Version
• View Files
• Print Files
• Search Files
• Collaborate via Adobe Acrobat Connect
Adobe Acrobat Elements
• Create documents from any other application via the Print command
• Apply password protection
• Apply restrictions for printing, copying, and modifying document
Adobe Acrobat Standard
• Merge multiple documents
• Use comment and review tools
• Initiate review sessions
• Scan documents and use OCR to create searchable PDFs
Adobe Acrobat Professional
• Enable forms
• Enable reviews for lower products
• Preserve layers for viewing
• Work with higer-end software like CAD
Adobe Acrobat 3D
• Files can currently only be created under Windows
• Works with 3D software programs
• Can contain animation
• Interoperability with Office Software for 3D presentations and features
Optimizing PDF Files
• Essential for Web Delivery
• Very Easy
• Lets Examine
Broadcasters as Podcasters
Enhanced Audio Podcasts
Enhanced Audio Podcasts
• Uses artwork track
• Must publish as AAC/M4A file
• Suggest dual feed for compatibilty
Some Useful Tools
ProfCast
• Companion application for Keynote
• Published by Humble Daisy – http://www.profcast.com
• Allows for recording of audio and automated synchronization with slides
• Affordably priced
• Many different ways to publish
ProfCast Output
• Save to disk
• Save to iTunes with Enhanced Podcast
• Send to GarageBand
• Send to iWeb
• Robust Podcast Manager
• Audio, Video, and PDF
• Includes FTP upload
GarageBand
• Part of iLife
• Latest version (’08) includes a very easy to use podcast studio
• Suitable for all levels of users
• Includes royalty-free stingers, sound effects, and jingles
• Can publish to .mac or create stand-alone files
Podcast Maker
• From Potion Factory
• Some overlap with previous tools
• Allows user to split hosting of web files from generation of XML page
• Tight integration with iTunes Podcast Directory
• Allows for preview of page and functionality
• Contains authoring and publishing tools
The Podcaster’s RSS Buddy
• From www.tolley.info
• Tight integration with iTunes Podcast Directory
• Allows for preview of page and functionality
• Contains both authoring and publishing tools
Questions &Answers
Resources
Resources
• www.photoshopforvideo.com
• www.dv-forums.com
• www.creativecow.net
• www.focalpress.com
• www.peachpit.com
• www.layersmagazine.com
• www.rhedpixel.com
Available from Focal Press
Available from Peachpit Press
Available from VASST
Photoshopfor Video
Essentials for Digital Video
UnderstandingAdobe Photoshop
Digital Imaging Essentials
Podcasts
Final Cut HelpTraining for Apple’s Final Cut Studio
Websites
Photoshop for VideoVideo and Motion Graphics
Professionals
Raster VectorGraphics Professionals
and Enthusiasts
Richard Harrington - RHED Pixelwww.RHEDPixel.com
www.PhotoshopforVideo.comwww.RasterVector.com
Podcast Compression Techniques
Richard Harrington - RHED Pixelwww.RHEDPixel.com
www.PhotoshopforVideo.comwww.RasterVector.com
Podcast Compression Techniques