beyond creative destruction: hyper cannibalism in a disruptive world by shawn kanungo

Beyond Creative Destruction: Hyper Cannibalism in a Disruptive World

@SHAWNKANUNGO

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TUESDAY NIGHT TACO NIGHT



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PIANO

PHONOGRAPH

INSERT GROCERY

STORY VIDEO



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I GO TO THE BAKERY AISLE



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I GO TO THE EGGS AISLE



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I GO TO THE DAIRY AISLE



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I GO TO THE CEREAL AISLE



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YOU LOSE

FLY

FACEBOOK BUY & SELL

GROUPS

CEREAL

CEREAL

CEREAL

CEREAL

CEREAL

COMPETITION IS FOR LOSERS – P E T E R T H I E L

COMPETE

THE GAME IS NOT PLAYED IN THE MARKET. THE GAME IS PLAYED WITHIN YOUR ORGANIZATION. THIS IS THE ONLY PLACE WHERE YOU WIN OR LOSE.

HYPER CANNIBALISM IS THE COMPETITIVE ADVANTAGE OF COMPETITION

FLY

•  WHY IS THERE EVEN A NEED? •  COMPETITION & CHAOS •  EXAMPLES •  EXPERIMENTATION & FAILURE •  HOW YOU CAN ADOPT

TODAY



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PIANO

PHONOGRAPH

THE MARKET DOESN’T

CARE ABOUT US



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PIANO

PHONOGRAPH

LOST LOST



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LOST



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LOST



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LOST?



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DISRUPTOR

DISRUPTED

OR



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RADIO LOST



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CREATIVE DESTRUCTION



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COMPETITION CREATES CHAOS



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“ IN ITALY FOR 30 YEARS UNDER THE BORGIAS, THEY HAD WARFARE, TERROR, MURDER AND BLOODSHED, BUT THEY PRODUCED MICHELANGELO, LEONARDO DA VINCI AND THE RENAISSANCE. IN SWITZERLAND THEY HAD BROTHERLY LOVE - THEY HAD 500 YEARS OF DEMOCRACY AND PEACE, AND WHAT DID THAT PRODUCE? … .



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THE CUCKOO CLOCK



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VIENNA OF 1900 THE RENAISSANCE ANCIENT ATHENS SONG DYNASTY HANGZHOU AND SILICON VALLEY



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99 DESIGNS UPWORK FIVERR

POWER OF THE CROWD



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COMPETITION & CHAOS



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SNL



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•  C R E AT E U N I Q U E M A S H - U P S

•  E N C O U R A G E A N D C E L E B R AT E T H E FA I L U R E

•  E N S U R E I D E A S C O M E F R O M E V E R Y W H E R E

•  C R E AT E P L AY F U L , C R E AT I V E AT M O S P H E R E S

•  O F F E R N O N - M O N E TA R Y C H A L L E N G E S

•  H AV E S M A L L A N D G E O G R A P H I C A L LY L O C AT E D T E A M S

•  D E S I G N Y O U R O F F I C E



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v

LISA VERSUS THE MAC



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UberEATS UberCARGO

UberRUSH UberESSENTIALS



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UberSANSHUMAN

IF YOU DOUBLE THE NUMBER OF EXPERIMENTS YOU DO PER YEAR, YOU’RE GOING TO DOUBLE YOUR INVENTIVENESS – JEFF BEZOS, AMAZON



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HOW MIGHT WE REIMAGINE OUR DELIVERY OF INFORMATION AND SERVICES TO CITIZENS IN RELATION TO ES AND OHS?

– ALBERTA MIN ISTRY OF LABOUR



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ARTIF ICIAL INTELLIGENCE INTERNET OF THINGS 3D PRINTING CROWDSOURCING ADVANCED ROBOTICS VIRTUAL / AUGMENTED REALITY BLOCKCHAIN



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THERE IS A DIRTY SECRET TO EXPLOSIVE

INNOVATION



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INVENTING NETFLIX



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INVENTING NETFLIX



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INVENTING NETFLIX

THE INTERNET



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INVENTING NETFLIX

ONLINE BANKING



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INVENTING NETFLIX

SATELLITE



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INVENTING NETFLIX

ROCKET



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INVENTING NETFLIX

SIR ISAAC NEWTON



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INVENTING NETFLIX

BASIC PHOTOGRAPHY



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TUESDAY NIGHT TACO NIGHT



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~$14 BILLION PRE-SALES IN ONE WEEK CARS SHIPPED = 0



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ORGANIZATIONS ARE DESIGNED TO OPERATE WELL ORGANIZATIONS ARE NOT DESIGNED TO EVOLVE



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AWARENESS CANNIBAL MINDSET EXPERIMENTATION AGILE MARKETING MEASUREMENT



57 www.martechconf.com

beyond creative destruction: hyper cannibalism in a disruptive world by shawn kanungo

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