beyond food safety management · “we return to greece in order to rediscover the archetypes of...
TRANSCRIPT
Beyond
Food Safety
Management
Frank Yiannas Vice President - Food Safety
Walmart on twitter @frankyiannas
“We return to Greece in order to rediscover the
archetypes of our mind and of our culture.”
– James Hillman
American Psychologist, 1926 - 2011
Copyright Yiannas Food Safety & Health 2
Food Safety & Health
Today’s Supermarket
Estimate of Foodborne Disease per Year in the U.S.
Source: Food Related Illness and Death in the U.S., CDC
48 million cases
128,000 hospitalizations
3,000 deaths
1 in 6 people annually
Food Safety & Health
PFGE, Credit Cards, & Google
The Race
Detection
Prevention
In Common?
Food Safety & Health
global
trust bust
Changing Food System
Emerging Pathogens
Immunocompromised
Consumer Trust Bust
Social Media +
Foodborne Surveillance
Challenges to the Food Safety
Food Fraud & Authenticity
Global Trends in
FOOD SAFETY
Food Safety & Health
Are we WINNING the battle against foodborne disease?
Are we WINNING
the battle against
foodborne disease?
12
Traditional Food Safety Strategies
•Training
•Inspections
•Micro Testing
Beyond Food Safety Management - Food Safety Culture
“If the only tool you have is
a hammer, you tend to see
every problem as a nail.”
- Abraham Maslow
Psychologist
1908 - 1970
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Food Safety = Behavior
Beyond Food Safety Management - Food Safety Culture
Copyright Yiannas 16
Food Safety Program
Beyond Food Safety Management - Food Safety Culture
Copyright Yiannas 17
Food Safety Culture
Beyond Food Safety Management - Food Safety Culture
Copyright Yiannas Beyond Food Safety Management - Food Safety Culture 18
Overview
1. What is culture?
2. Why the focus on culture?
3. Who creates culture?
4. How is a safety culture created?
Copyright Yiannas Beyond Food Safety Management - Food Safety Culture 19
Overview
1. What is culture?
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Culture is shared patterns of
thought and behavior that
characterize a social group,
which are learned through
socialization processes and
persist through time.
- Social & Behavioral
Foundations of Public Health
What is culture?
Food Safety Culture – China & the World
Copyright Yiannas Beyond Food Safety Management - Food Safety Culture 21
Overview
1. What is culture?
2. Why the focus on culture?
22
In major safety incident investigations, an
underlying root cause is
a) faulty design
b) operator error
c) improper training
d) organizational culture
Why the focus on culture?
Food Safety & Health 23
“In our view, the NASA organizational culture had
as much to do with this accident as the foam.”
- Columbia Accident
Investigation Board (2003)
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Overview
1. What is culture?
2. Why the focus on culture?
3. Who creates culture?
25
“Organizational cultures are created by
leaders, and one of the most decisive
functions of leadership may well be the
creation, the management, and – if and
when necessary – the destruction of
culture.”
- Edgar Schein
Organizational Expert
Who Creates Culture?
Food Safety Culture – China & the World
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Overview
1. What is culture?
2. Why the focus on culture?
3. Who creates culture?
4. How is a safety culture created?
“Food safety culture
is a choice.”
- Frank Yiannas
Food Safety Culture, 2009
Copyright Yiannas
Attributes of a Food Safety Culture
1. Create Food Safety Expectations
2. Educate & Train All Associates
3. Communicate Food Safety Frequently
4. Establish Food Safety Goals & Measurements
5. Consequences for Food Safety Behaviors
Copyright Yiannas Beyond Food Safety Management - Food Safety Culture 29
Expectation
Consequences Educate & Train
Communicate
Goals & Accountability
Measure
Food Safety Culture Continuous Improvement Model
2.
Beyond Food Safety Management - Food Safety Culture 30
Traditional
Food Safety Management
Behavior-Based
Food Safety Management
• Focuses on processes. • Focuses on processes and people.
• Primarily based on Food Science. • Based on Food Science, Behavioral
Science, and Organizational Culture.
• Simplistic view of behavior change. • Behavior change is complex.
• Linear cause and effect thinking. • Systems thinking.
• Creates a food safety program. • Creates a food safety culture.
Food Science + Behavioral Science
Source: Yiannas, Food Safety Culture, 2008
1. Create Food Safety Expectations
3 Basic Beliefs & Food Safety
The quality of expectations determines the quality of our actions.
- A. Godin, French Writer (1880-1938)
Food Safety CBL
Real Risks
2. Educate & Train Associates on Food Safety
“I truly believe that people anywhere will respond to the same motivational
techniques we use – if they are treated right and are given the opportunities
to be properly trained." - Sam Walton
Estimate of Foodborne Disease per Year in the U.S.
Source: Food Related Illness and Death in the U.S., CDC
48 million cases
128,000 hospitalizations
3,000 deaths
Save the Children
Thousands Starving
Vs.
One Source: Small, Loewenstein, and Slovic (2007)
Stories are better than Statistics
48 Million Americans
Vs.
One Lauren Randolph
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3. Communicate Food Safety Frequently
Weekly Food Safety Message
When dealing with people, remember you are not dealing with creatures of
logic, but creatures of emotion. - Dale Carnegie
Mr. Rollback - Darrell
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4. Establish Food Safety Goals & Measurements
“Set high goals, encourage competition, and then keep score.”
- Sam Walton
Store Self Checks
Food Safety Audits
High Five Quick Check
Handheld Technology
95% 93%
SPARK
100 3rd party food safety audits
1,400,000 SPARK rotisserie chicken temps
10 regulatory inspections
Paradigm Shift
n = All
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5. Consequences for Food Safety Behaviors
On-the-Spot Recognition
Store #
Annual Award
Zero Violation Certificate
Disciplinary
Guidelines
The consequence of an act affects the probability of it occurring again.
- B.F. Skinner
Copyright Yiannas
Attributes of a Food Safety Culture
1. Create Food Safety Expectations
2. Educate & Train All Associates
3. Communicate Food Safety Frequently
4. Establish Food Safety Goals & Measurements
5. Consequences for Food Safety Behaviors
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Providing safe &
affordable food,
so people in Greece
& throughout
Europe can live
better.
on twitter @frankyiannas