Beyond Newsjacking

MAKE THE NEWS

By @AntoninCohen

How to build THE FOUNDATION

What do your clients read?

Define your angle stories. Who is leading

your media industry? Focus on the best journalists.

How to reach them? Guess emails with

patterns, LinkedIn, Twitter

1.  Perfect one sentence pitch 2.  Perfect 200 words email pitch 3.  Company Overview 4.  Press Contact 5.  Product Information 6.  Media Assets 7.  Clients 8.  Notable Media Mentions

9.  Past Press Releases

Essentials

1 year = 4 PR New product, features, investors,

studies & data, events, newsjacking...

Your are the expert Create direct relationships & share your knowledge

Be visible Write articles and speak at events.