beyond newsletters webinar slides - by reprints desk & hivefire
DESCRIPTION
Information professionals own an important role in keeping users informed with curated content, timely communications, and self-service discovery tools. Whether you use newsletters in your mix today or are considering them for tomorrow, there are innovative new ways to simplify the internal newsletter creation process. Also, there are a few newsletter alternatives that you may want to consider when deciding how best to accomplish the goal of keeping users informed. In this webinar, you’ll learn some tips and tricks you can apply today to give your newsletters the lift they are looking for. Sponsored by Reprints Desk (creators of www.bibliogo.com) and HiveFire (creators of www.getcurata.com)TRANSCRIPT
Beyond NewslettersBetter Ways to Inform Users
24 January 2012
#beyondnews
About the Presenters
powered by Reprints Desk
Introduction by John Chu,Manager, Literature Resources at Gilead Sciences Inc.
Ian PalmerHead of Marketing Reprints Desk, Inc.
Pawan DeshpandeFounder & CEOHiveFire, Inc.
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Introductions & keynoteExamining newslettersBeyond newslettersContent curation processesExamples & resourcesRegistration feedbackAudience Q&A
Agenda
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John Chu: Considerations
Disclaimer: The slide and the Q&A contents reflect John Chu's personal opinions and do not
represent in any way, shape or form those of his employer.#beyondnews
Why do it (must do, should do, nice to do)? Who’s doing it (peer pressure, PR or other departments)? Who will read it (management, end users, everyone)? When to do it/how often (bi‐weekly, monthly, quarterly)? What should be in it (department updates, news, tips & tricks)? How to do it (website, PDF, publishing SW, searchability)? Maybe a subset of your departmental portal with PDF archives?
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Registration Survey Results
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Registration Survey Results
One to many Universal Interrupt Recurring Measurable Digestible
Why Newsletters are glass half full…
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Why newsletters are glass half empty…
Permanency Collaboration Dynamism Searchability Self‐guided discovery Real‐time
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‐‐Marshall McLuhan
"The medium is the message"
• RSS feeds• Dynamic bibliographies• Email alerts• Widgets or web parts• Landing pages, streaming content
“Beyond the Newsletter”
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Elena M. Padilla, MS.Reference Librarian.
Takeda Pharmaceuticals
Industry Perspectives
Source: Elena M. Padilla, MS, presentation at 2011 SLA P&HT Division Spring Meeting #beyondnews
Industry Perspectives
Elena M. Padilla, MS.Reference Librarian.
Takeda Pharmaceuticals
Source: Elena M. Padilla, MS, presentation at 2011 SLA P&HT Division Spring Meeting
Industry Perspectives
Elena M. Padilla, MS.Reference Librarian.
Takeda Pharmaceuticals
Source: Elena M. Padilla, MS, presentation at 2011 SLA P&HT Division Spring Meeting
Industry Perspectives
Dawn LynnInformation ScientistElectronic Content
Abbott Labs
Source: Dawn Lynn, presentation at 2011 SLA P&HT Division Spring Meeting
Industry Perspectives
Dawn LynnInformation ScientistElectronic Content
Abbott Labs
Source: Dawn Lynn, presentation at 2011 SLA P&HT Division Spring Meeting
Industry Perspectives
Dawn LynnInformation ScientistElectronic Content
Abbott Labs
Source: Dawn Lynn, presentation at 2011 SLA P&HT Division Spring Meeting
Content Marketing Challenges
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Find Organize Share
Industry News
Industry Blogs
Industry Social Media
Topic Site
Topic Email Newsletter
Topic Social Media© Copyright HiveFire, Inc. 2012
Content Curation
The Human Element
“A Content Curator is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.”
- Rohit Bhargava, Ogilvy
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Example: Abbott
Registration Results:
Don’t forget to walk before you run
Bibliogo
Bibliogo
Cambridge Healthtech InstituteMary Chitty, Library Director & Taxonomist
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Cambridge Healthtech InstituteMary Chitty, Library Director & Taxonomist
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How Curata Helps
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5 Tips to GoBEYOND Newsletters…that you can do today!
Beyond Newsletters
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MOBILE Accessibility Real Time
How: Smart phone application Mobile optimized portal or newsletter
5 Ways To Go Beyond Newsletters
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SOCIAL SHARING Interactive/collaboration
Real‐time Existing user base
How: Sharepoint, Yammer, Salesforce Chatter
Twitter, LinkedIn, Facebook
5 Ways To Go Beyond Newsletters
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5 Ways To Go Beyond Newsletters
RSS FEEDS Consistent flow Topic specific Passive Can’t annotate Embeddable
HowNot manual Tools to help
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INTERNAL PORTAL OR MICROSITE Self‐discoverable Archivable Permanence Dynamic Searchable Context & collaborative
How Curata, Sharepoint, JiveSoftware
5 Ways To Go Beyond Newsletters
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AUTOMATED SHARING Push Real time Efficient
How Email alerts Automated newsletters Social sharing
5 Ways To Go Beyond Newsletters
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So what’s the solution (or supplement)?
Be careful what you ask for & ask the right questions:
•Which users am I supporting?•What are their info needs/preferences?•What are our objectives?•What’s the importance of each?•What resources do I have?•What are the solution categories?•Who are the potential suppliers?•What are the pros & cons of each?•What’s the value and/or ROI?
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Additional Resources
SLA 2011 P&HT Presentations:“Best Practices ‐ News & Newsletter Dissemination”http://bit.ly/SLA‐PHT
www.getcurata.com www.bibliogo.com
http://linkd.in/curatorsgroup
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Audience Q&A
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http://linkd.in/curatorsgroup