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Premium Boutique Mall


Snap Shot of Hyderabad City


Hyderabad at A Glance

Population

Particulars Total Male Female

Total Population

(2011 census)

6.8

Million

3.6 Mn 3.2 Mn

Literacy Rate 82% 85% 79%

Sex Ratio 955

Children (0-6

years)

7.25

Million

3.7 Mn 3.5 Mn

Facts & Figures

Population Density

(4th Most Populous City in

India)

18,480/sq.km.

Per Capita Income (2014-15) Rs. 2,94,000/

annum

Area Ranking 3rd largest city

in India

Average Household Size

(2011 census)

4.6

Sources : Census of India 2011

The literacy rate of Hyderabad is far better than the state literacy rate which stands at

66% and also betters the National literacy rate of 74%.

Surprisingly the sex ratio of the city is not at part with state sex ratio of 988. However it

is better than National average of 940.


City’s Socio-Economics

1,24,78,447 1,10,07,835

84,25,970

68,09,970

46,81,087 44,86,679 46,17,025 39,62,820

30,33,349 23,83,489 16,38,380 17,49,804

Mumbai Delhi Bangalore Hyderabad Chennai Kolkata

POPULATION

(SEC & A&B)

Total Population A&B Population

37% 36% 36% 35%

35% 39%

As per Socio Economic Classification (SEC), more than 1/3rd

of city’s population comes in A&B category which denotes :

o High consumerism in the city.

o Favourable customer base for retail.

o Growth in purchasing capacity of consumers.

o Increased quality of standard of living.

Sources : JLL Report


Retail Scenario in Hyderabad


City’s annual consumption (retail expenditure) is the fourth largest after

Mumbai, Delhi and Bengaluru.

Modern retail penetration in Hyderabad is a meagre 9%, the lowest among

the top seven cities in the country. Hence, big opportunity for the growth of

modern retail in the city.

Emerged as a sought-after retail market in the last couple of years, with a

number of national and international giants planning to set up stores in the

city.

(2010)

(2016)

(2010)

(2017) (2016)

(2016)

(2017)

(2016)

(2017)

(2017)

(2014) (2017)

(2017)

(2010)


Mall Positioning & Snapshot


Atrium Mall POSITIONING

ATRIUM MALL is where consumers will come to

explore the opportunity to enjoy a “premium experience”

because of the mix of retailers and convenience–oriented

shopping options in a place that feels like it’s the hub of

the community.

IT reflects the personality of the community and becomes not

only the convenient “go-to” center, but also the “place to be”

Atrium - Snapshot

GLA- 2.5 Lakh Sqft.

Retail - Ground + 4.

Parking - 3 Levels.

Floor Plate - 30,000 Sqft.

Multiplex- 850 seats (Sathyam

Cinemas)


What ATRIUM MALL Offers..

A soon to be launched Mall spread over 2,50,000 Sq.ft. of GLA

Positioned to cater to the “Premier” customers of its catchment.

To be a one stop destination for about 4 lacs residential population and

3.5 lacs floating population.

Focuses on 4Fs – Films, Food, Fashion & ….Fun.

Aimed to cater to the Youth & young families of the IT professionals

working in the immediate catchment.



Mall Location & Catchment Analysis

Atrium - Location

Located in Kondapur, parallel to

Gachibowli-Miyapur Road.

100+ MNC’s in the vicinity (5 kms)

Sandwiched between developing

suburbs like Gachbowli, Madhpur,

Kothaguda, etc.

ATRIUM MALL

Gachibowli

Kondapur

Madhapur

Jubilee Hills

Immediate Catchment of Mall

RESIDENTIAL

SPACES-

Premium

COMMERCIAL/

IT SPACES

ATRIUM MALL

Kothaguda

Kavuri Hills

Golden Habitat

Jayabheri

Enclave

Bamboos JV Colony

Ramky

Towers

Diamond

Hills

Prestige Ivy

Aparna

Residency

Hitec

City

DLF Cyber

City

Mindspace

IT Park

Google

Amazon TCS

Synergy

Park

Infosys

Gachibowli GPRA

Quarters

Huda

Techno

Enclave

Kondapur

Madhura

Nagar

Colony

Doctor’s

Colony

Madhapur

SBI Officers

Colony Indian

Immunological

Colony

Siddiq Nagar

Emaar MGF

Boulder

Hills

EDUCATIONAL

SPACES

India School of Business

Engineering Staff College

of India

University of Hyderabad

Oracle

Facebook

Cognizant

Honeywell

Microsoft

RESIDENTIAL

SPACES-

Mid- Segment

RESIDENTIAL

SUBURBS

SMR Vinay

Symphony


CATCHMENT ANALYSIS:

a. Fastest growing suburb of Hyderabad (Kondapur & Gachibowli)

b. Good connectivity & accessibility with robust physical & social

infrastructure.

c. Strategically located in dense cluster of IT companies.

d. High density of young population and nuclear family.

e. Surrounded by 70,000 residential units.

f. Surrounding has many educational institutes (University of Hyderabad,

Indian School of Business, Engineering Staff College to name a few)

Catchment Analysis


Socio - Economic Study


Primary Catchment Prices of Residential Spaces

(2-3 BHK)

(Distance) 0 to 5 kms

(Driving Time) 5 to 15 mins

Bamboos 7 Crores

Prestige Ivy 3 Crores

Diamond Hills 3 Crores

SMR Vinay Symphony 1 Crore

Aparna Residency 65 Lakhs

Ramky Towers 60 Lakhs

JV Colony 25 Lakhs

GPRA Quarters 20 Lakhs

Golden Habitat 20 Lakhs

Average Rentals: (2-3 BHK)

Kondapur: Rs. 60,000/

month.

Gachibowli: Rs. 20,000/

month.

Income Analysis:

Based on property rates and

average rentals, the income

class of catchment can be

classified into middle to upper

middle class. i.e. Income

between 10,00,000 to

15,00,000 per annum.


Catchment Images of Atrium

DLF Cyber City Ramky Towers

Hotel Novotel Golden Habitat

Bamboos Mindspace IT Park

Prestige Ivy

SMR Vinay Symphony


Floor Plans

Ground Floor


First Floor


Second Floor


Third Floor


Fourth Floor


Fifth Floor


Sixth Floor



Concurrently Leasing

Alcazar

1st Luxury Mall

of Hyderabad

Vivira Mall - Chennai

1st Mall of OMR

Shopprix Mall – Meerut. Largest Mall of Meerut

Palm Island Mall- Jammu

Mall in Heart of City


For further details please contact:

Beyond Squarefeet Advisory Pvt. Ltd.

BSF Leaseline : +91.98201.88182

Saket SHARMA: +91.95820.60763.

Poonam MIRAKHUR: +91. 97698.37032

Sanjeev THAKUR: +91.98702.01252

+91.22.4219.0700

Mall Mechanics By:

Contact Details

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