beyond the visit
TRANSCRIPT
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Beyond the visit
How do Instagram and Twitter influce the visit experience in London museums?
How much does visitor behaviour influence their business?
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Categories and behaviour
Sharing culture The remixed museum
Scientific and expert
Tracy Emin’s bed_#london #tracyemin #tracyeminsbed #art #tate #tatebritain #artgallery #gallery #londonartgallery
It’s arrrrt dahling__#thosepantstho #pantsisart #tatemodern #modernism #wtfisthis
• Sharing both famous and less-known artefacts, according to user knowledge;
• The museum itself becomes an artwork.
• Sharing artefacts adding the title, the author and few basic information;
• Sharing artworks with ironic or poetic considerations;
• Studium and punctum combined together;• Artworks are remixed and trasformed; • The exhibition space is re-invented;• The visit inspires creativity to users;• Collages as new interpretation of the
experience.
Meta-art The exhibition space
CollagesIronic and poetic The creation act3
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Categories and behaviour
My social reach
Social mark Memories
My social portraitThe unexpected
The museum’s borders
Digital promotion
Outdoor promotion
• Selfies and portraits customize the visit;• Real-time social sharing: “ I’m here now” ;• The experience continues beyond museum’s
borders through to tickets, liflets and etc;• Witnessing something unexpected• Posing to convey a certain “idea of self”.
• Museums often use social media to promote their events;
• Even outdoor promotion could become a social media subject (Tate and London Tube)
Have you seen #AlexanderCalder studio before @tate exhibition #performingsculpture _Can you find the artist in this picture surrounded by this mess by mayoralgaleriadart
On the tube this afternoon. #tatebritain
• Material and stories related to the exhibition;
• Users spontaneously sharing billboards;
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The quantitative aspect
Sharing culture
The museum remixed
Meta-art
The exhibition space
The creation act
CollagesCubists
Summariests
PicturesSocial mark - ego
Social mark
Memories
The unexpected
My social portrait
My social reach
IrIronic and poetic
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The Museum system
Museums fund themselves thanks to governmental funds, associations, the national lottery and spontaneous donations. However, their projects and initiatives has to “deserve” these funds.
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Tate (Modern and Britain)
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National Gallery
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Beyond the visit
The gift economy
Imagined communities
A gift economy, gift culture, or gift exchange is a mode of exchange where valuables are not traded or sold, but rather given without an explicit agreement for immediate or future rewards.
Cheal, David J (1988). The Gift Economy.
An imagined community is different from an actual community because it is not (and, for practical reasons, cannot be) based on everyday face-to-face interaction among its members.
Anderson, Benedict (1991). Imagined communities: reflections on the origin and spread of nationalism.
#tatebritain by damienmouries
tate What’s growing in the Turbine Hall? Can you name it? #EmptyLot