bforb presentation - learn to market yourself the bforb way - 25 january 2013
Post on 14-Sep-2014
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DESCRIPTION
A short presentation on 4 low cost marketing techniques that people who are new to business or struggling should adopt together to help promote their activities successfully.TRANSCRIPT
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BforB StaffsNew To Business?Learn How To Market Yourself Cost
EffectivelyThe Business for Breakfast Way
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What You Will See•Who am I•Marketing Challenges For New
Businesses•4 Important Words•4 Tools / Systems / Techniques You
Must Use•Summary
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Who am I•Managing Director - BforB
•Past President -SCC•Chartered
Accountant•25 Years experience
•Social Media Addict
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The ChallengesNo Experience No job
No money No network
No customers No focus
No reputation No plan
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4 Important WordsHard-workDisciplinePerseverancePlan
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4 Things To DoNetworkingReferral MarketingReputation BuildingSocial Media
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Networking• Business is lonely• Everyone needs a friend or two or three• Every contact made brings 250 new contacts• Fortune is in the follow up• Use every opportunity• Give - do not take• The 4 important words
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Referral Marketing•A referred client 6 times more likely to buy•85% of business done by word-of-mouth•Organising this power•Most cost effective form of marketing•The importance of the qualified lead•Permission to use my name•The 4 important words
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Reputation Building
•Character = Competence•Congruence•Behaviour, behaviour, behaviour•Takes time to build•High activity = high results•The 4 important words
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Social Media•Leverage your network•Build your reputation•Cost effective•Continues the conversation•Pick your weapon•The 4 important words
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In Summary4 Important Words
Be active
Permission to use my name
Character = Competence
Continue the conversation
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Join In The Funtwitter.com/TedTheBforBBeartwitter.com/BforBStaffs
Business For Breakfast – Staffordshire
www.flickr.com/groups/bforbstaffs/
www.youtube.com/user/BforBStaffs
www.facebook.com/BforBStaffs
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Thank-You