Group No.6

Members:SATISH JAPADIYA (06)RAHUL PARMAR (16)NANCY GOHIL (36)NEEL PATEL (46)AASHKA THAKER (56)

COMPANY’S PROFILE

Company’s name : MAANS PRODUCTS (Ahmedabad)Family owned proprietary organisationOwner : Mr.Natvarlal Bhavsar Biri ManufacturingRunning since past 2 decades Assets

-Manufacturing & storing Premises (30-40 workers)-Large storage area for Raw material & Finished

Goods

Product Idea – Beginning of “NIRDOSH”

Interested in developing an ayurvedic herbal non-tobacco smoking device in late 70’s.

Idea – When some vaidyas asked Mr.Bhavsar to roll ayurvedic material mix in form of beedi for their patients.

Started experimentingOutcome was a good mix of

some 14 herbs rolled into herbal beedi.

The Benefits of Nirdosh

Helps body's defense mechanism work against diseases

Real rejuvenatorInduces a sense of well being & helps

concentrate mind due to herbal contents

A throat cleaner, thus enhances sonority a singer's voice

No nicotine- no harm to the healthNo paper to burn-no harm to the healthLong-lasting pleasant smell of smoke

4 P’S

PRODUCTPRICEPLACEPROMOTION

Product Raw material : mixture of 14

herbs• Filter• Wrapper : tendu leaf,alternate to

develop special medicinal paperPack : rectangle box,wrapped by

cellophane paper• Pack Insert : an instruction

leaflet• Brand Name:Nirdosh meaning

“innocent”• Print content on the pack :

Bicets coined by taking 2 letter from biris & cigarettes

PRICESR.NO

PACKING DETAILS RATE UNIT

1 10 pcs. In one packet 2.00 Packet

2 10 packets in one plastic pack

20.00 10 packets

3 20 plastic packs in one carton

400 Carton

4 40 plastic packs in one carton

800 Carton

5 80 plastic packs in one carton

1600 Carton

Suggested consumer price per pack is Rs.2.50

PLACEOne main outlet in

Ahmedabad

Various others towns & cities of India

PROMOTIONDistribution of Free SamplesEmphazing on the health

benefitsMake the product more

visible using low cost advertising medium .viz-Newspaper -Magazines -Radio (or Doordarshan but costly) -Outdoor Advertising -Door – to – door selling

Unique product in offering.Social cause to remove the harmful effect of

Nicotine. Well supported by the society.Niche market with probably no competition.Product is not only a replacement to tobacco

but also has health benefits associates with it.

STRENGTH

Weakness Seasonal availability

characteristics of raw material. Smoking may not accepted in

India. Scare resource for investment in

the equipments.

OPPORTUNITY Supplying the product to a much wider audience. Can go national instead of just concentrating in the

stateCan collaborate with Social houses and Indian

Government Can explore options of exporting the product by

maintainingthe quality standards.

Ayurved is much known in India but is unknown to the world hence the product will have a catchy effect to it

Possibilities of going international

ThreatsNo patent taken. This can lead to competition and

eventually downfall of the whole idea.The raw material like herbs is seasonal. Increase in production will require technology

involvement. Lack of intent and effort may lead to limiting the

growth perspectiveCompetition from cheaper cigarettes

Suggestions:To find alternate ways to expand the supply

chainEnhancement of Advertising for selling. Use the Tag-line of the product. change in packing to set up with new

environment.Need to approach bank & other sources to

raise the fund for the project.

Conclusion:Beneficial to your entire bodyCan be used to quite smokingIt can be smoked in moderation to enhance

health.Niche productPotential to do well in the marketA health remedy

THANK

YOU