bhe work profile

8/12/2019 Bhe Work Profile

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ADDRESS: 41,GANGAPURI

PURBAPUTIARYKOL-700093


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About Us

BLUE HILLS is primarily a BRAND MANAGEMENT organization.

BH recognizes and cater to the fact that events are a major aspect of

corporate marketing strategy and ensures client satisfaction.

BH designs and conceptualize events bearing in mind the profile of the

client, the image of the brand, the target audience and the mileage that

the event will generate for the client.

BH consists of an experienced teams of professionals, work collectivity

to ensure projects, that are planned accordingly and executed as per the

requirements and deadlines We the ultimate single point contact for the

delivery of focused, unique, highly effective , cost effective Entertainment

and BTL solution for your brand.

BH Customize every event to your requirements down to the last detail

We take our ideas and concept to the extent, which is acceptable to the

most difficult consumer We have the contacts to ensure that your events

and products get maximum media coverage for sustained visibility.


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OUR RECENT WORK

DETAILS


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DURGA PUJA 2013

(KOLKATA)CLIENT : HALDIRAM BHUJIAWALA LIMITED

ADDRESS: P-420 KAZI NARUL ISALM SARANI

KOLKATA

700052


5/17

Back Ground Study

(Cause) Client Study

Durga Puja being prime startingfestive season its like a hawkeye for any communication orbrand activation taking placefor major corporate deal in

Business to consumer segment.In addition through a recentstudy of market analysis byNielson 2008 states that any TTLand BTL promotion are activeparticipant or interact options

are larger to the consumer asother media avoidance arepragmatic in situation durgapuja festival.


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Client Specific Situation Analysis

Haldiram Bhujiawala limited have target of

reaching to bengali target audience more today

as they are predominant in the eastern Indiamarket and their roots are far deep from 1960s

in Kolkata market at burra bazar area. But the

primafacie speck that they have a very

confident and brand loyal customer-base of non

bong customer resides in Kolkata metro. But

Bengali still have pre determined quotient in

their mind about Haldiram to be very exclusive

luxury food product brand while the truth is

different from that. So in order to create

Bengali customer base harmony a campaign for

Durga Puja specific flavor was designed for

Bengali customer. Which a flavor brand

recognition and brand visibility aspect. Visibility

campaign have great r ole of placing boards at

correct area around the festival footfalls at

various location of kolkata which was

undersigned to Blue Hills exclusively for 2013.


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Process Diagram (Planogram)

Client

requirement

Client

budgetGround

level survey

Segregation ofstrategically signage

placement

Contact

with PujaCommittee

Advance

payment fromClient sight

Token advance

paid to pujacommittee

Creative

approval fromclient sight

Creative

finalization of

client sight

Post printing

preview

Printing &

Installation

5 Days survey

by BHE

Proper

monitoring up

to dismantling

Submission of bill

with proper photo &

challan

Clearance of

the Payment

Payment to

the Puja

Committee


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Post Puja

Analysis But later on we devised the plan of brandremembrance must be main outcome from this

visibility campaign so we went for greater area

wise signage placement and we also strategically

placed advertisement in north Kolkata Puja has

fame of it age old traditions. We did survey

around the nook and corner random to

pedestrian of puja pandals to understand howbengali hold the tradition of bijoydashami and

misti and main purpose of survey through one to

one interview was, while buying traditional

bengali sweet somehow they remember

haldiram or not. For some good answer we got

goodie bag from client end which we gave as agift token to participants.

From that random survey we came to a

conclusion that 65% of people who have seen

our advertisement around puja pandal have

great influence while brand recollection for

sweet purchase.

In the beginning we hadbudget and depending idea of

brand promotion through

brand kiosk at 5 various

location of massive youngster

footfall. Such as

a.) Maddox Square

b.) Gouri Bari

c.) Durga Bari

d.) Park Circus Maidan

e.) College Square


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MOBILE VAN ACTIVITY

(KOLKATA & HOWRAH)

CLIENT: THE INDIAN STEEL & WIRE PRODUCTS LTD

(A SUBSIDIARY OF TATA STEEL LTD)

ADDRESS: 7 RED CROSS PLACE WELLESLEY BUILDING

3RD FLOOR DALHOUSIEKOLKATA- 700001


10/17

Back Ground Study

(Cause) Client Study

Mobile / Display Vans A Display Van or a

Mobile Billboard, is a Van / truck that is

equipped with one or more standard poster

panels that are intended for viewing while

the vehicle is parked at a specified location

or while driving along a designated route.

Display vans offer moving, large formatadvertising that is effective in building

brand awareness and brand recognition.

They compliment the existing media mix by

providing display opportunities at locations

where regular advertising structures are

not present.The mobility of the trucks and vans give

flexibility to the advertising program and

make it possible to reach hard to catch

geographic territories as well.


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ISWP (THE INDIAN STEEL & WIRE PRODUCTS LTD)

is a steel & wire products manufacturer company

re-lunched one of there product called SPARKwelding electrodes which in first phase have some

industrial utility problem.

After resolving these utility problem they re-

launched that product with the same rate but with

a new look. In this industry reach program they

have a utmost urgency to reach to regular clientalso advertise their product around the nook and

corner of industrial belt to gunner more

prospective client and also give free demonstration

of products.

As per second aspect of this program, after 2-3

months of re-launching they conducted this

activity to take a market survey report about that

product from the welders and to analyze the

response of welders.

They categorized their product in four types and

distributed the samples of each category and tookthe test report from the welders.

Industry Reach out Program


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Client

requirement

Client

budget

Groundlevel

survey

Check listPreparation

Creation ofroute plan

Advance

Payment from

client side

Mobile

Van

branding

Selection of

promoters

Visit to Activity places

along with branded

mobile van, client end and

professional welder

Free demo

sampling

by

promoters

Activity

photograph

taken by

promoters

Collection of

feedback reports

from welders by

promoters

Proper

monitoring

of the

activity till

the end

Submission of bill

with proper

photograph and

datasheet

Finalization of

creative from

client end

Fill up of survey questionnaire &

Gift distributed to randomly

selected winners


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Post Activity

Analysis

The segregation of activity

areas were done according the

percentage of welding factories

in Howrah and Kolkata where

we get maximum welders.

The activity areas are: Dasnagar(Howrah) Andul(Howrah)

Kamardanga(Hoerah)

Kadamtala(howrah)

Uluberia(howrah)

Dhulagar(howrah)

DUMDUM Chiriamore(kolkata) Danlop(kolkata)

BERAKPUR (Kolkata)

Taratala(kolkata)

Maheshtala(kolkata)

Behala(Kolkata)

Garia(Kolkata)

Our company monitored the whole

activity properly and resulted a

good footfall among the welders.At every activity area the response

from the welders were very

significant. According to the survey

report taken by our promoters

during the activity the welders

marked that product with a bettercomprehension.

Welders always need a good

quality in a reasonable price range

and we can very easily summarize

the welders report that the product

is able to satisfy their needs for perfect welding. Due to this activity

is can be easily analyzed that the

product is now can assist the

welders for a perfect welding.


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Client Haldiram Bhujiawala Limited

Address- P-420 Kazi Narul Isalm SaraniKolkata 700052

SIGNAGE BOARD BRANDING

(DURGAPUR)


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Back Ground Study (Cause)

Client Study

.


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CLIENT SPECIFIC SITUATION

ANALYSIS

As Haldiram Bhujiawala Ltd is a FMCG

company and deals with impulse food

products, so according to their marketing

strategy they take their brand promotion

action in four quarters. In the first two

quarters Haldiram Bhujiawala Ltd gives

discount to attract the consumers andmotivate them towards their brand. After

that to make loyal customers for their

brand, in the last two quarters they took

actions with the help of signage board

branding. This type of branding is done

for customer hammering for theremembrance of their brand. This is

because when a customer focuses on a

particular brand it increases the chances

ofcustomersinterest for that brand to a

great extent.


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Clientrequirement

Clientbudget

Contact

with

company

distributers

Visit to retail shops forselect sweet able places

for branding

take

measurement

of the places

of branding

Creative

approval fromclient side

Creative

finalization ofclient side

Post printingpreview

Printing &

Installation

Proper monitoring

& take picturesduring installation

Submission of bill with

proper photo & challan

Clearance of

the Payment

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