bi analytics overview

8/8/2019 Bi Analytics Overview

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2008 Oracle Corporation Proprietary and Confidential 1


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Oracle Business Intelligence

Brian LawrencePrincipal Solutions Architect Business Intelligence


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Oracles EPM Vision: Extend Operational

Excellence to Management Excellence

Time

Competitive

Advantage

OPERATIONAL EXCELLENCE

MANAGEMENT EXCELLENCE


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Enabling the Insight-Driven Enterprise

1. Empower Everyone Every person is provided with relevant,

complete and consistent information tailored to their function

and role.

2. Provide Real-time Intelligence Deliver insight that predicts

the best next step, and deliver it in time to influence thebusiness outcome

3. Use Insight to Guide Actions lead people to take action

based on facts to optimize decisions, actions and customer

interactions

Becoming an insight-driven enterprise will drive the next level of

value creation and competitive advantage for organizations.


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Delayed, inaccurate reporting

Conflicting, departmentally-biased results

Cross-functional analysis only by IT

Sub-optimal enterprise performance

Typical Operational Challenges

HR

Data

HR

Data

Operations

Data 1

Operations

Data 1

Finance

Data N

Finance

Data N

Sales

Data

Sales

DataFinance

Data 1

Finance

Data 1

Operations

Data N

Operations

Data N

HR Operations FinanceSales

Analyses, Reports

Executives

Data

Warehouse

Data

WarehouseIT


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Oracle BI Applications Provide a Single

Integrated View of Enterprise Information

INTEGRATED DATA

WAREHOUSE

Integrated enterprise-wide intelligence

Summary level to lowest level of detail

Data warehousing best practices

conformed dimensions, lowest level of

granularity, full change histories for time

comparisons, built for speed, extensible

DATA INTEGRATION FROM

MULTIPLE SOURCES

Call center telephony (IVR, ACD, CTI)

Syndicated data

Universal Adapters


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Pervasive Information AccessOne Platform Oracle Business Intelligence EE

(OBIEE)

Integrated Security, User Management, Personalization

Multidimensional Calculation and Integration Engine

Intelligent Request Generation and Optimized Data Access Services

Data WarehouseData Mart

SAP, OraclePeopleSoft, Siebel,

Custom Apps

Files ExcelXML

BusinessProcessEssbase

Common Enterprise Information Model

DataIntegration

Ad-hocAnalysis

InteractiveDashboards

Essbase Reporting &Publishing

ProactiveDetectionand Alerts

Disconnected& MobileAnalytics

MS Office& OutlookIntegration

OLTP & ODSSystems


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Oracle BI Applications: Built with OBIEE

Integrated Security, User Management, Personalization

Multidimensional Calculation and Integration Engine

Intelligent Request Generation and Optimized Data Access Services

Common Enterprise Information Model

DataIntegration

Ad-hocAnalysis

InteractiveDashboards

Essbase Reporting &Publishing

ProactiveDetectionand Alerts

Disconnected& MobileAnalytics

MS Office& OutlookIntegration

PackagedETL Maps

UniversalAdapters

HyperionMS Excel

Other Data Sources

BAW Schema

Oracle BI Applications

Sales

Service &

Contact

Center

Marketing

Order

Management

& Fulfillment

Procure

&

Spend

Financials HumanResources


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2008 Oracle Corporation Proprietary and Confidential 9Copyright 2009, Oracle and/or its affiliates. All rights reserved. 9

CRM ANALYTICS ERP ANALYTICS

SALES

Pipeline Analysis

Forecast Accuracy

Up-sell/Cross-sell

Cycle Times

Lead Conversion

Sales Team

Effectiveness

MARKETING

CampaignEffectiveness

Customer Insight

Product Propensity

Market BasketAnalysis

Campaign ROI

SERVICE &CONTACT CENTER

ServiceEffectiveness

CustomerSatisfaction

Resolution Rates Service Rep

Efficiency

Service Cost Service Trends

ORACLE BI SUITE ENTERPRISE EDITION PLUS

AND OTHER OPERATIONALAND ANALYTIC SOURCES

SOURCE ADAPTERS:

FINANCIALS

General Ledger

AccountsReceivable

Accounts Payable

Cash Flow

Profitability

ExpenseManagement

PROCUREMENT &SPEND

Direct & IndirectSpend

Buyer Productivity Contract

Compliance Supplier

Performance Purchase Cycle

Time Employee

Expense

SUPPLY CHAIN &ORDER MGMT

Revenue &Backlog

Inventory Analysis

Fulfillment Status

Customer Status

Order Cycle Time

BOM Analysis

PROJECTS

Project FundingandBudget

Product Cost

Project Revenue

ProjectBilling

Project Profitability

HUMANRESOURCES

EmployeeProductivity

Compensation

TalentManagement

Recruiting Analysis

Learning Analysis

Workforce Profile

Oracle BI Applications SuiteComplete, Prebuilt, Best Practice Analytics

PRICE

Price Segments

Price WaterfallAnalysis

Deal Life Cycle

Deal DeskAnalysis

Product PricingPerformance

LOYALTY

MemberDemographics

MembershipTrends

Program Revenue

PromotionEffectiveness

Points Analysis


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Financial Analytics Components

Pre-mapped metadata, includingembedded best practice calculations and

metrics for financial, executives and other

business users

A best practice library of over 360

pre-built metrics, 30 intelligent dashboards,

200+ reports and several alerts for CFO,

Finance Controller, Financial Analyst,

AR/AP Managers and Executives

Pre-built ETL to extract data from over

3,000 operational tables and load it into

the DW, sourced from PSFT, Oracle EBS

and other sources

Pre-built warehouse with 16 star-schemasdesigned for analysis and reporting on

financial analytics

Presentation layer

Logical businessmodel

Physical sources

1 3

2 4


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Decision Workflows Financial Analytics

Business FunctionReceivables

Role

Director, Credits &

Collections

Objectives

Maximize cash flow Control risk of

receivables portfolio

Target collection effortsto reduce overdue

balances

Drill tooverdue invoice detail

Who are the customersand collectors?

How long is theunderlying overduebalance pending?

Is overdue balancestrending up?

Is DSO on target?

Maximize cash flow

Drill todue balances by region

What is the aging ofdue balances?

Are payment termsin compliance?

Is DPO on target?

Business

Objectives/

Issues

Gain

Insights

Take

Action


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Decision Workflows Financial Analytics

Target collection effortsto reduce overdue

balances

How long is theunderlying overduebalance pending?

Maximize cash flow

Drill to

Detail

BusinessObjectives/

Issues

Gain

Insights

TakeAction

Who are the customers?

Drill tooverdue invoice detail

Is overdue balancestrending up?

Is DSO on target?


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Unrivaled Integration with Oracle AppsExtends BI Value. Lowers TCO.

View performance in-context with budgetsand plans

INTEGRATED WITH PLANNING AND EPMS

Seamless navigation from analytical informationto transactional detail

ACTION LINKS INSIGHT TO ACTIONOne login. Right content for each user.INTEGRATED SECURITY

DataSecurity

UserSecurity

ObjectSecurity

BPEL, ESB Oracle BI

Intelligence-driven business processes

INTEGRATED WORKFLOW


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Align Actions with Best PracticesGuided & Conditional Navigation Helps Novice Users

Enables users to quickly navigate a standard path of analytical

discovery specific to their function and role

Enhances usability and lowers learning curve for new users

Appears only when conditions are met and alerts users to

potential out of ordinary conditions that require attention Guides users to next logical step of analytical discovery

GUIDED NAVIGATION

CONDITIONAL NAVIGATION


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Build from Scratch

with Traditional BI Tools

Oracle BI Applications

Prebuilt Business Adapters forOracle, PeopleSoft, Siebel, SAP,others

Prebuilt DW design, adapts to yourEDW

Role-based dashboards andthousands of pre-defined metrics

Easy to use, easy to adapt

Weeks or Months

Back-endETL andMapping

DW Design

Define Metrics& Dashboards

Back-endETL andMapping

DW Design

Define Metrics& Dashboards

Training / Roll-out

Training / Rollout

Months or Years

Results Faster time to value

Lower TCO

Assured business value

Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis

Speeds Time To Value and Lowers TCO


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Selected Key Entities of Business Analytics

WarehouseedConformed Dimensions

Customer

Products

Suppliers

Internal Organizations

Customer Locations

Customer Contacts

GL Accounts

Employee Sales Reps

Service Reps

Partners

Campaign

Offers

Cost Centers

Profit Centers

Sales Opportunities Quotes Pipeline

Order Management Sales Order Lines Sales Schedule Lines Bookings Pick Lines

Billings Backlogs

Marketing Campaigns Responses Marketing Costs

Supply Chain Purchase Order Lines Purchase Requisition Lines Purchase Order Receipts Inventory Balance Inventory Transactions

Finance Receivables Payables General Ledger COGS

Call Center ACD Events Rep Activities Contact-Rep Snapshot Targets and Benchmark IVR Navigation History

Service Service Requests Activities

Agreements

Workforce Compensation Employee Profile Employee Events

Pharma Prescriptions Syndicated Market Data

Financials Financial Assets Insurance Claims

Public Sector Benefits Cases Incidents Leads

Modular DW DataWarehouse DataModel includes:

~350 Fact Tables~550 Dimension Tables~3,500 prebuilt Metrics

(2,000+ are derived metrics)

~15,000 Data Elements


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Rapid DeploymentsOracle BI Applications

3 months

12 weeks

100 days

9 weeks

10 weeks

3 months

6 weeks


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Media / Energy Aero / Industrial Insurance / Health Life Sciences Other

Communications Automotive Finance / Banking Consumer Goods High Tech

Business Intelligence CustomersSelect References


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Oracle BI ApplicationsDemonstration


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Thank YouThank You


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Leave me your business cardLeave me your business card

to win an Oracleto win an Oracle HealthcheckHealthcheck

1 Winner..well contact you after1 Winner..well contact you afterMIMI--OAUG 2009!OAUG 2009!


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What is an Oracle Health Check?What is an Oracle Health Check? High-Level, on-site, customer survey specifically focused on your current Oracle

environment.

What is the benefit of an Oracle Health Check?What is the benefit of an Oracle Health Check? To assess the quality of the Oracle solution in place today and the potential for

improving the quality of the solution and the relationship into the future.

What is the result of an Oracle Health Check?What is the result of an Oracle Health Check? A presentation that includes our findings from the survey, recommendations for

business processes, and considerations for application, technology, andtraining.


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Oracle Health Check Customer Presentation Example


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QuestionsQuestions


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