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Oracle Business Intelligence
Brian LawrencePrincipal Solutions Architect Business Intelligence
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Oracles EPM Vision: Extend Operational
Excellence to Management Excellence
Time
Competitive
Advantage
OPERATIONAL EXCELLENCE
MANAGEMENT EXCELLENCE
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Enabling the Insight-Driven Enterprise
1. Empower Everyone Every person is provided with relevant,
complete and consistent information tailored to their function
and role.
2. Provide Real-time Intelligence Deliver insight that predicts
the best next step, and deliver it in time to influence thebusiness outcome
3. Use Insight to Guide Actions lead people to take action
based on facts to optimize decisions, actions and customer
interactions
Becoming an insight-driven enterprise will drive the next level of
value creation and competitive advantage for organizations.
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Delayed, inaccurate reporting
Conflicting, departmentally-biased results
Cross-functional analysis only by IT
Sub-optimal enterprise performance
Typical Operational Challenges
HR
Data
HR
Data
Operations
Data 1
Operations
Data 1
Finance
Data N
Finance
Data N
Sales
Data
Sales
DataFinance
Data 1
Finance
Data 1
Operations
Data N
Operations
Data N
HR Operations FinanceSales
Analyses, Reports
Executives
Data
Warehouse
Data
WarehouseIT
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Oracle BI Applications Provide a Single
Integrated View of Enterprise Information
INTEGRATED DATA
WAREHOUSE
Integrated enterprise-wide intelligence
Summary level to lowest level of detail
Data warehousing best practices
conformed dimensions, lowest level of
granularity, full change histories for time
comparisons, built for speed, extensible
DATA INTEGRATION FROM
MULTIPLE SOURCES
Call center telephony (IVR, ACD, CTI)
Syndicated data
Universal Adapters
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Pervasive Information AccessOne Platform Oracle Business Intelligence EE
(OBIEE)
Integrated Security, User Management, Personalization
Multidimensional Calculation and Integration Engine
Intelligent Request Generation and Optimized Data Access Services
Data WarehouseData Mart
SAP, OraclePeopleSoft, Siebel,
Custom Apps
Files ExcelXML
BusinessProcessEssbase
Common Enterprise Information Model
DataIntegration
Ad-hocAnalysis
InteractiveDashboards
Essbase Reporting &Publishing
ProactiveDetectionand Alerts
Disconnected& MobileAnalytics
MS Office& OutlookIntegration
OLTP & ODSSystems
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Oracle BI Applications: Built with OBIEE
Integrated Security, User Management, Personalization
Multidimensional Calculation and Integration Engine
Intelligent Request Generation and Optimized Data Access Services
Common Enterprise Information Model
DataIntegration
Ad-hocAnalysis
InteractiveDashboards
Essbase Reporting &Publishing
ProactiveDetectionand Alerts
Disconnected& MobileAnalytics
MS Office& OutlookIntegration
PackagedETL Maps
UniversalAdapters
HyperionMS Excel
Other Data Sources
BAW Schema
Oracle BI Applications
Sales
Service &
Contact
Center
Marketing
Order
Management
& Fulfillment
Procure
&
Spend
Financials HumanResources
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CRM ANALYTICS ERP ANALYTICS
SALES
Pipeline Analysis
Forecast Accuracy
Up-sell/Cross-sell
Cycle Times
Lead Conversion
Sales Team
Effectiveness
MARKETING
CampaignEffectiveness
Customer Insight
Product Propensity
Market BasketAnalysis
Campaign ROI
SERVICE &CONTACT CENTER
ServiceEffectiveness
CustomerSatisfaction
Resolution Rates Service Rep
Efficiency
Service Cost Service Trends
ORACLE BI SUITE ENTERPRISE EDITION PLUS
AND OTHER OPERATIONALAND ANALYTIC SOURCES
SOURCE ADAPTERS:
FINANCIALS
General Ledger
AccountsReceivable
Accounts Payable
Cash Flow
Profitability
ExpenseManagement
PROCUREMENT &SPEND
Direct & IndirectSpend
Buyer Productivity Contract
Compliance Supplier
Performance Purchase Cycle
Time Employee
Expense
SUPPLY CHAIN &ORDER MGMT
Revenue &Backlog
Inventory Analysis
Fulfillment Status
Customer Status
Order Cycle Time
BOM Analysis
PROJECTS
Project FundingandBudget
Product Cost
Project Revenue
ProjectBilling
Project Profitability
HUMANRESOURCES
EmployeeProductivity
Compensation
TalentManagement
Recruiting Analysis
Learning Analysis
Workforce Profile
Oracle BI Applications SuiteComplete, Prebuilt, Best Practice Analytics
PRICE
Price Segments
Price WaterfallAnalysis
Deal Life Cycle
Deal DeskAnalysis
Product PricingPerformance
LOYALTY
MemberDemographics
MembershipTrends
Program Revenue
PromotionEffectiveness
Points Analysis
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Financial Analytics Components
Pre-mapped metadata, includingembedded best practice calculations and
metrics for financial, executives and other
business users
A best practice library of over 360
pre-built metrics, 30 intelligent dashboards,
200+ reports and several alerts for CFO,
Finance Controller, Financial Analyst,
AR/AP Managers and Executives
Pre-built ETL to extract data from over
3,000 operational tables and load it into
the DW, sourced from PSFT, Oracle EBS
and other sources
Pre-built warehouse with 16 star-schemasdesigned for analysis and reporting on
financial analytics
Presentation layer
Logical businessmodel
Physical sources
1 3
2 4
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Decision Workflows Financial Analytics
Business FunctionReceivables
Role
Director, Credits &
Collections
Objectives
Maximize cash flow Control risk of
receivables portfolio
Target collection effortsto reduce overdue
balances
Drill tooverdue invoice detail
Who are the customersand collectors?
How long is theunderlying overduebalance pending?
Is overdue balancestrending up?
Is DSO on target?
Maximize cash flow
Drill todue balances by region
What is the aging ofdue balances?
Are payment termsin compliance?
Is DPO on target?
Business
Objectives/
Issues
Gain
Insights
Take
Action
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Decision Workflows Financial Analytics
Target collection effortsto reduce overdue
balances
How long is theunderlying overduebalance pending?
Maximize cash flow
Drill to
Detail
BusinessObjectives/
Issues
Gain
Insights
TakeAction
Who are the customers?
Drill tooverdue invoice detail
Is overdue balancestrending up?
Is DSO on target?
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Unrivaled Integration with Oracle AppsExtends BI Value. Lowers TCO.
View performance in-context with budgetsand plans
INTEGRATED WITH PLANNING AND EPMS
Seamless navigation from analytical informationto transactional detail
ACTION LINKS INSIGHT TO ACTIONOne login. Right content for each user.INTEGRATED SECURITY
DataSecurity
UserSecurity
ObjectSecurity
BPEL, ESB Oracle BI
Intelligence-driven business processes
INTEGRATED WORKFLOW
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Align Actions with Best PracticesGuided & Conditional Navigation Helps Novice Users
Enables users to quickly navigate a standard path of analytical
discovery specific to their function and role
Enhances usability and lowers learning curve for new users
Appears only when conditions are met and alerts users to
potential out of ordinary conditions that require attention Guides users to next logical step of analytical discovery
GUIDED NAVIGATION
CONDITIONAL NAVIGATION
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Build from Scratch
with Traditional BI Tools
Oracle BI Applications
Prebuilt Business Adapters forOracle, PeopleSoft, Siebel, SAP,others
Prebuilt DW design, adapts to yourEDW
Role-based dashboards andthousands of pre-defined metrics
Easy to use, easy to adapt
Weeks or Months
Back-endETL andMapping
DW Design
Define Metrics& Dashboards
Back-endETL andMapping
DW Design
Define Metrics& Dashboards
Training / Roll-out
Training / Rollout
Months or Years
Results Faster time to value
Lower TCO
Assured business value
Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis
Speeds Time To Value and Lowers TCO
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Selected Key Entities of Business Analytics
WarehouseedConformed Dimensions
Customer
Products
Suppliers
Internal Organizations
Customer Locations
Customer Contacts
GL Accounts
Employee Sales Reps
Service Reps
Partners
Campaign
Offers
Cost Centers
Profit Centers
Sales Opportunities Quotes Pipeline
Order Management Sales Order Lines Sales Schedule Lines Bookings Pick Lines
Billings Backlogs
Marketing Campaigns Responses Marketing Costs
Supply Chain Purchase Order Lines Purchase Requisition Lines Purchase Order Receipts Inventory Balance Inventory Transactions
Finance Receivables Payables General Ledger COGS
Call Center ACD Events Rep Activities Contact-Rep Snapshot Targets and Benchmark IVR Navigation History
Service Service Requests Activities
Agreements
Workforce Compensation Employee Profile Employee Events
Pharma Prescriptions Syndicated Market Data
Financials Financial Assets Insurance Claims
Public Sector Benefits Cases Incidents Leads
Modular DW DataWarehouse DataModel includes:
~350 Fact Tables~550 Dimension Tables~3,500 prebuilt Metrics
(2,000+ are derived metrics)
~15,000 Data Elements
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Rapid DeploymentsOracle BI Applications
3 months
12 weeks
100 days
9 weeks
10 weeks
3 months
6 weeks
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Media / Energy Aero / Industrial Insurance / Health Life Sciences Other
Communications Automotive Finance / Banking Consumer Goods High Tech
Business Intelligence CustomersSelect References
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Oracle BI ApplicationsDemonstration
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Thank YouThank You
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Leave me your business cardLeave me your business card
to win an Oracleto win an Oracle HealthcheckHealthcheck
1 Winner..well contact you after1 Winner..well contact you afterMIMI--OAUG 2009!OAUG 2009!
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What is an Oracle Health Check?What is an Oracle Health Check? High-Level, on-site, customer survey specifically focused on your current Oracle
environment.
What is the benefit of an Oracle Health Check?What is the benefit of an Oracle Health Check? To assess the quality of the Oracle solution in place today and the potential for
improving the quality of the solution and the relationship into the future.
What is the result of an Oracle Health Check?What is the result of an Oracle Health Check? A presentation that includes our findings from the survey, recommendations for
business processes, and considerations for application, technology, andtraining.
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Oracle Health Check Customer Presentation Example
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QuestionsQuestions
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