bib’action 2013 – launching a successful worldwide share plan michelin case study julie...
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BIB’Action 2013 – Launching a successful worldwide share
planMichelin case study
Julie Freakley, Personnel Systems Information Manager, Michelin
Phil Ainsley, Managing Director, Employee Services, Equiniti
Agenda
1 Who are we?
2 What were our goals?
3 Introducing the worldwide plan
4 Why we utilised the UK SIP
5 How we communicated the plan in the UK
6 What results did we achieve?
Who are we?Julie Freakley, Personnel Systems Information Manager and “UK BIB’Action 2013 project leader”, introducing Michelin……..
•Michelin Group is a global leader in tyre and travel-related services markets
•Based in 170 countries
•Employing more than 110,000 people of 120 different nationalities
•Over 171 million tyres produced annually in 67 sites in 17 countries(Data at 31 December 2013)
Who are we?Phil Ainsley, Managing Director, Employee Services, introducing Equiniti…….
Working together in PartnershipMichelin and Equiniti combined on this project to deliver:•A new application service for Michelin employees•Edited Group documentation to communicate the UK specific plan
We worked very well together to ensure we delivered to timescales and to ensure that the communication material was both informative and engaging.
What else have we done together?Michelin and Equiniti have combined to offer the following services to Michelin employees:•Offered a BIB’Action Employee Shareholder Plan (SIP Invitation) in 2002, 2003, 2008 and 2013
•Managed an annual dividend service (both DRIP and cash)
•Facilitated a share sale service through Société Générale
•Issued annual statements to participants
•Managed leavers
What were our goals?
Why did Michelin introduce a fourth employee share plan?
Goal one
To develop sustainable employee commitment and performance.
Goal two
To share performance by offering competitive savings to employees.
Goal three
To strengthen Group governance and cohesion.
What was offered within the worldwide plan?
Eligible EmployeesOver 95,000 were invited to join the plan across 50 countries
Subscription periodThe subscription period:4 – 18 November 2013
Reference price and Discount Reference price of 24 October 2013 based on 20 day average: 80,05€
A 20% discount was applied to the reference price: 64,05€
Company ContributionFurther discount
1 to 5 shares, 75%
6 to 10 shares, 50%11 to 15 shares, 25% 16 shares & beyond, initial discount applies (64,05€)
Worldwide matching share ratio explained
Considerations• Legal and tax• Eligible employees• Secondees/expatriates• Specific offers
– UK/Ireland– Italy– Hungary
Why we utilised the SIP in the UK
What is the Share Incentive Plan (SIP) and why we introduced it in the UK……..•The SIP is a UK tax advantaged plan •Deductions are taken from pre tax salary and become fully available from tax after 5 years•The SIP was offered as part of the 2002, 2003 and 2008 plans•Over 800 UK employees were already participating in the earlier SIPs•The matching ratio was tailored from the worldwide Michelin Employee Shareholder Plan to adhere to the SIP rules, as shown overleaf
UK SIP Matching Share Award explained
Communicating the UK SIP
Plan Champions•Michelin appointed 53 plan champions called ‘Relays’, who received training, support materials, booklets and videos•Information was then passed to 92% of colleagues via posters and powerpoint presentations
Intranet and payslips•Michelin provided detailed plan information on its Company intranet•This included a simulator, where employees could input their monthly amount to obtain an estimate of the impact on their monthly net pay
New PortalEquiniti introduced a new Portal, which enables employees to:•Apply online•View existing holdings•Sell existing shares
Invitation PacksInvitation packs were issued at the same time as the worldwide packs in October, and included:•A detailed 16 page Brochure•Application Form•Business Reply envelope•Acknowledgement card
Success! What results did we achieve in the UK in 2013?
The chart shows that nearly 50% of eligible employees now participate in the UK SIP:
•42.8% took up the offer in 2013
•An increase of 44% from the 2008 BIB’Action
•596 new employees joined the SIP in 2013
Success! What did this mean in relation to the worldwide Plan?• The final subscription rate for the worldwide Plan was 54.3%• Despite lower subscription rates in North America and in South
America• There were some very strong success stories in Asia (China –
74% and India – 69%)• The first invitation in Serbia received an incredible 89%
subscription rate
Summary and what happens next?
Our core aims for this project were to increase employee engagement through the Relay process and to develop employee commitment and performance by aligning interests of the employee participation in the plan.
We were therefore delighted by the increased take-up.
We now look forward to offering the SIP as a vehicle for the UK plan for future BIB’Actions.
“Michelin achieved an excellent subscription rate in the UK of 42.8%. It’s a great demonstration of what can be achieved through good team work.”
Any Questions?
