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Page 1: BIBLIOGRAPHY - shodhganga.inflibnet.ac.inshodhganga.inflibnet.ac.in/bitstream/10603/13562/17/17_bibliograph… · New York: Macmillan. An, D., (2003). An empirical study of Hall and

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BIBLIOGRAPHY

A. Rangaswamy and G.H. Van Bruggen (2005); ―Opportunities and challenges

in multichannel marketing: An introduction to the special issue‖, Journal of

Interactive Marketing, 19(2),p.:5-11

Ahuja, M. K., Gupta, B., & Raman, P. (2003): An Empirical Investigation of

Online Consumer Purchasing Behavior [Electronic version]. Communications of

the ACM, 46(12ve), pp. 145-151. Retrieved 18 April 2005

fromhttp://portal.acm.org/cacm/ve1203.

Alba J, Lynch J, Weitz B, Janiszewki C, Lutz R, Sawyer A and Wood,S(1997) ―

Interactive Home shopping: Consumer Retailer and Manufacturer incentive to

participate in Electronic Market places, “Journal of Marketing,61(3),pp38-54

A. Ansari, C.F. Mela, and S.A. Neslin (2008); ―Customer channel migration‖;

Journal of Marketing Research; XLV: pp.:60-76.

AcNielsen (2009), ―Indians beat world in cyber shopping‖, [online document].

Adams, Dennis A., R . Ryan Nelson, & Peter A. Todd, (1992), "Perceived

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Aladwani, Adel M., & Prashant C. Palvia, (2002), "Developing and Validating

and Instrument for measuring User-Perceived Web Quality", Information and

Management, 39, pp.:467-476.

Allred, R.C., Smith M.S and Swinyard, R.W (2006), ‗E-shopping lovers and

fearful conservatives: a market segmentation analysis‘, International Journal of

Retail and Distribution Management.34-45, pp.:308-333

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