Big Data Analytics DATA WILL CONFESS TO ANYTHING

Renien  John  Joseph  &  Samith  Disal  Sandanayake    (10-­‐March-­‐2016)  

IF YOU TORTURE IT LONG ENOUGH

Interest of Sri Lankans

Interest of Sri Lankans

In Our Daily Life •  Are  you  lacking  sleep?  •  What  to  buy  at  the  supermarket?  •  Is  home  secured?  •  What  is  the  best  route  to  take?  •  Can  I  opGmize  my  day?  •  Is  there  a  way  to  do  this  faster?  •  What  are  the  recommended  product?  •  ….  

Big Data Analytics

Drives to New Business Models

Data Availability Internal  data   External  Data  

Digital  Customer  IoT  

Legacy  

data  

Data Analysis

Benefits 0f Data Analysis •  Customer  saGsfacGon  evaluaGon    •  Increase  in  sales    •  Business  process  improvement    •  CompeGGve  advantages  •  …  

Strategic  KPI  

Increase  Revenue  

Product  Performance  

Average  Purchase  Value  

Technology New  Technologies  are    allowing  us  to  manage    this  as  fracGon  of  the    cost  &  speed  (than  ever  before)  

Data    

BIG  DATA  

The Flow

Demo  

Who are We ? •  To  know  (what  happened  ?)  •  To  explain  (why  it  happened  ?)  •  To  predict  (what  will  happen  ?)  

Thank You J

If  needed  

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