Get to know the Platfora Platform by understandingthe business value of Big Data Analytics.

THERES SOMETHING YOU SHOULD KNOW. EVERYTHING.

89% of executives believe that big data will revolutionize business operations in the same way the Internet did.1

97%indicated that Big Data

Analytics is important or very important to driving their

companys business strategy.1

79% of executives agree that companies that do not

embrace big data will lose their competitive position and

might even face extinction.1

1 Accenture

When everyone in your company can run analyses on the entirety of your organizations datatransactions, customer interactions, and machine dataamazing things happen. At Platfora, were transforming how businesses unlock insights, make more meaningful decisions, and produce better outcomes across multiple industries and for specialized roles within organizations.

Can you afford to have your companys top decision makers rely on just 10 percent of the available data? By using Platfora Big Data Analytics, every leader is enabled not just to combine and understand disparate data setssuch as sales figures and call center wait timesbut also to examine any dataset the company has, no matter how far below the surface it might lie.

Platfora Big Data Analytics enables business leaders to examine data from every touch pointweb logs, mobile apps, sensors, the call center, etc.providing an intuitive environment for flexible exploration of all of your organizations data, enabling new insights and better decisions across the board.

Read on to learn how.

Theres something you should know.Everything.

At TUI Travel, Platfora Big Data Analytics is helping us unite 220 separate business entities into a seamless, high-performance, data-driven business. Platfora not only accelerates our resultssome analytics tasks which once took weeks can now be completed in 20 minutesit allows us to do things which before were simply not possible. Instant access to all available data puts vital information into the hands of our business decision makers and enables us to bring unprecedented value to our customers.

DR. KARL GEIGER, Innovation, Data and Tools | TUI Travel

Today most companies that think theyre using big data arent. Without realizing it, theyre seeing only a fraction of what they have. They cant bring different varieties of data together. If getting more from your big data is important to you, youre in good hands with Platforas Big Data Analytics platform.

Platfora is the only full-stack software platform to run natively on Hadoop and provide raw data preparation, in-memory acceleration, and rich visualizations to better share insights. This fact means that today there is, literally, no kind of data out there that is beyond your teams reach.

Our customers use our platform in many ways, but here are the top three:

HADOOP

Customer Analytics

Internet of Things

Security Analytics

The only end-to-end platform out there.

SOLUTIONS

MOST COMPANIES ANALYZE A MERE 12% OF THEIR DATA

12

3

4

5

6

Analyze petabytes of raw multistructured data and bring it to life with rich, compelling visualizations.

Ask any question against 100% of your data iteratively with an end-to-end solution that doesnt burden your IT team.

Visualize petabytes of big data in seconds, not months. Extracting meaning from your data shouldnt come at the expense of speed. Bigger should never mean slower.

Examine any dataset your company has, no matter how far below the surface it might lie, including transactions, customer interactions, and machine data. Put the big back into big data.

Answer big questions, share deep insights, and democratize data by collaborating in real time all across the board. No silos allowed.

Work iteratively work with data in the rawest of forms. Look for a platform built natively on Hadoop so there is no kind of data out there that is beyond your teams reach.

When evaluating big data analytics solutions, you should look for a platform that lets you:

SMALL DATA

BIG DATA

Customer AnalyticsGain a holistic view of your customers journey.

Today companies are capturing information about customers at every touch point, but the reality is that most companies are working with siloed marketing data because theyre using disparate tools to track online, offline, web, social, mobile, and advertising data.

In todays multistructured data world where data comes in many forms and sizes and at greater speed, you need a true Big Data Analytics solution. Platfora allows you to gain a holistic view of your customers journey.

PLATFORA LETS YOU:

Understand your audience better than you ever have before. You can analyze a wide variety of an audiences characteristics with advanced segmentation analysis. Platfora uncovers hidden relationships and drivers that lie behind the standard attributes normally used for segmentation, enabling deep behavioral analysis that gets at why your audience makes the choices they make.

Ask unlimited questions against your data. Platfora is a self-service, iterative, and fast platform that encourages you to ask new questions about your data. Platforas intuitive visual interface makes it easy for marketing professionals to follow hunches, test theories, and basically just keep refining their search until they find exactly what they are looking forall with no coding required.

Reap the benefits of economies of scale. With Platfora, you can analyze 100 percent of your data, enabling you to identify more accurate insights over time while giving you the confidence that youre making the right decisions. Best of all, you can get up and running with Platfora within days not months.

88%of a companys data is untapped and rich with data-driven insights.1

60%use Big Data Analytics to drive marketing decisions in their organization.2

92%of executives believe that marketing teams could benefit substantially from big data.2

1 Forrester Research2 Luth Research

CUSTOMER SUCCESS STORIES

PaytronixRestaurant Management | United States

Challenge: Paytronix experienced a dramatic growth in customer data volumes. Waiting for queries to run, performing manipulations of the data using various external tools, and meeting extensive ETL (extract-transform- load) requirements all added time to the process. These slowdowns threatened to limit the depth of analysis that Paytronix was able to provide.

Solution: To address this need, Paytronix implemented Platforaand began seeing benefits immediately. It took the team only two days to implement Platfora, and they were fully up and running with the platform within a week. With Platfora, Paytronix was able to shave weeks off the time to reach first discoveries on new datasets and at the same time expand the types of data they included in analysis. With Platfora, Paytronix was able to simplify their Hadoop workflow, and also easily integrate social media, mobile, online, and in-store data to reinvent what loyalty marketing means to restaurateurs and their guests.

With Platfora, we can shave weeks off the time to reach first discoveries on new datasets and at the same time expand the types of data we include in analysis. Andrew Robbins, CEO and founder of Paytronix

Cox AutomotiveOnline Car Sales | United States

Challenge: The Cox Automotive team needed a way to integrate all cross-property data from AutoTrader.com, KellyBlueBook.com, and thousands of local dealer websites that reach more than 40 million unique customers on a monthly basis.

Solution: Cox Automotive implemented Platfora to integrate and visualize TV spot data, fine-grained web site traffic metrics, and car dealer inventory to better understand their influence on the consumers journey. The analytics team created Platfora Vizboards that demonstrated immediate consumer behavior shifts influenced by OEM TV ads during the Super Bowl. They were able to gain insights in significantly less time (six weeks vs. one year) and money than if they had used legacy tools. We are now able to easily integrate and visualize TV spot data, fine-grained web site traffic metrics on AutoTrader.com, and car dealer inventory to better understand their influence on the consumers journey. Ed Smith, CTO at Cox Automotive

PLATFORA LETS YOU:

See facilities in a whole new light.Sensor and telemetry data can give your business a more in-depth and proactive view of facilities than has ever before been available. With Platfora Big Data Analytics, you can manage levels of energy usage and machine operation, optimize inventory levels, and monitor and locate every item in a warehouseall with an eye to anticipating slowdowns (or shutdowns) before they occur.

Monitor and manage resources in motion.With Platfora, you can bring together the information you need to make sure things dont get lost in the shuffle. With a Big Data Analytics solution, you can anticipate incoming and outgo-ing shipments, track individual shipments in flight, monitor fleet vehicles in the field, and locate lost and misplaced equipment.

Manage customer status and experience.Telemetry data from products in use enables a new level of analysis on what customers are doing and what they need. With Platfora, you can identify problems and opportunities as they arise, including upsell based on time, place, or pattern of usage. You can also anticipate required service events, including both routine maintenance and problems the customer isnt yet even aware of.

Internet of ThingsDiscover a new world of insight with sensor and smart data.

The online world is quickly bleeding over into every part of our offline realityfrom machines and equipment to products and locations, even the personal items we all carry with us.

Organizations can no longer stick with their existing strategy given the exponential growth in the volume, variety, and velocity of big data from these devices and sensors. The rapid growth of incoming data will be even more diverse, and the use cases even more varied. Leaders need to focus on a true Big Data Analytics platform technology to address all their business needs and business outcomes in minutes, not months.

CUSTOMER SUCCESS STORIES

VivintHome Automation, Energy Management and Security Services | United States

Challenge: The volume of incoming data was so great that it took the Vivint analytics team three months simply to map it out and architect it. The team needed a big data analytics platform that could deal with a complex mix of machine data and customer interaction data.

Solution: Platfora Big Data Analytics was the only solution native to Hadoop that could provide query responses fast enough to meet the demands of Vivints business analysts while allowing them to perform limitless segmentation on their data. With Platfora, the Vivint analytics team was able to analyze data from security and energy sensors inside consumer homes. They were also able to perform limitless segmentation of data and received fast responses to queries. They successfully identified patterns in customer behavior to improve service and create new offerings.

Its lightning fast, it presents our data in a visually stunning way, and its surprisingly easy to use.

Brandon Bunker, Senior Director of Customer Analytics and Intelligence at Vivint

OpowerUtility | United States

Challenge: Opower has a rich database of data about customers and customer engagements. They were looking for a way to surface that data within the organization so they could reduce the burden on their highly technical teams.

Solution: With Platfora, the Opower team has opened up data availability to less technical users, removing the need for technical staff to create and run the queries. Platfora gives client-facing teams and product teams more visibility into the data, empowering better business decisions while making Opower more transparent with its clients.

With Platfora, our business engagement managers can directly access our data warehouse, which stores information from millions of utility users around the world.

Meghann Lomas, Product Manager, Business Intelligence and Data Insights at Opower

$1.4Testimated global opportunity for the Internet of Things market for 2017.1

73%of executives believe that Big Data Analytics will be an essential part of their IoT initiative.2

96%of executives said their companies would be using IoT in some way within the next three years. 3

1 Bain & Company2 Luth Research3 The Economist

Prevent threats from the inside and threats from the outside.With Platfora, you can consolidate data from every device on your network to audit for compliance with virus and malware protection policies. In addition, you can synthesize all needed web data sources to get an accurate picture of what is happening outside the firewall that might represent a threat to your business.

Prevent threats old and new.With Platfora, you can close the gap in the protection offered by standard commercial systems. Over time, even the best of these systems are unable to stay current with the broad range of rapidly evolving threats to your network and assets. Platfora enables you to seamlessly augment these systems with customized analytics relating to new threats.

Get ahead of the curve with a more complete picture.Platfora supports Advanced Network Security Analytics to provide you better situational awareness. A more complete understanding of all the behaviors on your network gives you with an edge against fraud, botnet activity, and malicious internal actions.

Network SecurityMitigate and prevent risks by looking at the complete picture.

Threats to your network and vital data assets are constantly evolving to be more sophisticated and more difficult to detect. This evolution makes it harder mount a timely response, especially when youre relying on traditional tools.

Platforas Big Data Analytics capability serves as a major strategic asset for protecting your network from both known and emerging threats. Increasingly, network security requires accessing as complete a picture of the relevant data as possible. By providing timely access to all relevant data, Platfora provides that complete picture.

PLATFORA LETS YOU:

CUSTOMER SUCCESS STORIESLarge Global Financial Services CompanyFinancial Services | United States

Challenge: Microstrategy and other traditional BI tools could not handle the volume of data that this financial organization was ingesting. Their team needed to respond dynamically and instantly to any risk of malicious in-network activity.

Solution: The companys Analytics team implemented Hadoop for managing large data volumes and Platfora Big Data Analytics for providing fast and flexible analysis. With Platfora, their Security Analytics and Metrics team has developed a whole new set of approaches for quickly and accurately identifying these risks to protect their data, their assets, and their custom-ers. Theyve developed three security analytics use cases for identifying and mitigating risks that would not have been possible with their previous environment.

We started with a more traditional BI tool, but it didnt meet our needs. We dont always know the question were asking ahead of time. When something happens we need to be able to react dynamically. Platfora lets us use a strategic approach. We can take risk detection to a new level by correlating events.

CISO for a Large Financial Organization

1.5 Millionmonitored cyber attacks in the United States in 2013.1

61%of IT and IT security practitioners know that organizations using big data analytics solve pressing security issues.2

91%of breaches led to data breaches within days or less.3

1 IBM2 Ponemon Institute3 Verizon

Unlike other traditional BI tools, Platfora makes it possible for key decision makers to tap directly into the power of Hadoop, enabling us

to know more and make fact-based decisions that result in better customer experiences and increased business effectiveness.

KHAI TRANSenior Manager, Digital Media | Disney ABC

Platforas easy-to-use yet powerful platform has helped Vivint maintain its

position as the leader in the home automation market and enables our company to better execute our mission of bringing simple, affordable home automation

technology to the masses.

BRANDON BUNKERSenior Director of Customer Analytics and Intelligence | Vivint

Customers leading the Big Data Analytics revolution.

(a.k.a Know-it-alls)

The Platfora Big Data Analytics platform was purpose-built to enable C-level executives to gain a deeper understanding of their organizations data, and in turn, make their customers happier, help their organization be more efficient, and keep the competition in the rearview mirror.

LEARN MORE AT

www.platfora.com

ABOUT PLATFORA

Platfora is the #1 Big Data Analytics platform built natively on Hadoop and Spark. Platfora enables business users and data scientists to visually interact with petabyte-scale data in seconds, allowing them to work with even the rawest forms of transaction, customer interaction, and machine data to find new opportunities and manage risk. Platfora is transforming the way businesses unlock insights, make decisions, and produce better outcomes through the use of its industry-defining Customer Analytics, Security Analytics, and Internet of Things solutions. Platfora Big Data Analytics is creating data-driven competitive advantages for leading organizations such as Citi, Sears, AutoTrader, Disney, Edmunds.com, Opower, Riot Games, Vivint, and TUI Travel. Learn more about Platfora, read our blog or follow @platfora #YouShouldKnow.

www.platfora.com