Big Data from

Small Places How our devices produce

so much data

(Dr. Seuss Style)

Inside our gadgets and gizmos that fill our heart with glee

Exists an entire world rather difficult to see

Crack open our devices and there you will find

Doodads and doohickeys and thingamajigs of all kind

These are the things that give life to our stuff

Understanding how it all works well that can be tough

Electronics and sensors, motors and gears

Designing it all that often takes years

There is something else in there you can’t see with your eyes

Something so important it’s quite the surprise !

Software Lots and lots of software Seriously, it’s everywhere

All of that code in each apparatus

Controls everything and updates the status

These little parts make mountains of data. It starts really early,

way before Beta

It starts in the lab, when it's first being made

It’s just gotta work It can’t be delayed

Doohickey data

Thingamajig data Doodad data

Software data

This data is used to find every glitch

to make sure it works to check every switch

The more complex the gizmo the more data we will need

to find all the bugs to finish with speed

Once it all works it doesn’t stop there

More have to be built for Finley, Jordan, Gracen, even Aunt Claire

Jillions are made but we cannot be done

until data is used to test every one

Doohickey data

Thingamajig data Doodad data

Software data

If we assemble it wrong or have one bad part That data will tell us

why it won’t start

Once at our house it doesn’t stop there

The data keeps growing through the wear and the tear

Every press of a button Every blink of a light

Every touch of the screen Every single night

Doohickey data

Thingamajig data Doodad data

Software data

Once in your pocket your gadget may break

It’s gotta be fixed How long will it take?

That data will tell us what went askew

And show the repairman just what to do

Such a crazy world inside each device

It works like magic and runs so precise

What brings our gadgets to life and makes them so smart?

The software's the brains and the hardware's the heart

https://www.InitialState.com we help engineers capture and

understand product data

illustrations by Jim Edmon - http://balancecreative.net/