big data - small firms - big problems

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  • ServiceInnovation|DrShaunWest

    Bigdata smallfirms bigproblems!

    Bigdata innovationconference,Frankfurt,Germany16-17November2016

    [email protected]+41797705986

    goo.gl/kx1G81

  • ServiceInnovation|DrShaunWest

    IntroductionIwilldescribesomeoftheproblemsinsmallerfirmswithbigdata

    Toprovidesomelessonsfromcollaboratingwithsmallerfirms

    Digitalizationofbusinesspromisesusmanyadvantages andrequiresnewapproachestobecomesuccessful

    Todescribethreechallangesfacedbysmallerfirms

    Purposeofthispresentation

    Howdoweinnovateinbigdatainsmallfirms?

    Problem

  • ServiceInnovation|DrShaunWest

    Ihopethisdoesnothappen!

    goo.gl/vBThso

  • ServiceInnovation|DrShaunWest

    MYWORLD:INDUSTRIALFIRMS(SMEsANDLARGER)WITHOLDINFRASTRUCTURE

    goo.gl/RRjQns

  • ServiceInnovation|DrShaunWest

    Traditionalproductthinkingmanufacturers

    goo.gl/Gv32vC

  • ServiceInnovation|DrShaunWest

    Traditionalmanufacturers

    Mixedmachinepark,differentagesandmanyOEMS

    goo.gl/izqzLG

  • ServiceInnovation|DrShaunWest

    Traditionalmanufacturers

    Mixedmachinepark,differentagesandmanyOEMS

    Manydatasets,oftenoutsideoftheERPsystems

    goo.gl/eMmAsB

  • ServiceInnovation|DrShaunWest

    Traditionalmanufacturers

    Mixedmachinepark,differentagesandmanyOEMS

    Manydatasets,oftenoutsideoftheERPsystems

    Aging non-digital workforce

    goo.gl/hMHE2T

  • ServiceInnovation|DrShaunWest

    CHALLENGE1:ANALYSISANDEXPLOITATIONOFEXISTINGDATA

    goo.gl/NwycUW

  • ServiceInnovation|DrShaunWest

    AnalysisandexploitationofexistingdataDatainthesystemstodaycanbeuse

    - DoestheCRMdatamakeusproactive?- Doyougetyourfairsharefromtheinstalledbase?- IstheERPdatausedforinternalbenchmarking?- Doyouknowwhoownsthedata?

    goo.gl/VQqMlu

    Startusingthedatayouhaveandlearnhowtouseitinternallyandexternally

  • ServiceInnovation|DrShaunWest

    AnalysisandexploitationofexistingdataDataanalysis

    - Doyouhavetheskillsandtools?- Doyouknowwhowantswhatinformation?- Whatformisthedataneededin?

    goo.gl/HYgmJT

    Howmanypeopleinyourfirmcanbuildadashboard

  • ServiceInnovation|DrShaunWest

    AnalysisandexploitationofexistingdataExploitingthedata

    - Canyoumakeyourcustomermoreeffective?- Doyouunderstandyourcustomerssituation?- Doyouusethedatatoimproverelationships?

    goo.gl/g8PPqy

    Worktomakepeoplesliveseasiernotmorecomplex

  • ServiceInnovation|DrShaunWest

    AnalysisandexploitationofexistingdataLessons

    - Identifythecustomers- Findhowitcouldthemdotheirjob- Experimentwiththedatawithyourcustomers

    Learntousethedatayoualreadyhave andworkwithyourcustomers(notagainstthem!)

  • ServiceInnovation|DrShaunWest

    CHALLENGE2:INTERCONNECTIVITYOFEQUIPMENTWITHINTHECUSTOMERSENVIRONMENT

    goo.gl/8nuZ89

  • ServiceInnovation|DrShaunWest

    InterconnectivityofequipmentwithinthecustomersenvironmentUnderstandingyourcustomersecosystem

    - Areyouabletodescribeyourcustomersecosystem?

    - Doyouknowwhatequipmentisconnected?- Whoaretheusersoftheequipment?

    Core Company

    Community

    Custo

    mer

    Supp

    lier

    Business Ecosystem

    Extended Business

    Core Business

    Projects/ Systems

    Channel 2

    Products

    Unions

    Sub-Supplier B

    Supplier B

    CompetitorsRegulators

    Customer-Partner C

    Customer-Partner B

    Customer-Partner A

    Customer D

    Customer C

    Customer A

    Customer B

    Services

    Channel 3

    Consultant

    Sub-Supplier C

    Sub-Supplier A

    Channel 1

    Supplier A

    ServicesMonetaryInformation

    Goods

    goo.gl/bzBrEi

    Drawyourcustomersecosystemsandunderstandtheactorsandtheequipment

  • ServiceInnovation|DrShaunWest

    InterconnectivityofequipmentwithinthecustomersenvironmentUnderstandingyourcustomersequipment

    - Howdoestheequipmentsupportstheircoreprocesses?- Whatsystemsdoestheequipmentcommunicatewith?- Whoaretheusersoftheequipment

    goo.gl/2n4IqV

    Usesimpleschematicstobetterunderstandyourcustomersequipment

  • ServiceInnovation|DrShaunWest

    InterconnectivityofequipmentwithinthecustomersenvironmentUnderstandingyourcustomers(businessmodel)

    - Doyouknowhowyourcustomermakemoney?- Howdoesyourcustomerdealwithrisk?- Whatareyourcustomersbusinessobjectives?

    goo.gl/4mVqM4

    Modelyourcustomersbusinessmodel(s)

  • ServiceInnovation|DrShaunWest

    InterconnectivityofequipmentwithinthecustomersenvironmentLessons

    - Understandtheprocessesofyourcustomer- Understandhowthedifferentprocessfittogether- Rememberyouhavemorethanonecustomer!

    Understandhowyoucustomersmaketheirmoneyandhelpthemtomakemore

  • ServiceInnovation|DrShaunWest

    CHALLENGE3:DATACOLLECTIONANDMANAGEMENTOFDATA-DRIVENVALUECREATION

    goo.gl/xIozx8

  • ServiceInnovation|DrShaunWest

    Datacollectionandmanagementofdata-drivenvaluecreationFindawaytocollectthedata

    - Doyouknowhowtocollectthedata?- Whatdataisneededinwhatsituation?- Howdoyoucollectdatacheaply?

    goo.gl/QrDIij

    Thereisalwaysmorethanonewaytogetthedatayouneed

  • ServiceInnovation|DrShaunWest

    Datacollectionandmanagementofdata-drivenvaluecreationFindawaytomanagethedata

    - Doyouknowwhatformthedataisin?- Doyouunderstandthelegalissues?- Howcanyoumovethedatacosteffectively?

    goo.gl/jG5op6

    Considerpartnertrustaskeytomanagingthedataeffectively

  • ServiceInnovation|DrShaunWest

    Datacollectionandmanagementofdata-drivenvaluecreationHelpyourcustomerstomorefromlessinputs realvaluationcreation

    - Canyoumodelyourimpactonthevaluecreation?- HowwelldoyouunderstandcustomerKPIs?- Doyouunderstandwhatleaversyouhave?

    goo.gl/48gMAk

    Theydontknowwhatispossible wedontknowwhattheywant:sofocusontheirjobs-to-be-done

  • ServiceInnovation|DrShaunWest

    Datacollectionandmanagementofdata-drivenvaluecreationLessons

    - Focusonyourcustomersvaluecreationprocess- Modularflexiblesolutions- Supportindividualusersandtheirsituations

    Standardisewherepossible designsolutionsaroundtheindividualusersandbusinessvaluecreation

  • ServiceInnovation|DrShaunWest

    SOWHAT?

    goo.gl/f3GgRo

  • ServiceInnovation|DrShaunWest

    Everythingispossible whatfirmswithfocusandresourcescanachieve

    But- SMEsdonthaveCatsresources- Manyfirmsareunsureofwhatispossible- Manysuppliersunsureofwhatwouldhelptheircustomers

    https://youtu.be/-Tos5PHPzdYo.gl/VQqMlu

    Whatcanyoutakeandusefromthisusecaseinyourownbusinesses?

  • ServiceInnovation|DrShaunWest

    WhattodonextBigdata smallfirms bigproblems!

    Learntousethedatayoualreadyhave

    Understandyourcustomers,theirequipmentandtheirproblems

    Collectdatathatsupportsyourcustomersbusinessmodels

    Bigdatacancreatebigproblemsinsmallfirms.Learningtouseitislikestartingtowalk

    Co-developandco-createwithyourcustomers

  • ServiceInnovation|DrShaunWest

    Questiontime slidesonwww.slideshare.net/ShaunWest