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Big Data in Action

ปริญญ์ เสรีพงศ์ สถาบนัเพิ่มผลผลิตแห่งชาต ิ

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Enterprise Analytics

Customers Analytics

Competitors Analytics

Strategic Insight in Three Domains

Competitive Advantage 1 2 3

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Environmental

Scanning (In & Ex)

Strategy

Formulation Strategy

Implementation Evaluation and Control

Gathering Information

Long-range Plans

Putting Strategy into Action

Monitoring Performance

Big Data in Strategic Management

Credit : Strategic Management and Business Policy, 14th edition by Thomas L. Wheelen

Data-driven through analytic

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External Scanning

PEST

Analysis

Economic

Social

Technology

Politic

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Strategic Intelligence External Scanning

Dr. Santhi Kanktanaporn

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Analytic

Insights for Decision Making

Strategic Intelligence External Scanning

Dr. Santhi Kanktanaporn

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Poter’s Value Chain Internal Scanning

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Big Data In

Performance Excellence Framework

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Malcolm Baldrige National Quality Award

Thailand Quality Award

Criteria for Performance Excellence

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Strategic Insight and Big Data

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“องค์กรต้องจัดการกับการวิเคราะห์ข้อมูลที่ซับซ้อนมากขึ้น รวมถึงประเด็นความถูกต้องเชื่อถือได้ของข้อมูลความท้าทายในด้านการรักษาความปลอดภัยบนไซเบอร”์

เกณฑ์รางวัลคุณภาพแห่งชาติ ปี 2559-2560

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Big Data Analytic Real Cases

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THE PANANA PAPERS Power of Text Analytics

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Power of Text Analytics

Gathering information | Full text search | Graph Database

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Analyzing the Panama Papers with Neo4j

https://neo4j.com/blog/analyzing-panama-papers-neo4j/

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https://neo4j.com/blog/analyzing-panama-papers-neo4j/

Analyzing the Panama Papers with Neo4j

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https://www.meconomics.net/content/1143

Power of Text Analytics

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Food Inspection Forecasting

Power of Predictive analytics

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Big Data Analytic in Food Inspection Forecasting

https://chicago.github.io/food-inspections-evaluation/

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“Forecast food establishments that are most likely to have critical violations so that they may be inspected first”

Goal of the Project

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http://www.foodbornechicago.org/

Report Incident

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• 15,000 food establishments across the City of Chicago

• Three dozen inspectors from Department of Public Health

• Inspectors responsible nearly 470 food establishments

About Food Inspection

• 100,000 sanitation inspections records • 311 complaints database • Weather database

Data Sources

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• Establishments that had previous critical or serious violations

• Three-day average high temperature • Nearby garbage and sanitation complaints • The type of facility being inspected • Whether the establishment has a tobacco license or

has an incidental alcohol consumption license • Length of time since last inspection • The length of time the establishment has been

operating • Inspector assigned

Predictors of food inspection outcomes

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Department of Public Health

Civic Consulting

Alliance

Allstate Insurance Company

Power of Collaboration

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Before After Perc

enta

ge

Result : Percentage of critical violations

Business-as-usual Data-driven

56%

69%

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Human Resource Analytic

Power of Exploratory Analytics

Why Employees leave ??

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1. Satisfaction Level 2. Last evaluation 3. Number of projects 4. Average monthly hours 5. Time spent at the company 6. Whether they have had a work accident 7. Whether they have had a promotion in the

last 5 years 8. Departments (column sales) 9. Salary 10. Whether the employee has left

Human Resource Analytics

10 Features :

Data set 14,999 rows

30 Cr : yassineghouzam

Data Exploratory Analytics

Department Salary

Low Medium High

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Satisfaction

Left

Correlation between features

Cr : yassineghouzam

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Cr : yassineghouzam

Data Exploratory Analytics

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Sati

sfac

tio

n L

evel

Left Satisfaction Level

Stay

Left

Data Exploratory Analytics

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Clusters of Leaf Employees

Satisfaction Level

Last

Eva

luat

ion

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Stay Left Success-Unhappy Left Success-Happy Left Unsuccess-Unhappy

Number of Project

Last Evaluation

Avg monthly hrs

Time spent at the company

Satisfaction Level

Radar chart : stayed and Left employees