big data - practical use cases
DESCRIPTION
Presentation made by Vicente Goetten in the Harvard Business Review Big Data event on practical cases of Big Data usage: Identity, Sales, Marketing, Customer Service and Government.TRANSCRIPT
@goetten
Vicente Goetten – Executive Director – TOTVS Labs
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Big Data
Real Use Cases!
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Big Data
Case #1
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Big Data
Identity is much more than just which Apps you can access…
Identity
Skills
ProfessionalExperienceMy network
Idioms? Academicexperience
Education
Big Data
“They” already have these data…
Identity
Companies and Employees are losing opportunities
Big Data
What if…
Companies could have access to these data combining with data that they
already have?
E.g., HR, ERP, CRM, etc?
Identity
Big Data
Identity
Natural language searchProfile enhancement
Unprecedented understanding of employee skill sets=+
Patent pending TOTVS Labs
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Big Data
Real Case #2
Frenchman Charles Minard - Casualties suffered by the French army during Napoleon's disastrous invasion of Russia in 1812 and 1813.
What food? What weapon? How was the France populationreacting On Twitter?
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Big Data
Data visualization - Analytics
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Big Data
Other interesting use cases
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Big Data
Loans and Credit Score
http://money.cnn.com/2013/08/26/technology/social/facebook-credit-score/index.html
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Big Data
Agro Insurance
http://www.economist.com/blogs/schumpeter/2012/11/weather-insurance
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Big Data
Government
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Government
