KEEPING UP WITH THE WORLD'S GROWING FOOD DEMAND ON A PLANET UNDER PRESSURE IS A SIGNIFICANT CHALLENGE. BUT WITH BIG IDEAS AND STRONG LEADERSHIP WE CAN MEET THIS CHALLENGE IN WAYS THAT ARE GOOD FOR THE PLANET AND ITS PEOPLE, AND GOOD FOR FARMERS AND F&A COMPANIES.

DRIVERS IN THE WORLD FOOD DEMAND

BIG IDEAS TO FEED THE WORLD

39%GROWTH

28%GROWTH

2010

1961/63

37

100

160

20302005/07 2050

2050

7.1

2.7

WORLD POPULATION(IN BILLIONS)

MIDDLE-CLASSPOPULATION

INDEX 2005/07 = 100

10 BIG IDEAS...

9.1

3.8

THE MIDDLE CLASS EATS MORE:

INDUSTRIALLY PRODUCED MEAT

FOOD THAT NEEDS INDUSTRIALLY PRODUCED FEED

HIGHER IN OILS, FAT AND SUGAR

CONVENIENCE FOODS AND DRINKS

ADOPT BIG DATA IN US AGRICULTURE20 MLN TONNES

CLOSE THE YIELD GAP IN CENTRAL AND EASTERN EUROPE9 MLN TONNES

INVEST IN LOCAL STORAGE IN SUB-SAHARAN AFRICA8 MLN TONNES

IMPROVE CHINA’S FOOD SECURITY60 MLN TONNES

BOOST BRAZIL’S FEED AND MEATPRODUCTION20 MLN TONNES FEED10 MLN TONNES MEAT

GLOBAL DAILY FOOD DEMAND

...IS GROWING, BECOMING WEALTHIER AND URBANISING.

THE GLOBAL POPULATION

PEOPLE ENTERING THE MIDDLE CLASS AND LIVING IN CITIES HAVE A HIGHER CALORIC INTAKE.

MORE WEALTH + URBANISATION = MORE CALORIES

THE ANSWER TO THE GLOBAL FOOD CHALLENGE IS INNOVATION: BY TAKING UP NEW TECHNOLOGIES AND PRACTICES, AND ADOPTING NEW BUSINESS MODELS. RABOBANK HAS DEVELOPED 10 BIG IDEAS THAT SHOW WHAT IS POSSIBLE.

...THAT REQUIRE LEADERSHIP

THE FUTURE OF GLOBAL F&A REQUIRES LEADERS WHO EMBRACE CHANGE AND THINK BIG—WITH THE CONFIDENCE TO SET THE DIRECTION AND INVEST IN THE FUTURE.

THE GROWING POPULATION, WHICH IS WEALTHIER AND MORE URBANISED, WILL CREATE A MASSIVE LIFT IN FOOD DEMAND BY 2050.AS A RESULT:

+

GROW LATINAMERICA’SAQUACULTURE2 MLN TONNES

+

+

RAISE BRAZIL’S SUGARCANEPRODUCTION16 MLN TONNES

+

STRENGTHEN SOUTH-SOUTHTRADE20 MLN TONNES

+

LIFT DAIRYPRODUCTIONIN INDIA30 MLN TONNES

+

DEVELOP COLD CHAINSIN CHINA40 MLN TONNES

++

+ + +

CRISPS

138

60% INCREASEBY 2050*

*since 2005/07